Business Research Project Part 1
Added on 2019-09-25
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Running head: BUSINESS RESEARCH PROJECT PART 11Business Research Project Part 1Crystal Jenkins, Ranjit Pullarkat, Rasha Long, Timothy Bryant, Jared NorrellQNT/561July 4, 2016Leda Villalobos
BUSINESS RESEARCH PROJECT PART 12Business Research Project Part 1Learning Team B will be conducting business research for the National Car Company (NCC) of Detroit, Michigan. This initial research project will provide the reader an overview of the National Car Company, the major business problem for NCC, a developed research question,and a developed hypothesis statement that will lay the framework for solving the current business problem. Learning Team B will conduct further detailed analysis of the major business problem facing NCC and provide future recommendations based upon the results of the research. The National Car Company had reported declining sales for their automobiles for the past 3 years. This is similar to other vehicle companies (Welch, 2016). The company has dealerships in 40 states primarily along the East and West coasts of the United States. NCC currently has no sales presence overseas markets.NCC charges 20,000 per unit for their popular hybrid automobile. Research QuestionSales have declined the past three quarters at NCC and because of the continued decline in sales the NCC marketing team is asked to find innovative ways to increase sales. Sales as a dependent variable can be looked at in many ways, such as sales of a specific car model, sales of a category like SUV or sport cars, overall sales of a particular car. Independent variables are product, promotion and price. Consumers want safe automobiles that are environmentally friendly, dependable and safe. The research question for this sales team deals with how to sale environmentally friendly, dependable and safe automobiles in a declining market. This team’s question is “Will spending more funding for promotions lead to better sales for NCC?”
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