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BHO6630 Business Research Methodology Assignment Solved

   

Added on  2020-05-28

9 Pages1895 Words114 Views
Running head: BUSINESS RESEARCH METHODOLOGYBusiness research methodologyName of studentName of UniversityAuthor note

1BUSINESS RESEARCH METHODOLOGYTable of ContentsBrief summary.................................................................................................................................3Discussion of common themes........................................................................................................3Discussion of different themes in the various articles.....................................................................5Discussion of certain limitations during the research study............................................................5Discussion of directions for conducting future research.................................................................7References........................................................................................................................................8

2BUSINESS RESEARCH METHODOLOGYBrief summaryThe business research is done to focus on the impacts that have been brought due to theintroduction of loyalty cards on the level of satisfaction among the customers. It is a kind ofloyalty program or scheme that acts as an important marketing strategy for influencing thebuying behaviors of consumers and keeps them satisfied too. The loyalty cards are introduced toprovide customers a better shopping experience and at the same time, provide them withadditional benefits of shopping, rewards and points for every purchase that they have made. Thesatisfaction of customers is obtained when their needs and requirements are fulfilled and they areprovided with enough benefits, rewards, discounts and other offers on products and servicesdelivered by the companies. Magatef and Tomalieh (2015) stated that in spite of the variousbenefits of using loyalty cards, very few individuals have taken the membership due to lack ofrelevance in rewards, ineffective structure of rewards and lack of effective customers’ services.Market data and information along with customer information are collected and then loyalty cardprograms are introduced to respond to the sales and ensure influencing the customers to makepurchases consistently. The advantages and disadvantages of using loyalty cards would beillustrated here along with its probable impacts on the satisfaction of consumers. Discussion of common themesThe loyalty cards make shopping more convenient and easy for the customers becausethey could not only get additional benefits such as various offers, rewards, etc. but could alsoeasily make the next purchases with less costs. The loyalty cards are present at various levelsincluding the platinum, gold and silver tiers. The information about customers are obtained anda customer profile is created to understand the needs and requirements of customers. According

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