Impact of Globalization on Fashion Retail Industry

The assignment delves into the concept of globalization and its effects on the fashion retail industry. It discusses how globalization has influenced the operations of multinational organizations, such as Zara, and impacted the fast-fashion industry. The questionnaire provides an opportunity for students to collect data and explore different perspectives on the topic, including the impact of globalization on distribution, production, marketing channels, brand recognition, market reach, technological development, target customers, competitive advantage, changing regulations, competition, shortage of skilled workers, knowledge about regulations, hiring skilled staff, conducting market research, and competitive benefits. The assignment aims to provide a comprehensive understanding of the effects of globalization on the fashion retail industry.

Business Research
Project

Table of Contents
CHAPTER 2: LITERATURE REVIEW.........................................................................................1
2.1 Introduction...........................................................................................................................1
2.2 Literature Review..................................................................................................................1
CHAPTER 3: METHODOLOGY...................................................................................................5
3.1 Research Approach...............................................................................................................5
3.2 Methodologies.......................................................................................................................5
CHAPTER 4: DATA COLLECTION AND ANALYSIS .............................................................7
4.1 Data Collection......................................................................................................................7
4.2 Data analysis, presentation and discussion...........................................................................7
CHAPTER 5: CONCLUSIONS AND RECOMMENDATIONS ................................................20
5.1 Conclusion...........................................................................................................................20
5.2 Recommendations...............................................................................................................20
CHAPTER 6: PERSONAL REFLECTIVE STATEMENT..........................................................21
6.1 Reflect on the research methods used in project.................................................................21
6.2 Consider research methods that could have been used.......................................................21
6.3 Areas for further research (or consideration)......................................................................21
REFERENCES..............................................................................................................................22
APPENDICES...............................................................................................................................23

CHAPTER 2: LITERATURE REVIEW
2.1 Introduction
Literature review refers to comprehensive summary of the previous investigation on
specific research topic. It is scholarly paper that consists current knowledge consisting the
methodological contribution and findings related to specific research area. The different sources
of collecting secondary information are books, journals, articles etc.
2.2 Literature Review
Positive economic, cultural and ethical benefits of globalisation
On the basis of opinion of BEVERLY BIRD AND CAROL KOPP (2019) it has been
stated that Globalisation is based on expansion of the trading activities of any organisation across
the boundaries of the nation. In the last decades, it has become the considering point in any
business. It leads to have vital impacts in the activities of everything such as environment,
information, technology, knowledge, society, culture, economy, ethics and many more. All the
entities responds accordingly. A globalized business responds to all the situations by properly
understanding the economic, cultural and ethical circumstances and results in a positive as well
as negative manner. The positive economic benefits of globalisation includes spreading of the
innovative usage of available technologies and adoption of new technologies from different
countries foe making the economy more productive. It helped firms to enhance intensity of
research and development for competing with the rivals and generating more outputs. Such
concept benefited developing economies by reducing inflation rates and providing consumers
affordable products for increasing standard of livings and increasing their real wage incomes. It
created various employment opportunities through the procedures involved in imports as well as
exports. The cultural benefits of globalisation includes the diversification of organisational
operations to understanding different cultures of different countries.
Globalisation benefited between interconnection of the cultures for the purpose of
accelerating the contacts by performing trading tasks. Culture mixing are the enrichment of
human spirits as well as source of innovation which leads to increase more prosperity. It helps
evaluating and shaping the identity for influencing behaviours. Such concept benefits by
understanding, recognising and respecting the cultures of various nations. Ethics are used for
defining what is correct and what is incorrect. It helps in examining the ethical principles to be
1

