Business Research Methodology - Assignment

Added on - 31 May 2021

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Running head: BUSINESS RESEARCH METHODOLOGY.Business research methodologyName of the studentName of the universityAuthor note
BUSINESS RESEARCH METHODOLOGY1List of reviewed articleReferences for reviewed articlesProposed theoryRadojevic, T., Stanisic, N. and Stanic, N., 2015. Ensuringpositive feedback: Factors that influence customer satisfaction inthe contemporary hospitality industry.TourismManagement,51, pp.13-21.Quantitative articleNamasivayam, K., Guchait, P. and Lei, P., 2014. The influenceof leader empowering behaviors and employee psychologicalempowerment on customer satisfaction.International Journal ofContemporary Hospitality Management,26(1), pp.69-84.Qualitative articleAgnihotri, R., Dingus, R., Hu, M.Y. and Krush, M.T., 2016.Social media: Influencing customer satisfaction in B2Bsales.Industrial Marketing Management,53, pp.172-180.Mixed method articleKimes, S.E. and Wirtz, J., 2015. Revenue management:Advanced strategies and tools to enhance firmprofitability.Foundations and Trends® in Marketing,8(1), pp.1-68.
BUSINESS RESEARCH METHODOLOGY2Table of contentsBrief summary of the theory and progression in the field.........................................................3Common themes/ findings across the four article......................................................................4Different themes/findings across the four articles.....................................................................4Study limitations and how these differ across the various study designs..................................6Future research directions proposed in the articles....................................................................6Reference list..............................................................................................................................8
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