Benefits and Drawbacks of Social Media Marketing in B2B

BUSINESS RESEARCH PROJECT

Contents
INTRODUCTION:...............................................................................................................................3
AIM........................................................................................................................................................3
RESEARCH QUESTION:..................................................................................................................3
LITERATURE REVIEW.....................................................................................................................3
REFERENCES....................................................................................................................................6

INTRODUCTION:
Social network refers to connecting the number of business or
individual through the use of medium of social media sites. Through this
aspects, they can interact with the individual and other business and share
and promote the business products globally. This is one of the best method of
expanding the business ta global level (Strathdee, 2017). Present research is
based upon identifying the advantages and disadvantages of the social
networking sites on business to business marketing. B2B marketing indicates
the marketing of the business products to the other business through the
platform of social media. Thus, in this research, various benefits and
drawbacks are identified which is occurred by business through promoting
their products to other business with the use of social networking.
AIM:
To identify the benefits and drawbacks of social media marketing in context of
business to business marketing.
RESEARCH QUESTION:
What are the benefits and drawbacks of using the social network regarding business
to business marketing?
Research problem: It refers to the specific problems which is raised during
conducting the research. The major issues which is faced is relating to managing the
time as every activity requires adequate time and cost to collected the task. Thus, in
this case the research problems is raised in respect of completing the task within the
set time period. Another problem which is faced is relating to collecting and
interpreting the information from secondary sources. As the opinion of the authors
are different on particular point, thus it is tough to interpret the right information.
LITERATURE REVIEW
Advantages:
Lashgari and et.al., (2018) stated that the benefits of the social media
marketing in B2B is that it helps in increasing sales in the business. As if the
business directly linked with the other business, they are promoting their products in
larger way. It indicates that they are reaching to all level of market audiences and
also not setting any special strategy to target the particular segments. Thus, the
benefits which the business gained through marketing the products with other
business is relating to getting the exposure to grab the latest techniques emerging in
business.
Leong (2019) argued that the impact of technology is higher in respect of
increasing the business. As through the use of technology, they are dealing with the
business personally in respect of taking the order directly with them and also guiding
them about the usage of particular things. This results in getting beneficial through
saving time and also reducing cost in delivering any valuable things to them (6 Key