Role of Digital Marketing in Success of an Organisation

Business research plan
Table of Contents

Chosen Topic: Role of digital marketing in success of an organisation. A case study on Amazon1
Introduction......................................................................................................................................1
Background for the selected research topic............................................................................1
Research Aims/Objectives......................................................................................................1
Rationale and reason for the selection of topic......................................................................2
Research questions.................................................................................................................2
Scope and limitation of current research................................................................................2
Literature Review.............................................................................................................................3
To review about the importance and challenges associated with digital marketing for an
organisation............................................................................................................................3
To determine the role of digital marketing in the success of Amazon company...................4
To evaluate various platforms of digital marketing that lead and ensures enhanced success for
Amazon company...................................................................................................................5
Research Methodology....................................................................................................................6
Sampling..........................................................................................................................................9
Accessibility.....................................................................................................................................9
Ethical Issues...................................................................................................................................9
Significance......................................................................................................................................9
Deliverables...................................................................................................................................10
Required Resources.......................................................................................................................10
Implementation Time Table...........................................................................................................10
Evaluation of the Individual Research Plan...................................................................................11
REFERENCES..............................................................................................................................13

Chosen Topic: Role of digital marketing in success of an organisation. A case
study on Amazon
Introduction
Digital marketing basically comprises of use of digital technology and online form platforms
like computers, mobiles, laptop in order to have more effective promotion and advertisement of
the product and services of an organisation (Cole, DeNardin and Clow, 2017). The current
research plan is based on Role of digital marketing in success of an organisation which
comprises of setting out roper aim and objectives to ensure proper analysis of set topic. Further, a
detailed literature review and discussion about the research methodology also forms a part of
current business research plan along with set time table in form of Gantt Chart.
Background for the selected research topic
Use and implication of digital technique has seemed vital and important for all orgnisation
thus, the current investigation is based in the conception of digital marketing which comprises of
its main needs and importance. The chosen orgnisation for currents study is Amazon Company
which is American multinational technology company based on e-commerce to evaluate and
understand the role of digital marketing in success of an organisation. Further, evaluation of
platforms of digital marketing is also provided through selection of current research topic to
ensures and lead better success for a firm.
Research Aims/Objectives
Aim of current investigation
The main aim associated with leading out current investigation is, “To have better
understanding about digital marketing along with its role in leading better success for an
organisation”. A research work on Amazon.
Research Objectives
 To review about the importance and challenges associated with digital marketing for an
organisation. .
 To determine the role of digital marketing in the success of Amazon company.
 To evaluate various platforms of digital marketing that lead and ensures enhanced success
for Amazon company.
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