BUSINESS RESEARCH PROJECT CHAPTER 1 INTRODUCTION 3 1.1 Research proposal 3 1. Research project specification 3 3. Research approach 4 4. Activities & time scale4 CHAPTER 1 INTRODUCTION 3 2.1 Literatur
Added on 2020-10-05
33 Pages7324 Words482 Views
BUSINESSRESEARCHPROJECT
Table of ContentsCHAPTER 1 INTRODUCTION.....................................................................................................31.1 Research proposal......................................................................................................................31. Research project specification............................................................................................32. Research Aim & Objectives...............................................................................................33. Reasons for research...........................................................................................................44. Activities & Time scale......................................................................................................4CHAPTER 2 Literature review.......................................................................................................62.1 INTRODUCTION............................................................................................................62.2 literature review................................................................................................................6CHAPTER 3 Methodologies...........................................................................................................83.1 Research approach............................................................................................................83.2 Methodologies..................................................................................................................9CHAPTER 4....................................................................................................................................94.1 Data collection..................................................................................................................94.2 Data presentations and analysis......................................................................................11CHAPTER 5 CONCLUSION & RECOMMENDATION............................................................155.1 Conclusion......................................................................................................................155.2 Recommendations..........................................................................................................16CHAPTER 6..................................................................................................................................16P6 Personal Reflective and Areas for further study.............................................................16P7 Alternative research techniques......................................................................................17REFERENCES..............................................................................................................................18APPENDIX....................................................................................................................................19Research Proposal Form (contd.).......................................................................................19Research Ethics Approval Form........................................................................................28
CHAPTER 1 INTRODUCTIONDigital technology works as to generate stores and process data with help of electronictransmission. Technological advancement seems to be as pre-dominant factor that refer as tohave embodiment of change such as device, culture or people (Dutta and Bose, 2015.). These arethe means by which hospitality industry can draw customers towards their commercial enterprisefor purchasing products and services. This industry can use E-mail, texting or internet site toreinforced their abstraction between contrary sections and furnishing substances related to theobjectives. Hospitality industries are playing as a supplier of tourism industries. Thus, digitaltechnology has impact on both industries in generally positive manner. Hotel Hilton is one of thebest and five star industry in hospitality criteria. Small enterprises can bring down their mediateexpenditures through exploitation of digital technology.1.1 Research proposal 1. Research project specificationTo identify the impacts of digital technology on the hotel industry(as per case study ofhotel Hilton) has very vital area. All enterprises should reckon the technical progression in theirpreparation procedure. It assists in to bring down the operative cost, developed communicationskills, raised productiveness, cooperation, and assist in attaining the goals with more efficiency.Digital technology create antagonistically benefits in the marketplace. Administration procedureis also in organized manner to precede. Technical advancement furnish the tools to the businessconcern for breakdown tangled difficulties. It also assists in conclusion devising process. Itflexible the level of the best usage of resources which are constricted at the structure anddeveloped human resource management as well. Digital technology effects on business inaffirmative manner to gain the ratio of productivity.2. Research Aim & ObjectivesAim “ To evaluate the consequences of digital technology on hospitality industry : A case studyis based on hotel Hilton” objectives To measure the impacts of digital technologies on hospitality industry.To ascertain the execution of methods and tools of collecting data of digital technology inhotel Hilton.
To investigate the benefits and limitations of executing digital technology in hospitalityindustry.Research objectives Define the practices of technological advancement ?Evaluate the impacts on hotel Hilton of digitization ?Analyze the implications of globalization regard to digitization ? 3. Reasons for research This research is conducted due to increase the level of knowledge about the digitizationover the companies and hospitality industries. As this report is conducting qualitative study ofdigital tools and resources, we can increase the level of skills and improve the talents to collectinformation and data. By this research a person can easily differentiate the forms of digitizationand digital preservation. A company can achieve success through research the impacts of digitaltechnology. Reasons can be understand through these points :Knowledge of external factors: If a company want to develop their business or expandtheir structure than it is necessary to research what will be the impacts of digitaltechnology due to changes on their expatiation of structure. Due to this research companycan identify the internal and external both factors in the context of digitization orglobalization. Increase the productivity : by conducting this research, a company can improve theirperformance level thus increased productivity level will be gained automatically.Company can overcome the negative impacts through this research and increase thepositive impacts by improving their weaknesses. After analyses the impacts ofdigitization, Hilton can make their strategy of decision making process and also can makechanges in their procedures. Hospitality industries has to be more flexible and adoptableto accept the changes of environment because only adaptable industries can maintain itsposition into competitive market. 4. Activities & Time scaleActivities1thWeek2ndWeek3rdWeek4thWeek5thWeek6thWeek7thWeek8thWeek9thWeek10thWeekFinding
researchtopicLiteratureReviewDraftingofmethodologyFinishingProposal Designingquestionsand pilotresearchCarryingout &recordingresearchDataanalysisandmakinggraphsDiscussion andConclusionFinalReportediting &completion
