Business Research Project Sample PDF

Research Aim: For this research study, “To analyse the impact of globalization on consumer behaviour in Marks & Spencer” will be supported aim to comes out with this valid conclusion. >> Get more study resources related to Business Research Project 

Business Research Project

Table of Contents
Chapter 1: INTRODUCTION..........................................................................................................3
Research aim:..............................................................................................................................3
Research objectives:....................................................................................................................3
Research question: .....................................................................................................................3
Reasons for choosing this research project:................................................................................3
Activities and timescales:............................................................................................................4
Chapter 2: LITERATURE REVIEW..............................................................................................1
Chapter 3: RESEARCH METHODOLOGY...................................................................................4
Chapter 4: DATA COLLECTION AND ANALYSIS....................................................................7
Chapter 5: CONCLUSION AND RECOMMENDATION...........................................................15
5.1 Conclusion...........................................................................................................................15
5.2 Recommendation.................................................................................................................16
Chapter 6: PERSONAL REFLECTIVE STATEMENT...............................................................16
6.1 Research methodology used in this project.........................................................................16
6.2 Alternative methods which can be used for this project.....................................................17
6.3 Identify the area of further research....................................................................................17
REFERENCES..............................................................................................................................19

Chapter 1: INTRODUCTION
Research aim:
For this research study, “To analyse the impact of globalization on consumer behaviour
in Marks & Spencer” will be supported aim to comes out with this valid conclusion.
Research objectives:
 To understand the concept of globalization and consumer behaviour.
 To determine the factors affecting consumer behaviour.
 To collect, analyse and present data relating to the influence of globalization on consumer
behaviour in Marks and Spencer.
 To recommend the ways to improve consumer behaviour within Marks & Spencer.
Research question:
 What is the concept of globalization and consumer behaviour?
 What are the factors affecting consumer behaviour?
 What is the influence of globalization on consumer behaviour?
 What can be the various ways to improve consumer behaviour within Marks & Spencer?
Reasons for choosing this research project:
The main reason behind selection of this project is to gain information regarding
globalization and its impact on consumer behaviour in Marks & Spencer. This investigation will
help researcher in determining various factors that influence consumer behaviour and the ways to
improve consumer behaviour within firm (Michie, 2017). The topic is important for firm also as
it helps in knowing consumers as individuals and the way they behave while purchasing goods
and services. It helps marketers to understand the manner in which customers behave and
enables them to position their product to targeted individuals or particular group of people. By
this research, the investigator would be able to improve knowledge about globalization and the
impact it has upon consumer behaviour. Apart from this, the research can be helpful and utilized
further for academic purpose. It supports in improving the learning and knowledge of students by
administer real example of the Marks & Spencer.

Activities and timescales:
Gantt Chart: It involves the pictorial representation of number of activities that will be
conducted or performed passim the investigation in addition with time that will be taken by them
for finishing the project. It aids in leading the pathway over which investigator can perform the
research in timely and structured manner (McMahon and et. al., 2014). In project working, such
chart under which series of the horizontal lines show amount of the work done in certain time
period to amount planned for those time period. It is graphical tool that shows tasks or activities
performed against the time. The main reason behind use this tool through Marks & Spencer is
that it helps in divide the task or activities on the basis of set time period.

WBS: WNS stands for the work breakdown structure. work breakdown structure (WBS)
is the kind of deliverable based breakdown of the project which is a part of small components. It
is kind of key project deliverable that is a part of work team which is divided into the
manageable sections (Mak and et. al., 2012). The project manager of the Marks & Spencer
organisation uses WBS for intention of simplifying project execution. Using this, project
manager has divided whole project into the manageable sections, employees can work in an easy
manner.

