Assignment on Business Research Methods Sample
Added on 2020-06-03
13 Pages3727 Words30 Views
Business Research Methods
Table of Contents1. Background of the study..........................................................................................................22. Significance of the research.....................................................................................................23. Literature review......................................................................................................................24. Research questions...................................................................................................................45. Research aims and objectives..................................................................................................56. Research methodology.............................................................................................................57. Project plan..............................................................................................................................78. Conclusion...............................................................................................................................8REFERENCES..............................................................................................................................10
Topic: To analyze the significance of social media marketing as an audience marketing tool inthe promotion of business at global level: A study on Morrison’s Plc1. Background of the study In the strategic business environment, each business unit is engaging in social mediamarketing with the motive to develop awareness among the large number of people. Socialwidens the reach of company at low cost and thereby offers opportunity in relation to realizingthe objectives. Now, SMM become the highly significant tool of marketing which in turn offersopportunity to the business organization in relation to identifying the level of competition.Besides this, strategy of SMM also assists firm in building and maintaining sound relationshipwith the customers (Ismail and Ismail, 2017). In the retail sector of UK high level of competitiontakes place between different entities pertaining to products or services, discounting offers etc.In this, SMM enables firm to develop contact with the customers and highlight the features ofunique products or services. All the leading retail firms of UK such as Tesco, Sainsbury,Morrison’s, ASDA, LIDL etc. are placing greater emphasis on undertaking SMM strategy.Hence, all such firms place advertisement on social networking sites such as Facebook, Twitteretc to promote the products or services at international level (Huhman, Kelly and Edgar, 2017).Moreover, social sites such as Facebook, Twitter etc are used by all the people internationally. Inthis, company has opportunity to develop and raise awareness among the customers regardingthe products or services offered by it globally. Hence, SMM provides high level of assistance tothe retail business units in fulfilling their goals to the significant level. The present proposal is based on Morrison’s plc which is the leading Britishmultinational retailer of UK. It offers wide range of products or services to the customers ataffordable prices. Company introduces several discounting offers with the motive to entice thepurchasing decision making aspect of customers. Along with this, it has attained fourth positionin the category of largest chain of supermarket. Such business unit has 498 stores and offeredemployment opportunities to 132000 people globally. Morrison’s is listed on the recognizedstock exchange of London such as FTSE 100. In this, proposal will shed light on the level towhich social media marketing (SMM) assists in developing awareness among the customersglobally about the products or services provided by Morrison’s. Further, it will reflect how SMMtool helps in promoting brand image of firm and helps in achieving success.
2. Significance of the research The present study and its outcome are highly significant from several perspectives.Moreover, trend in relation to making use of SMM is increasing with the very high pace in eachand every sector. In this, report will provide deeper insight to the firms which are operating inretail sector about the extent to which SMM is highly important for the business to promote it atglobal level. Besides this, study and its outcome will also assist in framing suitable strategies forthe promotion of products or services internationally. Thus, by making evaluation of findingsretail business units can develop highly strategic framework for the upcoming time period. Alongwith this, now promotion of brand image is also one of the major concerns of business unit.Thus, this report will help retail business organizations in understanding the manner throughwhich brand image can be promoted. In this way, study based on the effectiveness of SMM inthe promotion of brand image and business offerings will prove to be more fruitful forMorrison’s. Moreover, it will give input to the retail firms for decision making and thereby helpsin preparing competent plan for the near future. Besides this, the present study will also assist other scholars who wish to conduct studyon a similar kind of topic. Findings of the study and secondary data will provide otherinvestigators with brief overview regarding SMM. Hence, study will develop high level ofunderstanding among other scholars about the manner through which business units whetheroperating in retail or any other sector can promote corporate events and brand image. Besidesthis, it will also enable scholar and gives opportunity to them in relation to the development ofnew hypothesis for quantitative investigation. All the above depicted aspect shows thatsignificance level of study is high to a great extent. 3. Literature review Literature review section is highly based on secondary data findings presented by otherscholars. It may be served as a framework that is prepared by the researcher including positiveand negative aspects presented by other analysts. Hence, LR enables researcher to developunderstanding about SMM and thereby analyze primary data set in the best possible manner.Thus, it is the brief thesis which in turn provides high level of assistance to the researcher inanalyzing the view points of respondents more effectually. In this, scholar prepares themesaccording to the research aims as well as objectives and thereby reflects secondary findings in a
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