followed by conducting trade activities with another countries. It benefits by inculcating the
values within business for the purpose of performing the tasks of a firm responsibly. It improves
the management credibility for bringing leaderships and organisational members together. It acts
for the enterprises to remain in competition and earn more results by sustaining the financial as
well as economic perspectives. Various ethical code of conducts are governed to benefit the
countries.
Effect of globalisation in the fast fashion brands industry
On the basis of opinion of Fredrik Erixon (2019), it has been stated that Globalisation has
became so popular in the last decades as its effects are experienced in almost all industries and
sectors. In relation to fast fashion brand industry, there are several brands such as H&M, Zara,
Gucci, Louis Vuitton and many more who are focusing of tapping to new market for the purpose
of expansion of the business. As the economy is changing and growing, the brands are also
looking for diversification. There are several companies who merges with another companies at
different countries to produce the products at lower cost and satisfy the demand of targetted
market group. For example, Zara SA is a globalized retailer from Galicia who is popular for
providing fast fashion clothes for all age groups of men and women. It adopted the expansion
strategy for establishing its stores worldwide to satisfy the needs of its targetted segment. The
managers of such company are focusing on market potentiality, purchasing power with no
political risks for their growth. With the helps of globalisation, the brand is successful in
operating its stores in multiple countries. Such concept is helpful in informing and updating
people about the recent trends in the respective industry through the usage of promotional
techniques. Thus, to gather the information about the cultural assimilation in different countries
is the effect of globalisation in fashion brand industry.
Secondary and primary data in regard to the positives effects of globalisation on Zara
Primary data is the data which is collected for the first time by the researcher for their
own purposes. Such information collected is original, up to the mark and relevant to the topic.
Some of the methods includes surveys, interviews, questionnaires. With the use of questionnaire,
the primary data to analyse the positive effects of globalisation on Zara SA is collected. Further
it has been examined that the globalisation benefited the respective brand in many ways. It
benefits to access to new market, integration with multiple supple chains, speedily performing
complex tasks. The globalisation helped the brand to adopt the artificial intelligence machines to
2

perform the complex and daily routines tasks for eliminating errors. It further helped the
organisation to make its business management easier and efficient by adoption of technologies,
communication channels, transportation and trade regulations.
As per opinion of Alison Wolf (2016),Secondary data is the data which is already
collected by other researcher. These are the cost effective data but lacks accuracy. Such data is
helpful in understanding the problems in better manner and makes primary data more specific.
With the usage of such data, gaps as well as deficiencies are understood for collection of
additional information. Sources of secondary data are websites, books, Journals and many more.
With the use of the websites, secondary data for analysing the positive effects of globalisation on
Zara SA is collected. In addition, it has been examined that globalisation helped the brand to
understand the consumer perceptions as well as informing consumers about the latest fashion
products. Globalisation helped the brand to integrate with the diversified cultures across the
boundaries of nation. It has been examined that the brand is successful in changing its practices
as per the legislations governed by the country in which it is performing its operations. With the
help of globalisation, it has became the world famous brand al over the world.
Effect of globalisation at Zara SA and the boarder fast fashion brand industry
The time from when the globalisation procedure has started, various changes has been
analysed in the fast fashion clothing industry. The effects of globalisation leads to develop the
communication plans and supply chain management at Zara SA effectively.
According to opinion of Kelsey White (2019), it has been stated that brand is successful
in performing its operations across the nations full full potentiality by considering the
legislations of different nations. The effect leads to understand the perception of market as well
as consumers towards the organisational products or services. It evolved due to the industrial
revolution. It helps the entity to grow continually and improve its working. It created enormous
opportunities as well as usage of new and up to date technologies. The fashion brand industry is
successful in building good relationships with distinct other industries around them. The Zara SA
is successful in opening its stores in the developing countries. The managers of the Zara Sa and
other organisations in fast fashion brand industry are now able to understand the need, demands
of their customers and keep the updated about the products by providing information through
promotional methods. By looking at the latest trends it has been examined that the brands are
focusing on providing quality clothing at reasonable prices to attract and retain the customers for
3

longer period of time. The brands changed the customers standard of living. Thus, the
globalisation played important role in developing a market and provided free trade opportunities
to Zara Sa as well as other fast fashion brands to promote their business across the boundaries of
their own country and developing the economy of various developing nations.
4