Chapter 2: LITERATURE REVIEW
1. The concept of globalization and consumer behaviour
According to Sammy Collins 2019, Globalisation has encouraged the free flow of goods,
manpower and services between the different territories due to ease in communication and
transportation facility. This has accelerated the pace of world economy through which they can
outsourcing and maintain the coordination by adequate interaction of the business. Due to easy
diversification and open market has provided the opportunity to multiple bushinesses where they
can function and participate in the global market effectively (Globalization, 2019). One of the
foremost reasons of the huge employment opportunity for both skilled and unskilled worker is
globalisation that has resultant in establishing win win situation by undergoing efficient trading
within different countries. The factors that lead to globalisation has effectively enhanced the
living standard of people by getting better jobs and reduce the issue to economic inequality.
Earlier the worker of the developing courtesies used to get exploited but to retain their interest
the local authority and government has made the adequate law that can safeguard the interest of
worker. Moreover, tax avoidance is one of the most common problems which is faced by
different countries so the vigorous growth and awareness amongst the stakeholders has helped to
overcome the loopholes and develop the entire process successfully (Lee and Mazodier, 2015)
There are various consequences of the globalisation that have benefited the country such as
increase in FDI or Foreign Direct Investment that has improve the technology and different
intellectual capital for the sustainable development of business.
As per Smriti Chand 2018, Consumer behaviour refer to the study of an individual that
starts from entering the market and making the buying decision which lasts till the purchase of
the final product. This help the marketer to determine the particular product as well as services
which can compel the company to make significant business strategy. There are various
advantage associated with the consumer behaviour like it help the firm to analyse the likes and
dislikes of the potential customer by making the strategic marketing decision (Kemp and et. al.,
2012). In terms of legislation point of view by understanding the behaviour of customer the
company can take the protective measures against exploiting the interest of consumer. Such as
all the mandatory information like expiry and manufacturing data need to be properly labelled in
the packaging of the product.
2. Determine the factors affecting consumer behaviour
1

As per the opinion of S. Jaideep, consumer behaviour directly influences the purchasing
pattern due to which they react and respond in the significant manner. There are basically
different factors like Cultural, Personal, Social and Psychological factors that has affected and
shape the behaviour of consumer in more effective manner.
Cultural factor: It refer to the belief, attitude and value of the consumer that have
powerful impact on the way one leads their life. Culture has the tremendous impact on the
preferences and need of the customer (Jahankhani, 2012). So the large multinational company
before diversifying in any region need to analyse the choices and preferences of the people so
that they can easily make the place in the competitive market and gain the loyalty of their target
market.
Social factor: It basically include the family members or reference group that has huge
impact on one's life while making any decision. The marketer need to systematically analyse the
social factors in order to cover the need of their target market effectively. Thus, company need to
appeal the interest of segmented market in such a pattern they gain the dominance in the market.
Along with that in case of dissonance the firm need to establish an effective way to minimise the
dissatisfaction in order to reduce the negative effect associated with word of mouth publicity.
Personal factor: These factors involve the age, occupation, personality as well as
lifestyle of the buyer that affect buying decision. In dynamic industries like fashion, retail and
personal care high preference is given to the opinion and preferences of customer. Advertisement
plays a foremost role to influence the behaviour of consumer and convert the potential customer
into the loyal ones.
Psychological factor: These factors gets influenced by the perception, motivation,
learning, attitude as well as belief of an individual that act as a psychological factor and affect
the functioning the buying decision making pattern. For the effective functioning of business
human psychology acts as a crucial role that help to design the particular product based on the
likes as well as dislikes of the consumer (Hingley and et. al., 2013). Hence, the marketer needs to
perceive the behaviour of the consumer and can influence their interest by drafting the appealing
advertisement and motivate the customer through innovative idea or by offering huge discount
offers.
2