CHAPTER 2 Literature review2.1 INTRODUCTIONImportance of digital technology in the context of hospitality industry as per case study ofhotel Hilton can be described in several ways such as it raise the creativity level in a structure.By exploitation of the digital tools organization can succeed higher worldwide sales of productsand services. The impact of digital technology on hospitality industry is one of the most anxietypart. In the last few period, the effect is rapidly increasing. This can be explained by followingpoints such as internet and communication. Unbounded quantity of substance and information has brought into structure of anorganization or workplace by internet (Dutta and Bose, 2015). By this, company can approach alot of substances in a few seconds by downloading the web page. By this conversion, there havebeen numerous changes in finance, wholesale and other industries.2.2 literature reviewTHEME 1 The impacts of digital technologies on hospitality industry.As per the view of Dutta, D. and Bose, I., 2015. There is a balanced possibilities for allforms of organizations whether large or tiny. This is the big determinant of Digital Marketing onhospitality industry that little finance is enough to acquire more rewards. For micro hospitalityindustries, there are various digital means which they can use to be advised in the identicalreference as macro hospitality industries. However, an enterprise cannot be directed to ambit itssupreme point without it being promoted and marketed. Besides, it is necessary to publicize theforemost goods in the market to attract and rope in new consumers to purchase it.Company have a choice of financing big masses of wealth in the conventional methods ofmerchandising but ratio is assured even when company exercise Online Merchandising at muchless value According to the view of Al-Eidan, (2017) Digitized style of Commercializationenables the company to evaluate the aggregation that website acquire which, at the same, periodallows company to re-prepare the plan of actions accordingly. Regarding all the improvementsthat commerce sector has made, there is an addition in condition for occupations as far as digitalmarketing is concerned. All enterprises that survive is coating a concrete rivalry around theglobal, hence it turns very hard to attracting customers. They have implicated the DigitalMarketing as a fundamental for their business concern expansion. digital plan of actions and
methods renders the commercial enterprises the probability of competing at the uppermost leveland spring them an opportunity to endure at the same time. Galore enterprises have alreadystarted changing their plan of action and have commenced making strategies for marketing overthe medium of internet(Dutta and Bose, 2015.).THEME 2 Methods and tools of digital technologyAccording to the Polonsky, M. J. and Waller, D. S., 2014. digital methods plays animportant role in identifying the factors of an organization. These methods generally includethree main aspects such as applications of methods analysis, visual material and digital toolswhich support the researchers. Company can use different methods such as primary research,secondary research. Primary data are collected through primary research and secondary datacollected through secondary research. In contrary to Hendrix and et.al., (2017) Methods ofprimary research such as observation method, interview method and surveys. Surveys are thebest technique to gather primary data and information. Interviews such as group, qualitative,quantitative, individual, selection and depth interview, unstructured, focused and clinicalinterviews. Survey method is also known as questionnaire method in which a questionnaire sentto persons with humble request to response in the term of answering the question. Questions inthis method are formed in definite order and the format is also easy to understood. THEME 3 Benefits and limitations of executing digital technologyAccording to Turner, R., 2016. There are different advantages and disadvantages ofimpact of digital technology due to its positive impacts and negative impacts. ADVANTAGESsuch as Small town will acquire a possibility to detect new things through facilities ofdigitalisation. With digital lockers, company can keep documents safely stored. Expectations ofloss would be decreased. Online service portal sites will reduce the vocal. All operations wouldbe crystal clear. Indian small towns will be welfare the most as with the form of digitization theywould be given with more of fundamental amenities(Dutta and Bose, 2015.). DISADVANTAGES : People will use free Wi-Fi just for time pass which is current scenario inmetros. Authorities occupations might bring down which in twist may track to civil workers'agitation.As per the view of Martin and Kung, (2018) states that digital marketing can reachmarked customers or targeted customers more effectively, Internet Marketing viscus directoutcomes and price effectual as well, it can compass a broader or even International Masses. The
outcomes are mensurable and can be individualized, it also assists in improved kinship withcustomers and vantage the ability of social media. Disadvantages consider Internet marketingdrives can be derived, Curve sunken by too much online Ad Jumble, Not be suitable for thegoods, Concern higher level of rivalry, Merchandising reputation can be harmed by destructiveresponse, It is highly based on Practical applications which can be inclined to fault, is not yetclench by all groups(Binder, 2016.). CHAPTER 3 Methodologies3.1 Research approach There are four main approaches in research the project. Such as quantitative research,qualitative research, programmatic approach and advocacy approach. Quantitative research isgenerally related to with the empiricism model. It usually concerns grouping and change overcollection into quantitative form so that applied mathematics figuring can be made and reasonout drawn. Qualitative research is the formulation usually related to with the ethicalconstructivist paradigm which intensiveness the ethical conception nature of reality. It is about transcription, examine and endeavour to bring out the heavy signification andimportance of human behaviour and education, including antonymous feelings, actions andemotions. Seekers are fascinated in gaining a wealthy and tangled understanding of people’seducation and not in acquiring substances which can be generalised to other bigger groups. Thepragmatical approach to field of study concern using the method which seems best appropriate tothe investigation trouble and not acquiring caught up in humanities moderates about which is theforemost formulation. Pragmatic researchers therefore allotment themselves the exemption to use any of themethods, procedures and techniques and typically attached with quantitative or qualitativeresearch. They appreciate that every techniques has its boundaries and that the variousformulations can be antonymous. To some degree, seekers choosing a democratic approach spiritthat the formulation to explore represented so far do not react to the needs or positions of peoplefrom marginalised or assailable groups. As they intent to take about affirmative alteration in thelives of the investigation subjects, their formulation is erstwhile represented as liberate. It is notan amoral stance(Binder, 2016.).
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
Research Project Impact of Digital Technology Over Hospitality Sectorlg...
|25
|6315
|361
Effect of Marketing Strategies on Performance of Business: A Case Study of Hotel Hiltonlg...
|22
|4900
|82
RESEARCH PROJECT CHAPTER 1:- INTRODUCTION 1 1.1 Research Background. 1 1.2 Research Significance 1 1.3 Research Objectives. 2 1.5 Research Time Schedule. 3 CHAPTER 2:- LITERATURE REVIEW 4 Need of Advalg...
|23
|6295
|271
(PDF) Success Factors on Research Projectslg...
|20
|3428
|320
Research Project Chapter 13: Introduction, Concepts, and Theorieslg...
|27
|8115
|200
Research Projectlg...
|39
|12730
|1