Impact of Covid-19 on Marketing Strategies of ASDA in UK

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Added on 2022/12/16

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This research study proposal aims to investigate the impact of Covid-19 on the marketing strategies of ASDA, a retail company in the United Kingdom. The objectives include understanding the changes in marketing concepts, identifying the benefits of new strategies, analyzing the impact of Covid-19 on marketing, evaluating the impact on ASDA, and suggesting sustainable marketing strategies. The study is significant in understanding how companies are coping with Covid-19 through marketing transformations. The research methodology involves a qualitative approach with primary and secondary data collection and thematic analysis.

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Impact of Covid-19 on Marketing Strategies of ASDA in UK

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