Therefore, these are the factors on the basis of which firm can study their target market
and mould the behaviours towards company by offering them the particular product that satisfy
their need effectively.
3. Influence of globalization on consumer behaviour
According to Thomas Mtcalf, (2018), Globalisation refers to the free market system that
has minimised the trade barrier and created a global economy where everyone can interact and
trade with each other effectively. It has lead to the emergence of innovation and latest technology
to identify the new ways of doing business and improve the distribution process across the
national boundaries. Thus, due to this the firms have become more customer centric where they
can build the foundation via social networking sites and concentrate on the platform of
interactive marketing (How Does Globalization Affect Customers, 2019). The main significance
of the globalisation for local resident is that it has provided wider purchasing options, promoted
wide range of the products as well as focused to enhance the quality of product. Along with that
the existence of internet has offered enormous advantage where different businesses as well as
consumer interact on the virtual environment and conduct the business dealings effectively.
Thus, it depict that globalisation has positively influenced the consumer behaviour by
encouraging the industries to generate and cater the existing and upcoming demand of the
customer effectively (Gopinath, 2014). Contrary, consumer behaviour usually gets influenced by
the external environment which changes on the continuous basis. So due to integration of the
different economies and positive impact of globalisation has drastically assisted the company to
make absolute marketing strategy that can lead to the desirable outcomes.
Apart from this, there are certain drawback of globalisation like it has enhanced the
competition level that although helps in creation of good and unique product but on the same
time affect the functioning of small anal medium size company that starve to gain the potential
market. Therefore, to overcome this situation various local authorities take the initiative to
promote the small and medium size company by making favourable rules and regulation.
4. Ways to improve consumer behaviour
According to Ashita Aggarwal, (2017), Within retail sector online sales has taken the
abundant position that has encouraged the growth of e-commerce and enhanced the turnover of
company. In the modern era where both male and female work outside so they prefer buying
grocery items through the digital platform (How Consumers Buy, 2018). So to expand globally
3

companies significantly make the innovative strategy due to which they encourages the online
experience of an individual by engaging and persuading them to be repetitive purchaser. Hence,
the retail sector has basically shifted in different ways that is defined bellow:
Switching from a shop to the showroom: Today retail sector offer the wide range of
goods and services under one roof that has help red the customer to get best dealings and conduct
bulk buying. Along with that the retail companies has made the online catalogue where they
display the product along with its prices (Fernqvist and Ekelund, 2014). This has made the task
more easier as just by sitting at the respective places and by just single click consumer can
purchase the product and get the products delivered.
Switching from mass selling to the personalised experience of an individual: With the
changing preferences of customer retail sector is growing with an effective pace. Like, mostly
women in comparison to the men prefer shopping as they consider it is an enjoyable activity in
comparison to the male. So there are both online shopping experience as well as brick and mortar
outlet which one can opt as per their preferences. Along with that for the convenience of
customer there are certain options like return or exchange policy which are available for the
customer so that they explore the items and shop effectively. Therefore, as the lifestyle of
customer are changing in the similar manner the retail business too changes so that the customer
and make the suitable decision and gain long term competitive advantage.
Chapter 3: RESEARCH METHODOLOGY
Research methodology is characterised to theoretical analysis of appropriate methods,
principle or techniques so to accumulate required information in relevance to specific topic as
well as field of study. It comprises numerous tools that researcher uses in research process for
collecting, assembling addition to evaluating data. In addition, its crucial to gather information
about techniques or tools as they makes the research study more authentic together with relevant.
Main reasons together with proper justifications regarding data sources, research strategy,
research instruments, research reliability, data collection with presentation techniques, research
designs are clearly defined (Ferguson and et. al., 2017). In context to this, research onion fits
effective to identify suitable research approaches. Such framework comprises distinct layers
which are elaborated under beneath:
Research philosophy: It is considered as belief about the aspects through which data or
information about particular phenomenon has to be concentrated, analysed addition to used. In
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general, there are two research philosophies including positivism and interpretativism. As per the
topic, suitable philosophy is interpretivism that will assist researcher to evaluate information in
systematically as well as effectively. In contrary, positivism philosophy does not suits
appropriate to carry out activities of research in systematic in addition to effective manner.
Research approach: It is termed as procedure or plan which involves series of steps
associated with broad assumptions to data collection methods along with analysis and
interpretation. Best research approaches are said to inductive, abduction and inductive research
approaches that researcher goes with to gather in-depth as well as quality data for the study (Esty
and et. al., 2017). Suitable approach for the topic is deductive approach in which true premises
are drawn that results in true conclusions.
Research choice: The concept helps in understanding the ways data will be used to
conduct research in effectual manner. Research types are of two types such as qualitative and
quantitative. In order to make the research more authentic together with reliable, investigators
goes with qualitative research choice as it focuses on identification of actual responses from the
chosen respondents.
Time Horizon: It is said to the time within which investigation is completed by the
researcher. It is one of essential research tool that fully supports researcher from starting till
ending period to analyse all the aspects of research activity (Devadas and et. al., 2013). The time
horizon within which the research will be completed is 24 weeks. For this, Gantt chart is used to
represent the time horizon that assists research worker while completing activities within set
duration.
Research design: It is characterised as framework of techniques along with methods
opted by investigator for combining research components in logical and reasonable manner in
order to handle the problems efficiently. It usually describes the ways or plans for conducting
research with particular methodology. It is considered as essential together with master plan
involving certain procedures that are applied for gathering, organising and reviewing data needed
by decision maker. Research design includes exploratory, experimental together with descriptive
types. These all plays essential role in research activities but out of all, descriptive research type
is generally suitable due to its effectiveness to describe portray of events, person and
circumstances under research study (Chun, 2013). The research design is based on theory that is
5

