Business Research: Process, Methods, and Applications

Business research 1
Business research
Name
Student ID
Institutional Affiliation

Business research 2
The effectiveness of the Learning Experience
Week Topics scheduled Reflection
1
The nature, process and strategy of
business research
I learned that business research serves various
purposes aimed at improving the business
environment. Businesses which are established
use research strategies in the determination of
their success in new geographic regions,
selecting product marketing approaching or
assessing competitors (Qaisar & Khawaja,
2012 p.1325). To achieve this, businesses can
employ various methods of research.
2
Research design and planning the
research process
I learned how to plan for the research by
incorporating all requirements needed
throughout the research process.
3 Literature Review and Writing
Business Research
The study of literature review in writing
business research helped me understand that it
is a type of review article which is a scholarly
paper and includes the methodological and
theoretical contributions to a certain topic and

Business research 3
the substantive findings brought about by the
current knowledge.
4
Ethics and Legal Consideration in
Business Research
I learned that business research also
implements ethical and legal considerations
during the process of collecting data. For
example, it is ethical to request a formal
permission from authorities before undertaking
the process of interviewing and distributing
questionnaires to target groups.
5 The nature of qualitative research,
sampling and participant observation
I learned that participant observation is a
method of data collection mostly used in
qualitative research. The method is a highly
used methodology in various disciplines
including social psychology, human

Business research 4
geography, communication studies, sociology,
European ethnology, and cultural
anthropology.
6
Interviewing, Focus Groups and
Language in qualitative research
I learned how I could interact with target
audiences or focus groups and carry out
interviews in an ethical manner. Furthermore, I
learned how to segment customers according to
their needs. Through identification of the focus
groups I learned, it becomes easier to segment
a population on demographic areas, geographic
areas and behaviors (Angulo, Pergelova and
Rialp 2010 p.1).
7 Qualitative Data Analysis Learning about qualitative data analysis
assisted me in understanding that it is the range
of procedures and processes where the