Business Research Methods Assignment PDF

Running head: BUSINESS RESEARCH METHODS
Assignment Part 2 Semester 2 2018
Business Research Methods
Name of the student
Name of the University
Author Note

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Table of Contents
Introduction................................................................................................................................4
Research Overview....................................................................................................................4
Quantitative Research Findings:................................................................................................5
Discussion:.................................................................................................................................5
Limitations of Research and Future Research.........................................................................10
References................................................................................................................................11
Appendix..................................................................................................................................12

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Executive summary
The paper will conduct an analysis on Uber market in Australia. The chief purpose of this
service is to understand actual market condition of Uber in this country, as it needs to
compete with other transport services like public transport and taxi. After conducting
statistical analysis, the paper will represent that Uber has earned significant market position
and demand in this country.

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Introduction
Uber technologies Inc operates within a peer-to-peer sharing economy. The company
provides ridesharing, food delivery, and taxicab and so on to their customers. The chief focus
of this research paper is to conduct a survey on this company through considering various
variables. In the following section, the paper will discuss about research overview focusing
on some specific research objectives (Baker, Merkert & Kamruzzaman, 2015). Moreover, the
paper will provide brief overview of qualitative findings in the context of collecting
information. In the section of quantitative research findings, the paper will discuss about
software that the researcher will use for analysing the entire concept. In this section, the paper
will describe sample, graphs through which it can provide specific research objectives.
Research Overview
This paper has conducted a research survey on Uber to understand that which
transport service passengers prefer depending on cheaper price (Zhang et al., 2015).
According to some newspaper report, Queensland has declared that it provides strict legalise
services for booking rides and in this context Uber plays a vital role. This taxi company
captures maximum part of the entire taxi industry (Matherne & O’Toole, 2017). However,
this service company cannot capture the Northern Territory of this country. When many
territories and states have intended to implement Uber through applying proper legislation,
some other regions do not pass or receive exact regulation for using this service (ABC News.,
2016). To understand the real scenario, this paper has conducted a research considering Uber
and other taxi services in Australia.
Thus, the specific research objective of this paper is to analyse the Uber service in
Australia considering some external factors. These factors consider prices, preference of

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passengers, advertisement and availability of this service. The paper has considered other
factors as well. To gather qualitative information, the researcher has arranged in depth
interview. For this, the concerned researcher has formed a set of research questions
containing 21 questions. These questions are formed in such a way that these can meet
desired objectives of the paper.
Quantitative Research Findings:
Quantitative research questions help researchers to analyse the data properly with the
help of statistical tools. To do so, the paper has used Microsoft Excel for analysing the
obtained data. The paper has considered 25 passengers, who use transportation service. Thus,
the sample size of this particular research work is 25 that have represented the entire
passenger of Australia. The paper has used diagrammatical representation to analyse the
entire data for obtaining desired outcome. In this context, the paper has used pie chart, which
represents proportion as well as percentages of different variables. These variables are
segmented a circle into different proportion.
Discussion:
In this section, the paper will represent all statistical analysis briefly to analyse the
actual scenario of Uber in Australia.

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4.00%
12.00%
84.00%
Total
Other Services
Public Transport
Uber
Taxi
Figure 1: transportation service preference of passengers
The above pie chart has represented that most of the passengers in Australia has used
Uber by large number compare to other services. Thus, from here it can be stated that Uber
has significant demand in Australian transportation industry.
40.00%
60.00%
Total
Public Transport
Uber
Taxi
Figure 2: Cheaper transport service
According to above diagram, Uber provide comparatively cheaper service for their
passengers compare to public transport. On the contrary, all passengers have stated that taxi
service do not provide any cheaper service for them.

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4.00%
8.00% 4.00%
36.00%
48.00%
Total
Other
Easy to use
It depends on the situation.
But most of the time, it is
price and easy to use
Price
Safety
(blank)
Figure 3: Important factor for selecting transport
The above figure has represented that Safety influence demand for selecting any
transport compare to price. Thus, all transport services give huge importance to provide
services with best safety quality.
76.00%
24.00%
Total
no
yes
(blank)
Figure 4: Problems associated with Uber service
The above diagram has stated that very limited number of passengers, who belong
from this sample, has experienced problems from Uber service. Therefore, according to