created to collect, examine and presenting the data that is collected. Further, such research design
allows accurate together with in-depth evaluation of numerous variables and elements.
Sources of data: Data collection sources are named to distinct ways through which
important information are gathered by researcher for completion of study. In this, investigator
relies on primary data sources together with secondary data sources to reach towards objective
findings. In context to primary data, it involves data which is collected by researcher first time as
per the area of interest (Bonaiuto and et. al., 2012). It is collected through using questionnaires
together with observations. In addition, secondary data includes information that is already
collected by someone else. Accumulation of secondary information is done through and using
personal records and analysing documents recorded through unpublished or published documents
as well as going through subject related literature. These all are main data collection sources used
for in depth data collection concerned with study.
Data collection techniques: Data collection involves procedures for gathering addition to
measuring information about interested variables in systematic manner through research
questions, testing of hypothesis as well as evaluating outcomes. Various techniques to collect
information involves questionnaires, data analysis, using personal records and action research.
The suitable techniques used by researcher for collecting information about the topic is
questionnaire that will result in gathering reliable addition to valid information in relevance to
study.
Research sampling: In terms of research, sample is said to group of individuals, items as
well as objects that are selected from larger population in context to measurement. Researcher
should select appropriate sample who can represent entire population. In general, sampling
techniques are categorised into probability along with non probability sampling. Other methods
are random, systematic, judgemental as well as stratified sampling. In relevance with the
research, investigator will opt simple random sampling to gather primary information from
respondents. Simple random sampling is technique that provides equal chances to every
population to get selected as sample (Blumrodt and et. al., 2012). Researchers with this type of
technique, creates samples which highly represents all the population units. In addition, 50
employees that are adults are taken into consideration as respondents from Marks and Spencer.
Data presentation technique: The modes or techniques that shows appropriate, clear
together with accurate aspects are only selected to present collected information in attractive and
6

understanding manner. Numerous ways opted by researcher in order to present information about
the study are bar charts as well as pie charts.
Data analysis technique: To analyse the gathered information, various techniques to
analyse the data are inductive analysis, regression analysis addition to deductive analysis. From
all, the investigator will analyse the data through deductive analysis as it will significant for
analysing alternative explanation addition to understanding circumstances and knowing the
nature of hurdles in much better manner.
Research ethics: In primary research, research ethics is extensively applied for ensuring
relevancy of results. It encompasses confidentiality, anonymity addition to informed consents.
Considering informed consent, in this all the data are effectively communicated with respondents
that were used while primary research concerned with research objectives together with results.
On other hand, in anonymity, researcher does not provide any information to research
participants (Amin and Mahasan, 2014). In confidentiality, the research respondents having key
interest about research results and other aspects are only provided information. All the elements
are considered to complete the research in appropriate as well as better manner.
Research limitations: Few research limitations are limited time addition to cost for
completion of research. In the limited time period, the investigator had to distribute all the time
phases in each activity with economical monetary resources such that the workings are
effectively carried out. Resulting time for primary research limits achieving responses via
questionnaires together with observations. The limited time period has also resulted in failure of
respondents to return back filled questionnaire which leads on time extension in primary research
completion.
Research reliability addition to validity: in context to present research, reliability and
validity were usually dependent on instrument of research that was questionnaire that helped in
collecting proper information as well as exact data about the research topic.
Chapter 4: DATA COLLECTION AND ANALYSIS
Questionnaire
Name:
Age:
Contact no:
7

