Business Research Methods : PDF

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RESEARCHPROJECT
Table of ContentsTASK 2............................................................................................................................................1P3 Primary and secondary research using appropriate methods for a business research projectthat consider costs, access and ethical issues.........................................................................1P4 Analytical tools to analyse research findings and data.....................................................4TASK 3..........................................................................................................................................16P5 Research outcomes in an appropriate manner for the intended audience.......................16TASK 4..........................................................................................................................................17P6 Effectiveness of research methods applied for meeting objectives of the business researchproject...................................................................................................................................17P7 Alternative research methodologies and lessons learnt in view of the outcomes...........17REFERENCES..............................................................................................................................19.......................................................................................................................................................21
TASK 2P3 Primary and secondary research using appropriate methods for a business research projectthat consider costs, access and ethical issuesResearch refers to careful consideration of the study related to specific concern or issueby using the scientific methods.Research methodology refers to specific techniques orprocedures that is used to determine, choose, process and also analyse information regardingtopic(Tiwari and Herstatt, 2012). It is used to gather data and information for purpose of makingthe effective business related decisions. It is explained as systematic gathering of informationand data and then analysis it for the purpose of advancement of the knowledge in any subjectarea. Under this there are two different kinds of research methods like qualitative andquantitative.Qualitative research method-It is explained as market research method that focusses onobtaining the data by using conversational and open- ended communication. It is a scientificobservation method that is mainly used to collect the non- numerical data. It gives an insights into problem for developing ideas for quantitative investigation. Under this, data is measured interms of theoretical basis and it provides an in- depth analysis(Barakat and et. al., 2015).Quantitative research-It is mainly used to quantify issue through way of generating thenumerical data that can transformed in to statistics in an effective manner. This method isgenerally used to quantify behaviours, attitudes, opinions etc. It uses the measurable data in orderto formulate the facts as well as uncover the patterns in investigation. Under this, researcher usesthe statistical techniques for analyse collected data or information.Among both the methods, researcher uses the qualitative method of research because itprovides the detailed information about the research topic in a proper manner(Zimmerman andBlythe, 2013).Data collection-It is process of collecting as well as measuring information on thetargeted variable in a proper manner that can help in providing the answers of relevant questionsand get positive outcomes. It is a systematic approach for gathering information from thedifferent sources in order to get accurate and complete picture of interest area. At the time ofcollecting data, it is necessary that investigator should use better sources. Primary and secondaryare two different methods of data collection(Bazilian and Onyeji, 2012).1
Primary data-It is first handed data that is gathered by an investigator for fist time.Under this, an investigator gathers the fresh data when research problem is different or unique. Itis accurate in nature because it is directly gathered through an investigator. In addition to this,primary data is helpful in provide researcher with most reliable first-hand information regardingrespondents. The different sources of using the primary data are surveys, questionnaire,observation and many others(Grayson and Hodges, 2017).QUESTIONNAIREName:Age:Contact no.:Address:Q1) Are you aware about concept of globalisation?a) Yesb) NoQ2) Is globalisation beneficial for businesses in order to make it successful?a) Yesb) NoQ3) What are the benefits which organisations can get from conducting business atinternational level?a) Target new marketb) Enhanced market sharec) Generate more revenueQ4) In what manner, multinational firms can make investment for conducting business atglobal level?a) Purchase existing local companiesb) Set up new factoriesc) Partnership with local firmsQ5) What are the necessary resources that are required at the time of conducting businessat global level?a) Human resourcesb) Financial resources2
c) TechnologyQ6) In what way, globalisation develop its impact in order to make business successful?a) Positiveb) NegativeQ7) What are the main issues organisation can face at the time of conducting businessoperations at international level?a) Cultural barriersb) High Competitionc) Political riskQ8) What are various ways by which business firms can expand their business operationsglobally in an easy manner?a) Joint ventureb) Strategic Alliancesc) Merger & AcquisitionsQ9) What are different ways through which company can overcome from the arisenissues?a) Conduct researchb) Culture awarenessb) Aware about legislationsQ10) Recommend some ways through which organisations can make their businesssuccessful at global level.Secondary data-It refers to data that researcher gathered from the other source. Underthis, information is already collected through someone. It is second- hand data that is availablefrom other sources. The main benefit of using secondary data is that it is not expensive and alsoavailable in an easy manner. Under this, different sources which an investigator can use tocollect secondary data are books, journals, articles and many others(Chen, Chiang and Storey,2012).Under this, researcher uses both data like primary data is used in developingquestionnaire to collect relevant information and on the other hand secondary data is used in theliterature review part(Firnkorn and Müller, 2012).3
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