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maximum passengers, Uber provide safe service and this further has attracted passengers
across the country.
4.00%
24.00%
4.00%
44.00%
20.00%
4.00%
Total
2 Slightly satisfied
3 Satisfied
4 Satisfied
4 Very satisfied
5 Highly satisfied
5 Satisfied
Figure 5: Satisfaction level of customers receiving from Uber service
Figure 5 has represented satisfaction level of customers. They have obtained these
through using this transport service. According this analysis, maximum customers have
become very satisfied after using this service. This means the service has huge possibilities to
increase customer base in future.
20.00%
52.00%
4.00%
4.00%
20.00%
Total
3 Moderate
4 Excellent
4 Moderate
5 Moderate
5 Very excellent
Figure 6: Professional behaviour of Uber

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Figure 6 represents that the professional behaviour of Uber drivers and customer care
in Australia is excellent. This means many passengers have not received excellent services
from this company during some times. However, the company does not discourage them
from using this service.
12.00%
88.00%
Total
Not Sure
Yes
Figure 7: Recommendation for using Uber
According to above figure, most of the customers prefer to recommend Uber to their
friends and families. This is because various issues have encouraged those passengers to use
this service. On the contrary, people do not suggest using public transport or taxis to their
families or friends.

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76.00%
12.00%
4.00%
8.00%
Total
18-25
26-35
36-45
Above 46
Figure 8: Gender wise use
Age of passengers play significant role for influencing passengers to use this transport
service. This is also applicable for Uber as well. In most of the situation, teenagers use this
kind of service more compare to others. According to above figure, people, aged between 18
years and 25 years, have used this service more. Thus, it can be stated that Uber has provided
modern service to influencing those teenage people.
Limitations of Research and Future Research
The entire research work has selected very limited number of samples while actual
size of population, who use transport service in Australia, is very large. Thus, the obtained
outcome can be biased towards a specific service. Moreover, the paper has considered only a
limited area of Australia while in other parts of the country; this demand pattern may vary
significantly. This variation may be occurred due to different legal activities of the Australian
government on transport service.
Therefore, the research work has future prospects, as other researchers can conduct
research work on the same context but for another region of the country. Moreover, the
researcher can increase sample size to obtain variation within the outcome.

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References
ABC News. (2016). These are the states and territories where Uber is (and isn't) legal.
[online] Available at: https://www.abc.net.au/news/2016-08-11/where-is-uber-legal-
in-australia/7719822 [Accessed 4 Nov. 2018].
Baker, D., Merkert, R., & Kamruzzaman, M. (2015). Regional aviation and economic
growth: cointegration and causality analysis in Australia. Journal of Transport
Geography, 43, 140-150.
Matherne, B. P., & O’Toole, J. (2017). Uber: aggressive management for growth. The CASE
Journal, 13(4), 561-586.
Zhang, D., Sun, L., Li, B., Chen, C., Pan, G., Li, S., & Wu, Z. (2015). Understanding taxi
service strategies from taxi GPS traces. IEEE Transactions on Intelligent
Transportation Systems, 16(1), 123-135.

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Appendix
I am Mohamed Armesh. I am an Accounting student at Holmesglen Institute. This is a survey
about Uber Service. This survey questions are only for the academic purpose only. May I ask
few questions? If you like to answer the questions please complete the following questions by
ticking the answers.
1. As a passenger which transportation service do you prefer?
 Uber
 Taxi
 Public Transport
 Other Services
2. Which transportation servicedo you think is cheaper?
 Uber
 Taxi
 Public Transport
 Other Services
3. How did you first hear about Uber?
 By advertisement
 Recommended by friends or colleagues
 Online conversations or Social Media
 Other……………………………………
4. Which factor is most important to you when selecting transportation?
 Safety
 Easy to use
 Price
 Other, specify…………………………….
5. How often you use the Uber service in a week?
 Everyday
 1 to 3 times
 More than 3 times

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 Not using
6. Do you share Uber with one of these?
 Friends
 Colleagues
 Family
 Others
 Not sharing
7. How long have you been using Uber?
 Less than 1 year
 More than 1 year
 2 – 3 Years
 More than 3 years
8. While using Uber have you experienced any problems?
 Yes
 No
9. If yes, was the problemresponded by the Uber customer care?
 Yes
 No
10. How do you rate the Uber customer service? Rate(1-5)
 1 Very Poor
 2 Poor
 3 Moderate
 4 Excellent
 5 Very excellent
11. Have you ever been overcharged by Uber?
 Yes
 No
 Not sure
12. How much you are satisfied with the Uber safety features?(Rate 1-5)