Q.1) Are you aware about concept of the globalisation and consumer behaviour?
a) Yes
b) No
Q.2) Do you think that globalisation has impact on consumer behaviour of Marks &
Spencer?
a) Agree
b) Disagree
Q.3) What are the resources which Marks & Spencer requires to globalise their
operations on a business level?
a) Financial resources
b) Human resources
c) Technologies
Q.4) What are positive impacts of globalisation in case of Marks & Spencer to attract
customer to buy products or services?
a) Access to variety of choices
b) Acquiring more customers
c) Rise in business profitability
Q.5) What are negative impact of globalisation on business operation & productivity of
the Marks & Spencer and ability to fulfil customer needs?
a) Fluctuation in operation due to limited scope
b) Downfall of suppliers trust
c) Cost of production & distribution
Q.6) How globalisation has slowdown capacity of consumers to take purchasing decision
in case of Marks & Spencer?
a) Offering against of customer choice
b) Rise in commodity price
c) Increased in number of rivalries
Q.7) What measures are available to build positive consumer awareness for products &
services of the Marks & Spencer?
a) Appealing marketing campaign
b) Price balance
8

c) Awareness to acquire people needs.
Q.8) What strategies can Marks & Spencer can take into consideration to create adaptive
response of consumer in the marketplace?
a) Building chain of suppliers
b) Offers as per current trends
c) Value for money
Q.9) Is there any major impact of globalisation in future for Marks & Spencer, while
creating positive customer awareness?
a) Yes
b) No
Q.10) Recommendation.................................................................................................................
Interpretation & analysis:
In this activity, interpretation of data collected from respondent will be presented with the
help of pie-chart and bar graph. Both analysis & interpretation of data are as follows:
Q.1) Are you aware about concept of the globalisation and consumer
behaviour?
Frequency
a) Yes 35
b) No 15
Interpretation: From the bar graph, its interpreted that, out of the total 50 respondents, 35
respondents are aware with concept of globalisation & consumer behaviour and rest 15 people
are completely unaware about such topics. The main reason is lack of supportive documents and
resources to gather information.
9

Q.2) Do you think that globalisation has impact on consumer behaviour
of Marks & Spencer?
Frequency
a) Agree 30
b) Disagree 20
Interpretation: From given bar graph, it is interpreted that out of the total 50 respondents,
30 people has agree and rest 20 are completely disagree with impact of the globalisation on long
term consumer behaviour on the Marks & Spencer. This is because of, recent occur of concept in
current business environment.
10
a) Yes b) No
0
5
10
15
20
25
30
35
40
35
15 Frequency
a) Agree b) Disagree
0
5
10
15
20
25
30
30
20
Frequency

Q.3) What are the resources which Marks & Spencer requires to
globalise their operations on a business level?
Frequency
a) Financial resources 16
b) Human resources 12
c) Technologies 22
Interpretation: From given pie chart, it is interpreted that out of the total 50 respondents,
16 respondents has shown their response of financial resources, 12 respondents has revealed on
human resources and rest 22 respondents has stated about technologies as main resources to led
globalisation of an operation of Marks & Spencer on the business level. The main reason is
finance as resources to bear expenses of globalisation & technology is to accumulate large size
of information for supporting globalisation.
Q.4) What are positive impacts of globalisation in case of Marks &
Spencer to attract customer to buy products or services?
Frequency
a) Access to variety of choices 20
b) Acquiring more customers 15
c) Rise in business profitability 15
11
16
12
22 a) Financial resources
b) Human resources
c) Technologies

