Comparing Two Research Methodologies

Business Research Methods
1

Table of Contents
1. Comparing Two research methodologies....................................................................................3
1.1 Research Problem:............................................................................................................3
1.2 Selected key reading:........................................................................................................3
1.3 Two appropriate research methods...................................................................................5
2. Instrument and conclusion...........................................................................................................6
2.1 Instruments.......................................................................................................................6
2.2 Conclusion........................................................................................................................9
References......................................................................................................................................10
3. Research Dissemination.............................................................................................................11
3.1 Relevance and audience.................................................................................................11
Appendix........................................................................................................................................12
2

1. Comparing Two research methodologies
1.1 Research Problem:
In the era of globalization many customer are integrated and feel independent in order to
purchase as per their need and behavioural options. This will be related to make a better world
place by helping other and make communication in very difficult scenario. The impact of
consumer behaviour after facing major global pandemic impact. To analysis the negative impact
of covid-19 and make behavioural approaches in order to make effective approaches with some
suitable examples.
Aim:"To analysis the consumer behavioural approaches to improve effective marketing
condition after facing global pandemic. A case study on Barclays."
Objectives:
 To understand the change in consumer behaviour owing to varying economic conditions
due to global pandemic.
 To analyse the challenges faced by organisation in relation to change in behavioural
approaches of consumer.
 To make effective marketing strategies to be used by organisation to overcome the
challenges.
Questions:
 What do you mean by change in consumer behaviour to varying economic condition due
to having global pandemic?
 What are the major challenges face by organisation in relation to work in behavioural
approaches?
 Which effective strategies are related to make organisational behaviour and make
overcome the challenges.
1.2 Selected key reading:
Introduction: The literature review is basically related to helping organisation in the
secondary research methods. The chosen topic will involve three major role of consumer
behavioural approaches used by an organisation in order to make effective strategies after the
impact of Covid-19.
Change in consumer behaviour owing to varying economic conditions due to global pandemic
3

As per the view of Mukherjee, (2020); with the impact of major pandemic, change the
nature and behaviour of customer. With the increased nature of social restriction, unemployment,
remote work, and different availability of products and services. There are different health and
safety measurement, new way to spend their money, digital use of company, and make rise of
homebody to share the economy. This will be affected as per the changing nature of the society
and make major economic conditions on different global pandemic which are majorly affect on
the growth of banks and make sustainability changes within their organisational changes
(Adapting to pandemic-driven consumer behaviour changes, 2020). The economic recovery of
the recovery which are basically and make accelerate in the mid of 2020-2021. With the deep
analysis of GDP, and make K-shaped recovery which are basically related to different aspect and
growth of pandemic and make effective approaches.
Challenges faced by organisation in relation to change in behavioural approaches of consumer
According to the prospective view of Wallen and Daut., (2018); There are major
challenges which are face by the banks that may be related to analysis the strategies and make
change nature in behavioural approaches. This could be related to some of the essential services
and product that make some important sense for the growth and company (Padhan and
Prabheesh, 2021). This would be related to many of social influencer which are related to
different aspect and make growth. Another challenges which are related to different sector and
growth that must be related to make community engagement which are related to effective
growth and make social influencers (The challenge and opportunity of behaviour change
methods and frameworks to reduce demand, 2018). Further many of the illegal aspect and
growth are basically related to different behavioural approaches and make strong implication
which are used and manage as and make different sector which are related to challenges face by
the barclay in order to analysis the behavioural decision.
Effective marketing strategies to be used by organisation to overcome the challenges
As per the record of Shewan, (2020); The above mentioned challenges are basically
related to the changing behaviour of the customer that make drastic change after the pandemic
impact on the growth of covid-19. Most of the organisation are basically related to particular
growth and make proper resources in order to analysis the behaviour of customer and make sure
about the changing behaviour of the customer. In order to make more demand of the companies
services they are related to sustainability change and make suitable growth within market. This
4