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 1 Not satisfied
 2 Slightly satisfied
 3 Satisfied
 4 Very satisfied
 5 Highly satisfied
13. How do you rate professional behaviour and quality of Uber drivers?
 1 Very Poor
 2 Poor
 3 Moderate
 4 Excellent
 5 Very excellent
14. Will you recommend Uber to a friend or other?
 Yes
 No
 Not Sure
15. How much do you like to rate Uber service overall? (Rate 1-5)
 1 Not satisfied
 2 Slightly satisfied
 3 Satisfied
 4 Very satisfied
 5 Highly satisfied
16. What is your age group?
 Under 18
 18-25
 26-35
 36-45
 Above 46
17. What is your gender?
 Male
 Female
 I would prefer not to comment

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18. What is your current employment status?
 Full time employment
 Part time employment
 Student
 Unemployed
 Retired
19. What is your highest qualification?
 Less than high school diploma
 High school diploma or equivalent degree
 Certificate level or Diploma
 Bachelor’s degree
 Master’s degree
20. What is your annual Income?
 Less than $20,000
 $21,000 - $30,000
 $31,000 - $40,000
 $41,000 - $50,000
 Above $50,000
21. What is your post code?
Thank you for your time to completing this survey.
Excel sheet:

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Participation
NO
1. As a passenger which
transportation service do
you prefer?
2. Which transportation
service do you think is
cheaper?
3.How did you first hear
about Uber?
4. Which factor is most
important to you when
selecting transportation?
5. How often you use the
Uber service in a week?
6. Do you share Uber with
one of these?
7. How long have you been
using Uber?
8. While using Uber have
you experienced any
problems?
9. If yes, was the problem
responded by the Uber
customer care?
10. How do you rate the
Uber customer service?
Rate(1-5)
11. Have you ever been
overcharged by Uber?
12. How much you are
satisfied with the Uber
safety features?(Rate 1-5)
13. How do you rate
professional behaviour and
quality of Uber drivers?
14. Will you recommend
Uber to a friend or other?
15. How much do you like
to rate Uber service
overall? (Rate 1-5)
16. What is your age
group? 17. What is your gender?
18. What is your current
employment status?
19. What is your highest
qualification?
20. What is your annual
Income?
21. What is your post
code?
1 Uber Uber
Recommended by friends
or colleagues Easy to use Not using Not sharing More than 1 year yes yes 4 Excellent Not sure 5 Highly satisfied 4 Excellent Yes 4 Very satisfied Above 46 Female Part time employment Master’s degree Above $50,000 3191
2 Uber Uber
Online conversations or
Social Media Price 1 to 3 times Not sharing 2 – 3 Years no no 3 Moderate Not sure 4 Very satisfied 4 Excellent Yes 3 Satisfied 18-25 Male Student Certificate level or Diploma $21,000 - $30,000 3174
3 Public Transport Public Transport By advertisement Safety More than 3 times Not sharing More than 1 year yes yes 2 Poor Yes 2 Slightly satisfied 3 Moderate Not Sure 2 Slightly satisfied 18-25 Female Student Bachelor’s degree Less than $20,000 3150
4 Uber Uber By advertisement Price 1 to 3 times Family Less than 1 year no no 5 Very excellent No 5 Highly satisfied 5 Very excellent Not Sure 3 Satisfied 18-25 Male Part time employment Bachelor’s degree $21,000 - $30,000 3150
5 Uber Public Transport
Recommended by friends
or colleagues Price 1 to 3 times Not sharing 2 – 3 Years yes no 4 Excellent Not sure 5 Highly satisfied 4 Excellent Yes 5 Highly satisfied 18-25 Female Student
High school diploma or
equivalent degree $21,000 - $30,000 3977
6 Other Services Public Transport Safety 1 to 3 times Not sharing Less than 1 year no 4 Excellent No 3 Satisfied 4 Excellent Not Sure 3 Satisfied Above 46 Female Full time employment Master’s degree Above $50,000 3146
7 Uber Uber
Recommended by friends
or colleagues Safety Not using Not sharing Less than 1 year no 4 Excellent Not sure 4 Very satisfied 4 Excellent Yes 4 Very satisfied 18-25 Female Student
Less than high school
diploma Less than $20,000 3152
8 Uber Uber
Recommended by friends
or colleagues Safety 1 to 3 times Friends Less than 1 year no 4 Excellent No 4 Very satisfied 4 Excellent Yes 4 Very satisfied 18-25 Male Student Bachelor’s degree Less than $20,000 3160