Interpretation: From given bar graph, it is interpreted that, 20 out of 50 respondents has
stated access to variety of choices, 15 respondents has stated acquiring more customers and rest
15 respondents has stated about rise of the business profitability are positive impacts of the case
of globalisation for Marks & Spencer to attract prospective customer for purchasing of products
or services. Due to globalisation, customers are available with numbers of choices, M&S having
option for acquisition of more customer's along with growing wealth into the real market place.
Q.5) What are negative impact of globalisation on business operation &
productivity of the Marks & Spencer and ability to fulfil customer needs?
Frequency
a) Fluctuation in operation due to limited scope 20
b) Downfall of suppliers trust 18
c) Cost of production & distribution 12
Interpretation: From given bar graph, it is interpreted that, 20 out of total 50 people has
shown their response as fluctuation in an operation due to limited scope, another 18 respondents
has shown their response about downfall of suppliers trust and rest 12 respondents has shown
their response of cost of production & distribution are as negative impact of the globalisation on
12
20
15
15
a) Access to variety of
choices
b) Acquiring more
customers
c) Rise in business
profitability

business operation & productivity of a business operation. Due to globalisation, pressure is on
firm to expand with their available resources and techniques. Also, pressure is already built on
the suppliers which has led to rise in cost of production or distribution. This is a threat for M&S
to maintain business profitability & success over the market.
Q.6) How globalisation has slowdown capacity of consumers to take
purchasing decision in case of Marks & Spencer?
Frequency
a) Offering against of customer choice 21
b) Rise in commodity price 14
c) Increased in number of rivalries 15
13
0
4
8
12
16
20
Frequency

Interpretation: From given pie-chart, it is interpreted that, out of the total 50 respondents,
21 respondents has been stated about offerings against of customer choices, 14 respondents has
responds about rise in commodity price and rest of the 15 people has stated about an increased in
number of rivalries as the biggest reason for slowdown capacity of consumer to led purchase
decision in most supportive manner. Due to the globalisation, competitor of the M&S are facing
stiff due to limited offerings, rise in price of commodity due to high cost suppliers and units for
outsourcing of the materials.
Q.7) What measures are available to build positive consumer awareness
for products & services of the Marks & Spencer?
Frequency
a) Appealing marketing campaign 18
b) Price balance 19
c) Awareness to acquire people needs. 13
14
21
14
15
a) Offering against of
customer choice
b) Rise in commodity
price
c) Increased in number
of rivalries

Interpretation: From given pie-chart, it is interpreted that, out of the total 50 respondents,
18 respondents are stated about appealing marketing campaign, 19 respondents has stated price
balance and rest 13 respondents has stated about awareness to acquire people needs as measures
that are essential to build positive consumer awareness for products or services of the M&S. This
is because strong marketing campaign is mainly having potential to built effective awareness for
the respondents and helpful to built strong brand equity.
Q.8) What strategies can Marks & Spencer can take into consideration to
create adaptive response of consumer in the marketplace?
Frequency
a) Building chain of suppliers 14
b) Offers as per current trends 20
c) Value for money 16
15
18
19
13
a) Appealing marketing
campaign
b) Price balance
c) Awareness to acquire
people needs.

Interpretation: From given pie-chart, it is interpreted that, out of the total 50 respondents,
14 respondents has suggested building chain of suppliers, 20 respondent has shown response to
offers as per current trends and rest 16 respondents has shown their response as value for money
are as strategies for Marks & Spencer to consideration to develops adaptive response of buyer
within the marketplace.
Chapter 5: CONCLUSION AND RECOMMENDATION
5.1 Conclusion
From the above discussion it has been concluded that research of this project based on
globalization which is very important factors. It is a wide concept which required enough
research for in to analyse the facts. Globalization also beneficial for the expansion of their
business operations in the international market. This research help Marks & Spencer to analyse
various opportunities as well as threads which can affect production as well as profitability.
Literature review of globalization will helps the organization as well as readers to identify the
factors which helps in developing valuable findings which provide benefits at the time of
decision making process. This research based on primary or secondary research where primary
include the survey method with the help of some sample size. Secondary source include articles,
journals, books, literature review of another researcher etc. Along with this, this project report
use various methodology which support in reflecting better results and provide in depth analysis
which required for accurate results.
This report based on the qualitative research where they follow theoretical framework
which helps in providing detail analysis and information. It help the reader or organization to
16
14
20
16
a) Building chain of
suppliers
b) Offers as per
current trends
c) Value for money