CHAPTER 3: METHODOLOGY
It is defined as theoretical as well as systematic analysis of methods which are applied to
specific area of study. It is comprise theoretical analysis of body of methods and principles those
related with knowledge branch (Bresler and Stake, 2017). It is system of method that is mainly
used in specific area of study.
3.1 Research Approach
Research approach is explained as procedure that consist stages of broad assumptions to
the methods of data collection, analysis and interpretation. It is based on nature of investigation
that problems being to be addresses. Under this, overall decisions consists approached which
should be used to study of specific topic (Gass and Mackey, 2013). There are two different kind
of research approaches mention below:
Inductive research approach- It is related with observations as well as theories which
are concerned with completion of research process. It includes search pattern from development
and observation of explanations (Gioia, Corley and Hamilton, 2013). In context to this, inductive
approach does not imply the theories at the time of developing objectives and research questions.
Deductive research approach- It is concerned with developing the hypothesis which
depend on existing theory and then designing investigation strategy in order to test hypothesis. It
is defined through means of hypothesis that can be derived from prepositions of theory. This
approach is concerned with deducting the conclusion from propositions (Humphries, 2017).
This present research is based on the inductive research approach because it is related
with the qualitative research methods and also provide the proper explanations about specific
research area.
3.2 Methodologies
a) Sampling
Sampling refers to procedure that is mainly used on the statistical analysis under which
the identified number of the observations are from from population. It is mainly used to sample
from large number of population that based of kind of analysis performed (Kitchin and Tate,
2013). It is important that sample the should be the representation of whole population. Under
this, researcher uses random data sampling method to select the respondents because this method
5

is not biased and also provide the equal chance to all selected respondents. Through using this
method, investigator select 30 respondents.
An investigator use primary and secondary method to collect the data related to specific
research area. In order to collect data from respondents, researcher use primary method of
collecting data by developing questionnaire ( Kumar, 2019).
b) Data analysis
Data analysis is explained as procedure of applying the statistical and logical techniques
in context to discuss and evaluate data collection. It is procedure of cleansing, modeling,
transforming and also inspecting the data with an objective of findings the useful information
and then supporting the decision making. In this, data is gathered from the various sources is
collected, reviewed and also analysis to form of valid conclusion (Mackey and Gass, 2015). In
context to analyse the data, non- statistical method used with the thematic analysis.
c) Cost, access and ethical considerations
Ethics is related to the norms, principles and values which need to be consider during any
work. Under this, ethical behaviour is critical for the collaborative work because it helps in
encourage environment of trust, mutual respect and also accountability between investigators. In
context to this, it is necessary to considering the problems which are concerned with data
sharing, confidentiality, authorship etc. It is essential that personal information of respondents
should be confidential and not to be disclosed (McCusker and Gunaydin, 2015). On the other
hand, researcher should have the proper amount of money for performing all activities of
research in an appropriate manner. There is a need to investigator to use relevant and accurate
sources to collect data and information related to specific research area.
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CHAPTER 4: DATA COLLECTION AND ANALYSIS
4.1 Data Collection
Data collection refers to process that is mainly used to collecting as well as measuring the
information on variables of interest in an appropriate manner (Taylor, Bogdan and DeVault,
2015). It is necessary for researcher to use the relevant sources for collecting the data in an
efficient manner. Under this, primary method of data collection has been used because it
provides the fresh data and information. The researcher select different respondents and give
them questionnaire to know about their opinion and view points regarding specific research area.
4.2 Data analysis, presentation and discussion
The data analysis refers to process of compiling, modelling and extracting the raw data
for the purpose to obtain constructive information that can applied to developing better
consumers and also support the decisions of business (Tuohy and et. al., 2013). In order to
present the collected data or information researcher use thematic analysis.
Data Sheet
Q1) Are you have knowledge about the concept of globalisation? Frequency
Yes 26
No 4
Q2) On the basis of your opinion, does globalisation plays a
necessary role in developing the fashion retail industry?
Frequency
Yes 24
No 6
Q3) In what manner, globalisation impact on the operations of
organisations at multinational level?
Frequency
Positive 22
Negative 8
Q4) What is the impact of globalisation on fast fashion industry? Frequency
Easy in business expansion 10
7

Wide market reach 12
Rise in technology 8
Q5) Does globalisation develop positive economic, cultural and
ethical impact on fast fashion industry?
Frequency
Agree 20
Disagree 10
Q6) What is requirement to Zara to conduct its business
operations at the global scale?
Frequency
Brand recognition 8
Reach at larger market 13
Gain competitive advantage 9
Q7) What advantages Zara can get by expanding its business at
international level?
Frequency
Technological development 9
Target more customers 13
Enhance productivity 8
Q8) What are the different issues faced through Zara while
conducting its business operations at global level?
Frequency
Changing regulations 16
Competition 10
Shortage of skilled workers 4
Q9) What are various ways by which Zara can overcome from
the arisen challenges?
Frequency
Knowledge about regulations 20
Hire skilled staff 6
Conduct market research 4
8