9 Uber Uber
Recommended by friends
or colleagues Safety 1 to 3 times Family More than 1 year no 4 Excellent No 4 Very satisfied 5 Very excellent Yes 4 Very satisfied 18-25 Male Student
High school diploma or
equivalent degree Less than $20,000 3021
10 Uber Public Transport
Online conversations or
Social Media Price 1 to 3 times Not sharing Less than 1 year no 4 Excellent Not sure 4 Very satisfied 4 Excellent Yes 3 Satisfied 26-35 Female Part time employment Bachelor’s degree $41,000 - $50,000 3030
11 Uber Uber By advertisement Price More than 3 times Colleagues 2 – 3 Years no 5 Very excellent No 5 Highly satisfied 5 Very excellent Yes 5 Highly satisfied 36-45 Male Full time employment Master’s degree Above $50,000 3130
12 Uber Public Transport
Online conversations or
Social Media Convenience 1 to 3 times Not sharing More than 1 year yes yes 4 Excellent Not sure 4 Very satisfied 3 Moderate Yes 3 Satisfied 18-25 Male Full time employment Certificate level or Diploma $41,000 - $50,000 3026
13 Uber Uber By advertisement Price 1 to 3 times Friends 2 – 3 Years no yes 1 Very Poor No 4 Very satisfied 3 Moderate Yes 5 Highly satisfied 18-25 Female Student Bachelor’s degree $41,000 - $50,000 3303
14 Uber Uber By advertisement Safety Not using Not sharing More than 1 year no 4 Excellent Not sure 3 Satisfied 4 Excellent Yes 4 Very satisfied 18-25 Male Student Bachelor’s degree $21,000 - $30,000 3184
15 Uber Uber
Recommended by friends
or colleagues Safety 1 to 3 times Not sharing More than 1 year no yes 5 Very excellent Not sure 5 Highly satisfied 5 Very excellent Yes 5 Highly satisfied 26-35 Female Student Bachelor’s degree $21,000 - $30,000 3003
16 Public Transport Public Transport
Recommended by friends
or colleagues Price Not using Family Less than 1 year yes yes 4 Excellent Yes 3 Satisfied 4 Excellent Yes 3 Satisfied 18-25 Male Part time employment Bachelor’s degree Less than $20,000 3136
17 Uber Public Transport
Recommended by friends
or colleagues Price 1 to 3 times Friends Less than 1 year no no 4 Excellent Yes 4 Very satisfied 4 Excellent Yes 5 Highly satisfied 18-25 Male Student Bachelor’s degree $21,000 - $30,000 3148
18 Uber Uber
Recommended by friends
or colleagues Price 1 to 3 times Colleagues More than 1 year no 4 Excellent No 4 Very satisfied 4 Excellent Yes 4 Very satisfied 18-25 Female Part time employment Bachelor’s degree $31,000 - $40,000 3186
19 Uber Public Transport
Recommended by friends
or colleagues Safety Everyday Colleagues More than 1 year no yes 4 Excellent Not sure 4 Very satisfied 4 Excellent Yes 3 Satisfied 18-25 Male Full time employment Bachelor’s degree Less than $20,000 3175
20 Public Transport Public Transport
Recommended by friends
or colleagues
It depends on the situation.
But most of the time, it is Not using Not sharing Less than 1 year yes yes 4 Excellent Not sure 3 Satisfied 4 Excellent Yes 4 Very satisfied 18-25 Male Full time employment Bachelor’s degree Less than $20,000 3021
21 Uber Uber
Online conversations or
Social Media Easy to use Everyday Not sharing Less than 1 year no yes 3 Moderate Yes 3 Satisfied 3 Moderate Yes 3 Satisfied 26-35 Female Full time employment Master’s degree Above $50,000 3977
22 Uber Public Transport
Recommended by friends
or colleagues Safety 1 to 3 times Family More than 1 year no 3 Moderate Not sure 3 Satisfied 3 Moderate Yes 3 Satisfied 18-25 Female Student
High school diploma or
equivalent degree Less than $20,000 3199
23 Uber Uber
Recommended by friends
or colleagues Safety Everyday Family More than 1 year no 4 Excellent Not sure 4 Satisfied 4 Moderate Yes 4 Satisfied 18-25 Female Student
High school diploma or
equivalent degree Less than $20,000 3020
24 Uber Uber
Recommended by friends
or colleagues Safety 1 to 3 times Colleagues More than 1 year no 5 Moderate Not sure 5 Satisfied 5 Moderate Yes 5 Satisfied 18-25 Female Student
High school diploma or
equivalent degree Less than $20,000 3043
25 Uber Uber
Online conversations or
Social Media Safety 1 to 3 times Colleagues More than 1 year no 4 Excellent No 4 Very satisfied 5 Very excellent Yes 6 Satisfied 18-25 Male Student
High school diploma or
equivalent degree $21,000 - $30,000 3021