formulate their strategy accordingly. There is interpretivism research philosophy that used in
collecting information which is valid or accurate and it also provide accurate results. Collected
data based in specific research such as questionnaires which comes under primary research. This
method used to collect information in effective manner but it is time taken as well as costly
method to collect information. With the help of random data sampling it helps in selecting
respondent and collect information and conclude the results which helps in final decision making
process. Primary as well as secondary research on globalization will provide all the factors which
can positively or negatively impact the organization and how it helps in expanding business in
the international market.
5.2 Recommendation
This research based on globalization which is the key factor of success and provide huge
growth in the international market. From the above report, it has been concluded that
globalization of organization is the best way of integration as well as interaction of domestic
products with international customers. It also helps in interacting different business due to
effective communication mode and it possible because of globalization of industries. In context
of Marks & Spencer, they have to hire skilled or qualified people which can successfully achieve
business goals & objectives. Culture awareness also very important because it make individual to
perform accordingly. Every country have different types of customer who are different from
others on the basis of their culture, value etc. So They need to develop their strategy accordingly
and ensure that these roles & responsibility will be fulfilled by employees. Marks & Spencer also
need to analyse working environment, communication. Market trends, employees expectation,
needs & desire of customers.
Chapter 6: PERSONAL REFLECTIVE STATEMENT
6.1 Research methodology used in this project
This research based on globalization which helps in providing success with the help of
various factors which impact in positive manner. It is also useful in analysing data which provide
accurate or valid information. Research helps in collecting data and further it will be analysed for
the effective outcomes. In order to collect high quality information, I used primary as well as
secondary research methodology to collect data. Questionnaire used under primary research and
literature review as a part of secondary method. Along with this, qualitative method used in order
17

to identify accurate outputs. It helps in providing deep information for the specific area and it
further helps making effective decision for future growth in the international market. Inductive
research also used because it helps in providing information with facts & figures. I used survey
method as primary research where questions asked to the employees and gather information in
effective manner. To total 10 question asked with customer and analyses their behavior in
context of product or services of the company. This investigation helps in improving their
knowledge and provide them opportunity which helps in globalizing their business and get
success. Along with this, survey method helps in understating customer's desires & preference.
6.2 Alternative methods which can be used for this project
There are other methods also available which used in research methodology in order to
collect information and further it is used for effective analyses. Current research based on
globalization and how it will impact the organization and its growth factors. Management
investigation include proper guidelines which increase knowledge, provide valuable learning and
develop skills & other competencies. Questionnaires method helps the organization to collect
information which is more accurate in comparison to the books, journals or literature review.
These methods helps in completing this research and provide effective findings for the
formulation of strategies to get achieve their all desired goals & objectives. In addition, interview
process is also one of the effective method to gather information and represent in understanding
form which can analyse and develop strategy for future. Along with this, it can be included
different questions and interviewer can easily observe the behaviour of individual. It is not time
talking process but it required lots of efforts which is costly.
6.3 Identify the area of further research
Another area of this is that, questions can be asked to interval members because they are
the part of the company so they have good idea about company. Strength & weakness of
business operations. Internal relation also impact the actions of organization which impact the
growth. If employer or employee relation not good, conflict between workers etc. these things
affect the performance of individual member and this factor become barrier for the company and
their future growth. Along with this, they need to analyse their competitors actions which also
helps in providing valuable information which further beneficial at the time of formulating
strategy. If company wanted to expand then they have to analyse their competitor's strategy and
their actions in international market which provide them success.
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REFERENCES
Books & Journals
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boycotts. Journal of Islamic Marketing, 3(2), pp.155-174.
Al-Qudah, O. M. A. and Ahmad, K., 2013. A review of cultural values impact on consumers’
intention in the context of online shopping. Research Journal of Applied Sciences,
Engineering and Technology, 6(23), pp.4438-4444.
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How Does Globalization Affect Customers, 2019. [Online]. Available through:
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