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Business Research Methods Assignment Solution

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Added on  2020-10-05

Business Research Methods Assignment Solution

   Added on 2020-10-05

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Business Research methods
Business Research Methods Assignment Solution_1
TABLE OF CONTENTSRESEARCH TOPIC AND RATIONALE......................................................................................1Topic............................................................................................................................................1Rationale......................................................................................................................................1Overview of Research..................................................................................................................1AIM, OBJECTIVES AND QUESTION.........................................................................................1Aim..............................................................................................................................................1Objectives....................................................................................................................................1Research questions.......................................................................................................................1LITERATURE REVIEW................................................................................................................2RESEARCH DESIGN AND METHODS.......................................................................................3Research philosophy....................................................................................................................3Research Approach......................................................................................................................4Research design...........................................................................................................................4Sampling......................................................................................................................................4Data Collection............................................................................................................................5Data Analysis...............................................................................................................................5RESEARCH ACESSIBILITY AND ETHICS................................................................................5Accessibility................................................................................................................................5Ethics...........................................................................................................................................5ACTION PLAN...............................................................................................................................6REFERENCES................................................................................................................................7
Business Research Methods Assignment Solution_2
RESEARCH TOPIC AND RATIONALETopicChallenges of digital marketing for fashion retailerRationaleThe motive behind choosing digital marketing as business issues is academic interest. Theissue will help in outlining different aspects of advertising which act as limitation of theorganisation in global era. Further, the reason of choosing challenges of digital advertising forfashion retailer is personal interest which will help in outlining aspects which limits marketingprocess of enterprises. Overview of ResearchMarketing online is the process of delivering messages to consumers via digital platforms(Lui and Au, 2017). Digital advertising has come crucial part because of increasing globalisationwhere it is important for the industries to focus on creativity of content and strategies forreaching shoppers. In accordance remarkable growth of internet and use of social media digitaladvertising has become essential part of interacting with buyers across the globe (Jcobson,2018). The study is focused on challenges faced by Debenhams when marketing digitally like,cultural barriers, strategic issues, global buyers and brands. Debenhams is British multinationfashion retailer deals in wide range of product segments like Men, kids and Women clothing,fashion accessories, beauty, furniture, etc. The firm operates in department store format andmajor focus of firm is on Apparel department for which it owns large customer segment. AIM, OBJECTIVES AND QUESTIONAim“To assess challenges of digital marketing faced by fashion retailers: A case study onDebenhams”.ObjectivesTo understand the concept of digital marketing.To derive benefits of digital marketing for fashion retailers in UKTo evaluate challenges faced fashion retailers when marketing digitallyTo recommend way of overcoming limitation of digital advertisingResearch questionsExplain the concept of digital marketing?1
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