This presentation focuses on the effects of Covid-19 on the business performance of Primark. It aims to explore the impacts of the pandemic on Primark and its employees, identify critical impacts, discuss the benefits of remote work, and propose strategies to reduce negative impacts. The research philosophy is interpretivism, and the research approach is inductive. Primary data collection and qualitative data analysis will be used. Ethical considerations include equal opportunity, confidentiality, and fairness. The main limitations are time and cost. The presentation concludes by emphasizing the importance of addressing the impacts of Covid-19 on businesses.