Business Research Project Assignment Solved

Added on - Dec 2020

Trusted by 2+ million users,
1000+ happy students everyday
Showing pages 1 to 4 of 13 pages
BUSINESS RESEARCHPROJECT
TABLE OF CONTENTSLO 1................................................................................................................................................1P 2 RESEARCH METHODOLOGY........................................................................................1LO 2.................................................................................................................................................2P 3 Cost, access and ethical issues in conducting research........................................................2P 4 Applying appropriate analytical tools..................................................................................3LO 3................................................................................................................................................8P 5 Communicating research outcomes through conclusion and recommendation..................8LO 4.................................................................................................................................................9P6 Personal reflective statement...............................................................................................9P 7 Alternative research methodology.....................................................................................10REFERENCES..............................................................................................................................11
LO 1P 2 RESEARCH METHODOLOGYIt is the research methods which are used to Conduct the research project. The researchmethodology consist of research type, approach, philosophy, data collection methods, sampling,data analysis and ethical consideration.Research Type :The research type provide understanding about the way the researcherwill be carried out. The research consist of two types which includes qualitative and quantitativeresearch. Qualitative research includes the opinions and observations. Whereas, Quantitativeresearch type include the use of mathematical figures to identify the problems. Exploratoryresearch is used to investigate the problems to define the problems clearly (Quinlan and et.al.,2019). This research type is used to have better understanding about the problem. In this presentresearch, Exploratory design will be used to have better understanding of the problems to carryout the research.Research Approach :It is a plan and procedure that consist of assumptions regardingthe methods of data collection, analysis and interpretation. This research approach is based onnature of research problems (Sekaran and Bougie, 2016). The research approach consist ofdeductive and inductive approach. Deductive approach include use of hypothesis which aretested during the research process. Inductive approach does not involve developing hypothesisand includes the observations which are tested to identify the effectivenesses of the research(Research Approach,2018). In the present research, the inductive approach will be used becauseto identify evidences and practical theories applicable to the research to identify the relationshipbetween globalisation, marketing strategies and performance of business organisation(Teagarden, Von Glinow and Mellahi, 2018). In the inductive approach the research process isstarted from observation and in the deductive approach the observation is started from theory.Research Philosophy :It is a belief about the way through which the data must begathered, analysed and used. The research can use different research philosophies which consistof positivism and interpretivism. Positivism philosophy provide that only factual information isgathered and the role of researcher is limited to data collection and interpretation. Interpretivismis the only form of qualitative methodology (Easterby-Smith, Thorpe and Jackson, 2015). Itinvolves researcher to interpret the elements of the study. In the present research, Interpretivism1
philosophy will be used to carry out the research in order ton gather in depth information aboutthe research.Data Collection :The researcher in order to identify the information regarding theresearch can use information through two sources which consist of primary and secondaryresearch. The primary research will include use of survey through use of questionnaire so thatthe data can be collected through the samples of the staff members of the organisation. Thesecondary research will include use of books and journals to gather the data and informationabout the research to make the research more effective (Hair And et.al., 2015). The primary datacollection method involves the use of surveys and interviews whereas the secondary data iscollected through use of internet and already published sources.Sampling :It involves use of sampling methods to identify the effectiveness of theinformation which is gathered. The sampling consist of probabilistic and non- probabilistic.Probabilist sampling involves sample of large population on the basis of probability. Whereas ,Non probabilistic sampling does not provide equal chance to the individuals to get the equalchance. In this research the non probabilistic sampling will be used which will include randomsampling for taking the sample of small population. In the present research, random sampling isused and 20 employees of H& M will be chosen as the respondents (Polonsky and Waller,2018). The random sampling methods includes used of random selection to get the unbiasedresults.Data Analysis :It is the method of analysing the data in order to identify the usefulinformation. Th this present research, The thematic analysis will be used in which the qualitativeanalysis are used to identify the useful information from the data collected through differentsources. Qualitative analysis involved the use of opinions and observation to identify the usefuland important information which will increase the effectiveness of this research project.LO 2P 3 Cost, access and ethical issues in conducting researchCost, access and Ethical consideration :Cost consideration means the issues relatingto calculating the cost of the research project. The researcher due to using qualitative analysiswhich involves the use of opinions and views of individuals and has not used the quantitativeanalysis which made difficulty in calculating the accurate cost for this project but on the averagethe cost for this project includes $5000 to $15000.Accessibility means the ways which are2
Desklib Logo
You are reading a preview
Upload your documents to download or

Become a Desklib member to get access