Q10) What are the different ways through which fashion retail
industry can be impacted?
Frequency
Distribution 12
Production 8
Marketing channels 9
THEME 1: knowledge about the concept of globalisation
Q1) Are you have knowledge about the
concept of globalisation?
Frequency
Yes 26
No 4
Interpretation: From the above mention analysis, it has been stated that globalisation is a wide
range of concept and organisations globalise its business to target new market, gain competitive
benefits etc. There are 26 respondents and they are aware about the globalisation concept and
9
Yes No
0
5
10
15
20
25
30 26
4
Column B

they also know the benefits. On the other hand, there are 4 respondents which are not agree with
this given statement.
THEME 2: Globalisation plays a necessary role in developing the fashion retail industry
Q2) On the basis of your opinion, does
globalisation plays a necessary role in
developing the fashion retail industry?
Frequency
Yes 24
No 6
Interpretation: There are 24 respondents and they said that globalisation is helpful for business
to expansion. With the help of using globalisation, fashion retail industry can target the new
market. There are 6 other respondents which are not agree with this and said that this industry
can adopt some other methods or strategies for enhancing growth of the fashion industry.
THEME 3: Globalisation impact on the operations of organisations
Q3) In what manner, globalisation impact
on the operations of organisations at
Frequency
10
Yes No
0
5
10
15
20
25
24
6
Column B

multinational level?
Positive 22
Negative 8
Interpretation: From the opinion of 22 respondents that globalisation is helpful in develop the
positive impact on business for conducting the business at global level. If firm will expand its
business then it will helpful for it to gain some benefits. There are 8 respondents and according
to them globalisation develops negative impact on operations of company due to some
disadvantages.
THEME 4: Impact of globalisation on fast fashion industry
Q4) What is the impact of globalisation on
fast fashion industry?
Frequency
Easy in business expansion 10
Wide market reach 12
Rise in technology 8
11
Positive Negative
0
5
10
15
20
25 22
8
Column B

Interpretation: The globalisation develop its impact on fashion sector from the different ways.
There are 10 respondents and according to them, through globalisation, firm can expand its
business at the global level and it is helpful in develop positive impact. There are 12 respondents
and they said that company can reach at the wider market by expanding its business. According
to opinion of 8 respondents, the main impact of globalisation on the fashion industry is to rise in
technology in a better manner.
THEME 5: Globalisation develop positive economic, cultural and ethical impact on fast
fashion industry
Q5) Does globalisation develop positive
economic, cultural and ethical impact on
fast fashion industry?
Frequency
Agree 20
Disagree 10
12
Easy in business expansion
Wide market reach
Rise in technology
0
2
4
6
8
10
12
10
12
8
Column B

Interpretation: Globalisation is having the better impact on business as well as economies.
From the above mention analysis, there are 20 respondents and they said that globalisation
develops positive economic, cultural and ethical impact on fast fashion industry. On the other
hand 10 respondents said that if company will be aware about the culture and ethical values of
other country then positive impact will be developed.
THEME 6: Ways through which fashion retail industry can be impacted
Q6) What are the different ways through
which fashion retail industry can be
impacted?
Frequency
Distribution 12
Production 8
Marketing channels 9
13
Agree Disagree
0
2
4
6
8
10
12
14
16
18
20
20
10
Column B

Interpretation: As per opinion of 12 respondents that distribution is a better way by which the
fashion sector can be affected. If it will not have proper channel of distribution then
organisations in this industry can not able to provide its services to customers. There are 8
respondents which said that production is affected the retail industry more. 9 respondents said
that firm should have the proper marketing channels to connect with the people otherwise it will
impact negatively.
THEME 7: Requirement to Zara to conduct its business operations
Q7) What is requirement to Zara to conduct
its business operations at the global scale?
Frequency
Brand recognition 8
Reach at larger market 13
Gain competitive advantage 9
14
Distribution Production Marketing channels
0
2
4
6
8
10
12
12
8
9
Column B

Interpretation: On the basis of opinion of 8 respondents that the main reason of Zara company6
behind conducting its business at global level is brand recognition. Through globalisation, it can
expand its business and large number of people will be aware about its business. On the other
hand, there are 13 respondents which said that company can reach at the large market by using
the globalisation. 9 respondents said that if firm will make its business globalise then in this case,
it can target large number of people, enhance brand image and these will helpful in gain the
competitive benefits to Zara.
THEME 8: Advantages Zara can get by expanding its business at international level
Q8) What advantages Zara can get by
expanding its business at international
level?
Frequency
Technological development 9
Target more customers 13
Enhance productivity 8
15
Brand recognition
Reach at larger market
Gain competitive advantage
0
2
4
6
8
10
12
14
8
13
9
Column B

