Business Research Methodology

Running head: BUSINESS RESEARCH METHODOLOGY
Business research Methodology
Name of student
Name of University
Author note

1
BUSINESS RESEARCH METHODOLOGY
Table of Contents
Task 1.........................................................................................................................................3
1.1 Critical analysis of strategic and operational strengths and weaknesses for different
organizations...........................................................................................................................3
1.2 Examining the problem structuring methods and application of problem analysis
methods...................................................................................................................................5
1.3 Decision making applied to business issues and problems..............................................5
Task 2.........................................................................................................................................6
2.1 Application of principles and practices related to quantitative and qualitative research. 6
2.2 Research and development questions related to business and managerial needs.............6
Task 3.........................................................................................................................................7
3.1 Utilisation of research evidence, big data and data analytics...........................................7
3.2 Identification of requirements and factors for effective strategic management...............7
3.3 Recommendations............................................................................................................8

2
BUSINESS RESEARCH METHODOLOGY
Task 1
1.1 Critical analysis of strategic and operational strengths and weaknesses for different
organizations
Organisations Sector or industry Strengths Weaknesses
Carrefour Retail supermarket
sector
 Automated
processes and
activities
bringing
superior quality
of products and
services
 Highly skilled
workforce
 Strong and free
flow of cash
 High level of
customer
satisfaction
 Poor financial
planning
 Lack of
investments
 Poor
marketing
activities and
not investing
much in
research and
development
 Incompatibility
of
organisational
structure with
few business
models
Abu Dhabi
National Oil
Company
(ADNOC)
Oil and gas sector  Market leader in
the UAE oil and
gas sector
 Reduced cost of
 Lack of
employee
motivation and