Business Research Methodology Assignment (Doc)

Added on - 21 Apr 2020

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Running head: BUSINESS RESEARCH METHODOLOGYBusiness research methodologyName of the Student:Name of the University:Author Note:
2BUSINESS RESEARCH METHODOLOGYTable of ContentsResearch topic..................................................................................................................................2Summary of different cases.............................................................................................................2Research objectives and research questions....................................................................................2Research objectives.....................................................................................................................3Research questions.......................................................................................................................3Literature review..............................................................................................................................5Main business theories.....................................................................................................................6Research methodology...................................................................................................................10Qualitative or quantitative.........................................................................................................10Exploratory descriptive or causal..............................................................................................11Evaluating the sampling design.....................................................................................................12Probability or non-probability sampling....................................................................................12Combination of sampling methods............................................................................................12Sampling size.............................................................................................................................13Choice of research instruments used.........................................................................................13Reference List................................................................................................................................14
3BUSINESS RESEARCH METHODOLOGYResearch topicEffect of Supply Chain Management on Customer SatisfactionSummary of different casesBy reading all the 5 research papers on supply chain management, it was clear tounderstand that Supply chain management explain the process of planning, procuring as well assourcing and controlling the movement of raw materials to finished goods (Zhu, Sarkis & Lai,2013). The administration of the company in supply chain need proper set of objectives that getsinvolved as well as leads to maximizing products and services from prospective customers. Themain objective of supply chain management is divided into two goals that constantly identify theneeds as well as desire of customers and the factor that affect the needs, desires and preferences.In addition, flexible communication systems properly help with the information flow from onebusiness to other. It help in developing systems and implementing request from customers wherethe company has the ability to produce, deal out and transfer products at the right place and righttime to the clientele. To summarize each of the cases in detail, it is important to gather facts anddata from reliable sources that are about Supply Chain Management and how far it is linked withcustomer satisfaction (Yu et al., 2013).Research objectives and research questionsThe segment properly highlights about research questions and research objectives andpoints out how the research have been designed as well as whether it can match with theobjectives in the most appropriate way (Xu & Gursoy, 2015). The segment even discuss about
4BUSINESS RESEARCH METHODOLOGYthe way on how the research objectives are used to link with the given research topic on Effect ofSupply Chain Management on Customer Satisfaction.Research objectivesTo provide information as well as data about supply chain management and impact onimproving sales and customer serviceTo highlight the effect of supply chain management on customer satisfactionTo improve sales management as well as customer service for achieving comprehensivedevelopmentTo improve the quality of their supply chain management for gaining preferences withcustomers after enhancing the value provided (Zhu, Sarkis & Lai, 2013)Research questions1.How far information can be gathered from supply chain management and the impact onimproving sales and customer service?2.What is the effect of supply chain management on customer satisfaction?3.How to improve sales management and customer service for achieving comprehensivedevelopment?4.How to improve the quality of supply chain management for gaining preferences withcustomers after value enhancement?5.Who are the key supply chain members with whom to link the process?6.What level of incorporation and administration need to be applied for each of the processlink?7.What process needs to be linked with each of the supply chain members?
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