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Business Research Methods Assignment (Doc)

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Added on  2020-10-05

Business Research Methods Assignment (Doc)

   Added on 2020-10-05

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BUSINESS RESEARCHMETHODS
Business Research Methods Assignment (Doc)_1
TABLE OF CONTENTSPART 1............................................................................................................................................11. Arguments for application of positivist paradigm..................................................................12. Discussing target population and negotiation to access proper sample and safeguards forinsuring reliability of data...........................................................................................................13. Indicating key concepts in study and stating proper research hypothesis...............................1PART 2............................................................................................................................................3OBJECTIVE 1.................................................................................................................................3Producing descriptive statistics of consumers with their purchase intention..............................3Testing proportion of customers who intended to buy once at the shop is greater than 50%.....4Report findings with use of classical research style reporting....................................................4OBJECTIVE 2.................................................................................................................................4Checking the internal reliability for the factor WOM credibility ..............................................4Creating factor score and descriptive statistics of WO...............................................................5Test if the average of overall scores for WOM credibility is significantly different to thebenchmark of 12..........................................................................................................................8Test if there is a significant difference in the average overall score of WOM credibility basedon gender.....................................................................................................................................9Test if there is a significant difference in the average score for WOM credibility based onbuying frequency.......................................................................................................................11OBJECTIVE 3...............................................................................................................................13Hypothesis 1..............................................................................................................................13Hypothesis 2: Homophily is associated with buying frequency...............................................20OBJECTIVE 4...............................................................................................................................22Relationship 1................................................................................................................................22WOM credibility scores against all of homophily, authority and review ability overall scores...................................................................................................................................................22Dummy variable gender............................................................................................................23
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PART 11. Arguments for application of positivist paradigmIn the above scenario, positivist paradigm is used as it is basis for thought and knowledgedependent on scientific method as it is all about entrepreneurial innovations in business students.Its objective is to assess relationship among intention and attitudes of entrepreneurship as it hasboth positive and negative aspects. This is highly relied on quantitative data and trustworthy andgives objective information used for making scientific assumptions. It had also followed welldefined structure along with set laws and rules followed. On the contrary, it believed onobjective inferences and conclusions reach with performed observation is objective and emotionsare disregarded. Apart from this, it leads to inflexible as per their belief every thing is calculatedand measurable but disregard unexplained phenomena.2. Discussing target population and negotiation to access proper sample and safeguards forinsuring reliability of dataIn this study, for analysing entrepreneurial intentions of University students as populationin which its sample comprises undergraduates students who had registered themselves forbusiness courses. They might be replicated as potential entrepreneurs with approach of careerdecision point where they may either create employment or seek self employment. In theparticular case, actualization of entrepreneurship should await with simultaneous occurrence ofmotivation, opportunity and mean. Thus, interest is solely with context to intention for behavingentrepreneurially at later point in duration. It is replicated as fundamental aspect of storagesecurity and reliability as maintenance and assure accuracy and consistency of data in whole lifecycle.3. Indicating key concepts in study and stating proper research hypothesisThe key concepts of the study are desirability, feasibility and propensity to act asdesirability is operationalised by extracting attractiveness to find idea of starting own venture. Insimple words, it is degree of personal attraction for creating company as it equally interest forissue of resilience due to perfectly stating ability for re-conquer self esteem. The feasibility isdegree of belief of individual which are capable and resourceful for creating company. This hasbeen emphasized with perceived availability of financial support and availability of supports likeadvice, education and consultation to make act of creation of venture feasible to potentialentrepreneur. It reflects about level of confidence related to skills and capabilities for initiating1
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the business. Furthermore, propensity to act as personal disposition for act as per owns decisionsand depends on different perceptions of control of consequences related to behaviour overcontext and environment.HypothesisH1: There is significant relationship in gender of student and perception of desirability ofinitiating new venture.H2: There is significant relationship in gender of student and perception of feasibility ofinitiating new venture.H3: There is significant relationship in gender of student and serious intention of creating newventure.QuestionnaireName:Gender:MaleFemaleOthersAge1. Do you have desire for creating new firm?Yes No2. According to you, is it easier or difficult to create new firm at current state in past decades?EasierMore difficultNeither easy nor difficult3. Did you have any serious thought to create new business?No, NeverNo, I have plan for joining family businessYes, seriouslyYes, vaguelyYes, with intention to create own firm4. Which attribute reflects image of entrepreneur?2
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Dynamic personsGood organizational skillsGood financial and management skillsInnovativeProfessionally well preparedPART 2OBJECTIVE 1Producing descriptive statistics of consumers with their purchase intentionDescriptive StatisticsNRangeMinimumMaximumMeanStd.DeviationVarianceSkewnessKurtosisStatisticStatisticStatisticStatisticStatisticStd.ErrorStatisticStatisticStatisticStd.ErrorStatisticStd.ErrorGender of thecustomer1532131.67.044.548.300.004.196-.699.390Age of thecustomer1532131.97.066.811.657.048.196-1.476.390Occupationof thecustomer1532132.03.067.827.684-.049.196-1.537.390Marital statusof thecustomer1532131.93.066.812.659.133.196-1.470.390Buyingfrequencyper year1532132.04.067.834.696-.074.196-1.561.390Purchaseintention1531121.60.040.491.241-.418.196-1.850.390Valid N(listwise)1533
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Testing proportion of customers who intended to buy once at the shop is greater than 50%.Null hypothesis: H0- The proportion of customers intended to purchase at shop is not greaterthan 50%.Alternative hypothesis: H1- The proportion of customers intended to purchase at shop is greaterthan 50%.One-Sample StatisticsNMeanStd. DeviationStd. Error MeanPurchase intention1531.60.491.040One-Sample TestTest Value = 0.5tdfSig. (2-tailed)MeanDifference95% Confidence Interval of theDifferenceLowerUpperPurchase intention27.731152.0001.1011.021.18Report findings with use of classical research style reportingIts significance value is less than 0.05 as 0.001 so alternative hypothesis is true, so itcould be stated that proportion of customers intended to purchase at shop is greater than 50%.OBJECTIVE 2Checking the internal reliability for the factor WOM credibility Reliability StatisticsCronbach's AlphaCronbach's Alpha Based onStandardized ItemsN of Items.864.8644The reliability for factor WOM credibility 0.864 which shows high level of internal consistency for this scale with the above table.Creating factor score and descriptive statistics of WO4
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Total Variance ExplainedComponentInitial EigenvaluesExtraction Sums of Squared LoadingsTotal% ofVarianceCumulative%Total% ofVarianceCumulative %12.84271.06071.0602.84271.06071.0602.45511.37882.4383.3759.36591.8024.3288.198100.000Extraction Method: Principal Component Analysis.Eigenvalue with at least 1 is selected as 1st component and rest all are below 1 as with low quality scores. This component is replicates as scree as replicated in below chart.5
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Component MatrixaComponent1Online shoes reviews are generally made by experiencedcustomers [W4].857I identify strongly with shoes bloggers and virtualcommunities[W1].853Online shoes reviews on social media are generally made bycredible consumers [W3].835Online shoes reviews on social media are reliable [W2].827Extraction Method: Principal ComponentAnalysis.a. 1 components extracted.Descriptive statisticsNMinimumMaximumMeanStd.DeviationStatisticStatisticStatisticStatisticStd. ErrorStatisticI identifystrongly withshoesbloggers andvirtualcommunities[W1]153153.110.1091.35Online shoesreviews onsocial mediaare reliable[W2]153153.110.11.233Online shoesreviews onsocial mediaare generally153153.120.1011.2536
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