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Business RESEARCH METHODOLOGY

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Donghua University

   

Added on  2020-04-21

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BUSINESS RESEARCH METHODOLOGY BUSINESS RESEARCH METHODOLOGY 14 Business research methodology Author Note: Research topic 2 Summary of different cases 2 Research objectives and research questions 2 Research objectives 3 Research questions 3 Literature review with 5 Main business theories 6 Research methodology 10 Qualitative or quantitative 10 descriptive or causal 11 Evaluating the sampling design 12 Probability or non-probability sampling 12 Combination of sampling methods 12 Sampling size 13 Choice of research instruments used 13 Reference List 14 Research topic Effect of Supply Chain Management on Customer Satisfaction Summary of

Business RESEARCH METHODOLOGY

   

Donghua University

   Added on 2020-04-21

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Running head: BUSINESS RESEARCH METHODOLOGYBusiness research methodologyName of the Student:Name of the University:Author Note:
Business RESEARCH METHODOLOGY_1
2BUSINESS RESEARCH METHODOLOGYTable of ContentsResearch topic..................................................................................................................................2Summary of different cases.............................................................................................................2Research objectives and research questions....................................................................................2Research objectives.....................................................................................................................3Research questions.......................................................................................................................3Literature review..............................................................................................................................5Main business theories.....................................................................................................................6Research methodology...................................................................................................................10Qualitative or quantitative.........................................................................................................10Exploratory descriptive or causal..............................................................................................11Evaluating the sampling design.....................................................................................................12Probability or non-probability sampling....................................................................................12Combination of sampling methods............................................................................................12Sampling size.............................................................................................................................13Choice of research instruments used.........................................................................................13Reference List................................................................................................................................14
Business RESEARCH METHODOLOGY_2
3BUSINESS RESEARCH METHODOLOGYResearch topic Effect of Supply Chain Management on Customer Satisfaction Summary of different cases By reading all the 5 research papers on supply chain management, it was clear tounderstand that Supply chain management explain the process of planning, procuring as well assourcing and controlling the movement of raw materials to finished goods (Zhu, Sarkis & Lai,2013). The administration of the company in supply chain need proper set of objectives that getsinvolved as well as leads to maximizing products and services from prospective customers. Themain objective of supply chain management is divided into two goals that constantly identify theneeds as well as desire of customers and the factor that affect the needs, desires and preferences.In addition, flexible communication systems properly help with the information flow from onebusiness to other. It help in developing systems and implementing request from customers wherethe company has the ability to produce, deal out and transfer products at the right place and righttime to the clientele. To summarize each of the cases in detail, it is important to gather facts anddata from reliable sources that are about Supply Chain Management and how far it is linked withcustomer satisfaction (Yu et al., 2013). Research objectives and research questions The segment properly highlights about research questions and research objectives andpoints out how the research have been designed as well as whether it can match with theobjectives in the most appropriate way (Xu & Gursoy, 2015). The segment even discuss about
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4BUSINESS RESEARCH METHODOLOGYthe way on how the research objectives are used to link with the given research topic on Effect ofSupply Chain Management on Customer Satisfaction. Research objectives To provide information as well as data about supply chain management and impact onimproving sales and customer serviceTo highlight the effect of supply chain management on customer satisfaction To improve sales management as well as customer service for achieving comprehensivedevelopment To improve the quality of their supply chain management for gaining preferences withcustomers after enhancing the value provided (Zhu, Sarkis & Lai, 2013)Research questions 1.How far information can be gathered from supply chain management and the impact onimproving sales and customer service?2.What is the effect of supply chain management on customer satisfaction?3.How to improve sales management and customer service for achieving comprehensivedevelopment?4.How to improve the quality of supply chain management for gaining preferences withcustomers after value enhancement? 5.Who are the key supply chain members with whom to link the process?6.What level of incorporation and administration need to be applied for each of the processlink?7.What process needs to be linked with each of the supply chain members?
Business RESEARCH METHODOLOGY_4

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