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Business Research Methods Assignment PDF

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Running head: BUSINESS RESEARCH METHODS
Assignment Part 2 Semester 2 2018
Business Research Methods
Name of the student
Name of the University
Author Note
1BUSINESS RESEARCH METHODS
Table of Contents
Introduction................................................................................................................................4
Research Overview....................................................................................................................4
Quantitative Research Findings:................................................................................................5
Discussion:.................................................................................................................................5
Limitations of Research and Future Research.........................................................................10
References................................................................................................................................11
Appendix..................................................................................................................................12
2BUSINESS RESEARCH METHODS
Executive summary
The paper will conduct an analysis on Uber market in Australia. The chief purpose of this
service is to understand actual market condition of Uber in this country, as it needs to
compete with other transport services like public transport and taxi. After conducting
statistical analysis, the paper will represent that Uber has earned significant market position
and demand in this country.
3BUSINESS RESEARCH METHODS
Introduction
Uber technologies Inc operates within a peer-to-peer sharing economy. The company
provides ridesharing, food delivery, and taxicab and so on to their customers. The chief focus
of this research paper is to conduct a survey on this company through considering various
variables. In the following section, the paper will discuss about research overview focusing
on some specific research objectives (Baker, Merkert & Kamruzzaman, 2015). Moreover, the
paper will provide brief overview of qualitative findings in the context of collecting
information. In the section of quantitative research findings, the paper will discuss about
software that the researcher will use for analysing the entire concept. In this section, the paper
will describe sample, graphs through which it can provide specific research objectives.
Research Overview
This paper has conducted a research survey on Uber to understand that which
transport service passengers prefer depending on cheaper price (Zhang et al., 2015).
According to some newspaper report, Queensland has declared that it provides strict legalise
services for booking rides and in this context Uber plays a vital role. This taxi company
captures maximum part of the entire taxi industry (Matherne & O’Toole, 2017). However,
this service company cannot capture the Northern Territory of this country. When many
territories and states have intended to implement Uber through applying proper legislation,
some other regions do not pass or receive exact regulation for using this service (ABC News.,
2016). To understand the real scenario, this paper has conducted a research considering Uber
and other taxi services in Australia.
Thus, the specific research objective of this paper is to analyse the Uber service in
Australia considering some external factors. These factors consider prices, preference of
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