Interpretation: From the above mention discussion, it has been interpret that there are 9
respondents and they said that the main benefit that Zara can get by conducting business by using
the globalisation. There are 13 respondents which said that through using the globalisation, Zara
can target the large number of customers. 8 respondents are agree with increase productivity.
THEME 9: Different issues faced through Zara while conducting its business operations
Q9) What are the different issues faced
through Zara while conducting its business
operations at global level?
Frequency
Changing regulations 16
Competition 10
Shortage of skilled workers 4
16
Technological development
Target more customers
Enhance productivity
0
2
4
6
8
10
12
14
9
13
8
Column B

Interpretation: On the basis of above analysis, it has been stated that there are 16 respondents
which said that the main issue faced by company while conducting business at international level
is make changes in regulations. 10 respondents said that high competition in the international
market is a main issue. 4 respondents are agree with shortage of the skilled employees.
THEME 10: Various ways by which Zara can overcome from the arisen challenges
Q10) What are various ways by which Zara
can overcome from the arisen challenges?
Frequency
Knowledge about regulations 20
Hire skilled staff 6
Conduct market research 4
17
Changing regulations Competition Shortage of skilled workers
0
2
4
6
8
10
12
14
16
16
10
4
Column B

Interpretation: From the above discussion, it has been concluded that organisations should find
the better ways to overcome from arisen challenges. There are 20 respondents which said that
before conducting business at international level, firm should be aware about the knowledge
regarding any regulations. According to 6 respondents, company need to hire the well
knowledgeable and qualified employees so that they can able to work in a proper manner. 4
respondents said that it should conduct the market research to aware about the demands of
customers and also fulfil them accordingly.
18
Knowledge about regulations
Hire skilled staff
Conduct market research
0
2
4
6
8
10
12
14
16
18
20
20
6
4
Column B

CHAPTER 5: CONCLUSIONS AND RECOMMENDATIONS
5.1 Conclusion
From the above mention report, it has been concluded that globalisation is helpful in
integrating market that help in work towards enhancing interconnectedness of the national
economies which can conduct trade among different nations. It also support the organisations in
expand business and also their multinational practices. As globalisation is a main part of fashion
sector and or also develop impact on this industry. In this report studied about the positive
economic, cultural and ethical impact of Globalisation on fast fashion industry in a detailed
manner. The literature review part has been based on the secondary data and for collecting data,
books, journals, articles has been used. The research methodology part has been discussed
because it provides the methods of data collection, inspection and interpretation in an effective
manner. For analysis of data, thematic analysis techniques has been used.
5.2 Recommendations
Globalisation is a wider concept and it is helpful in expanding business at the large scale.
There are some recommendations mention below:
 It is necessary to fast fashion industry to develop effective strategies while making the
business globalise.
 Zara company can make changes on the basis of new market trends and it will help in
attract large number of people.
 Fashion industry should follow ethics and regulations while conducting business at global
level.
 It is essential that Zara should conduct the market research about new market in which it
expand its business.
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CHAPTER 6: PERSONAL REFLECTIVE STATEMENT
6.1 Reflect on the research methods used in project
This investigation is taken in to consideration on analyse the positive economic, cultural
and ethical impact of Globalisation on fast fashion industry. It is wider research area that gives a
better or right direction to researcher in order to increase their knowledge and skills. This
investigation is better for me in developing mu skills and enhance my knowledge base in a
significant way. It is helpful for me in developing my capabilities for exploring knowledge
related to globalisation of fashion retail industry. This present study is helpful in improve my
professional ability and personal skills. I used many methodologies to conduct this investigation
and get the positive conclusions. On the basis of my observation, qualitative research
methodology has been used because it is liable in developing the theoretical framework with
proper support of facts and figures. In order to collect data, I used primary method by developing
questionnaire related to specific research area.
6.2 Consider research methods that could have been used
Research methods are helpful in collect data and information related to specific research
area. The research methods provides significant way to gather and analyse information
significantly. For collecting the primary data, researcher used questionnaire method as it is
helpful in gathering more data in limited period of time at minimum cost. On the other hand,
there are many techniques and tools which are present for gathering the primary data for an
instance brain storming, observations, interviews and many others. Other than questionnaire,
researcher can use the interview as an alternate research methodology because it is time
consuming and through this researcher can gather reliable as well as accurate data or information
related to particular subject area.
6.3 Areas for further research (or consideration)
This present research is based on analyse the positive economic, cultural and ethical
impact of Globalisation on fast fashion industry. It is a kind of academic research and also
related to the management. This research helps in provide the clear description about specific
research topic. Through this research abilities and skills of an investigator can be enhanced in a
proper manner. In context to future, this investigation is helpful in enhance abilities to collect the
data for conducting any kind of investigation.
20

REFERENCES
Books & Journals
Bresler, L. and Stake, R. E., 2017. Qualitative research methodology in music education. In
Critical Essays in Music Education (pp. 113-128). Routledge.
Gass, S. M. and Mackey, A., 2013. Stimulated recall methodology in second language research.
Routledge.
Gioia, D. A., Corley, K. G. and Hamilton, A. L., 2013. Seeking qualitative rigor in inductive
research: Notes on the Gioia methodology. Organizational research methods. 16(1).
pp.15-31.
Humphries, B., 2017. Re-thinking social research: anti-discriminatory approaches in research
methodology. Routledge.
Kitchin, R. and Tate, N., 2013. Conducting research in human geography: theory, methodology
and practice. Routledge.
Kumar, R., 2019. Research methodology: A step-by-step guide for beginners. Sage Publications
Limited.
Mackey, A. and Gass, S. M., 2015. Second language research: Methodology and design.
Routledge.
McCusker, K. and Gunaydin, S., 2015. Research using qualitative, quantitative or mixed
methods and choice based on the research. Perfusion. 30(7). pp.537-542.
Taylor, S. J., Bogdan, R. and DeVault, M., 2015. Introduction to qualitative research methods: A
guidebook and resource. John Wiley & Sons.
Tuohy, D. and et. al., 2013. An overview of interpretive phenomenology as a research
methodology. Nurse researcher. 20(6).
Online
Bird, B. and Kopp, C., 2019. Globalisation. [Online]. Available through:
<https://www.investopedia.com/terms/g/globalization.asp>.
Erixon, F., 2019. The Economic Benefits of Globalization for Business and Consumers.
[Online]. Available through: <https://ecipe.org/publications/the-economic-benefits-of-
globalization-for-business-and-consumers/>.
White, k., 2019. Globalization and its impact on the Fashion Industry. [Online]. Available
through: <https://whiteunt01.wordpress.com/2012/02/02/globalization-and-its-impact-
on-the-fashion-industry/>.
Wolf, A., 2016. Primary Data vs. Secondary Data: Market Research Methods. [Online].
Available through: <https://blog.marketresearch.com/not-all-market-research-data-is-
equal>.
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APPENDICES
QUESTIONNAIRE
Name:
Age:
Gender:
Contact no.:
Address:
Q1) Are you have knowledge about the concept of globalisation?
a) Yes
b) No
Q2) On the basis of your opinion, does globalisation plays a necessary role in developing
the fashion retail industry?
a) Yes
b) No
Q3) In what manner, globalisation impact on the operations of organisations at
multinational level?
a) Positive
b) Negative
Q4) What is the impact of globalisation on fast fashion industry?
a) Easy in business expansion
b) Wide market reach
c) Rise in technology
Q5) Does globalisation develop positive economic, cultural and ethical impact on fast
fashion industry?
a) Agree
b) Disagree
Q6) What are the different ways through which fashion retail industry can be impacted?
a) Distribution
b) Production
c) Marketing channels
22

Q7) What is requirement to Zara to conduct its business operations at the global scale?
a) Brand recognition
b) Reach at larger market
c) Gain competitive advantage
Q8) What advantages Zara can get by expanding its business at international level?
a) Technological development
b) Target more customers
c) Enhance productivity
Q9) What are the different issues faced through Zara while conducting its business
operations at global level?
a) Changing regulations
b) Competition
c) Shortage of skilled workers
Q10) What are different ways by which Zara can overcome from the arisen challenges?
a) Knowledge about regulations
b) Hire skilled staff
c) Conduct market research
Q11) Recommend some ways through which Zara can get the competitive benefits at
global level.
23