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Assignment on Business Research Project Proposal

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Added on  2020-06-04

Assignment on Business Research Project Proposal

   Added on 2020-06-04

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BUSINESS RESEARCH PROJECTPROPOSAL
Assignment on Business Research Project Proposal_1
TABLE OF CONTENTSTITLE..............................................................................................................................................1INTRODUCTION...........................................................................................................................1Background of the study and Rationale..................................................................................1Aim and Objectives................................................................................................................2Time Scale..............................................................................................................................2LITERATURE REVIEW................................................................................................................3METHODOLOGY..........................................................................................................................5Research approach..................................................................................................................5Research type..........................................................................................................................6Research strategy....................................................................................................................6Data collection........................................................................................................................6Sampling Methodology..........................................................................................................6Data Analyses.........................................................................................................................6Presentation of findings..........................................................................................................7Ethical consideration..............................................................................................................7RESOURCES..................................................................................................................................7REFERENCES................................................................................................................................8APPENDIX......................................................................................................................................9Ethical review.........................................................................................................................9
Assignment on Business Research Project Proposal_2
TITLE“Examine customers’ perception on environment-friendly and ethical cosmetics products and theeffect thereof on purchase decision”INTRODUCTIONBackground of the study and RationaleIn present era, cosmetic products industry is more focused towards improvement inoperations and product line with a focus on natural ingredients. Companies are having effectivepromotion of environment friendly factors in their operations and products. It has been noticedthat ethical practice is being promoted by businesses and they are not testing their products onanimals (Yeon, Kim and Chung, 2011). However, such factors has increased the sales ofenvironment friendly cosmetic industry. It has created an interest among researcher to identifywhat has impacted the customer perception in recent years in context to environment friendlycosmetic products. Furthermore, research proposal will include research methodology that willbe used to complete this study and will describe necessary resources that are required tocomplete this project. RationaleIn recent years the majority of cosmetic industry businesses has introduced wide range ofproducts with concern of natural ingredients. Companies are also focusing on changes in theirproduction process and standards. It is because the many cases has been identified regarding sideeffects of cosmetic on skincare, etc. It has affected the customer perception towards use ofcosmetic products. It is one of key reason that companies like Beauty Without Cruelty hasintroduced new product line with environment friendly cosmetic (Borin, Cerf and Krishnan,2011). Such practice of business has forced experts to understand the impact of changes incosmetic industry over customer perception. Beauty Without Cruelty is being selected asorganisation because they have also transformed their operation and testing process to improveimage as environment friendly cosmetic provider. Furthermore, researcher has huge interest inthis topic of environment friendly cosmetic products and its impact on customer purchasedecision thus, scholar has chosen this topic (Scott and Vigar‐Ellis, 2014). There are huge dataavailable on the topic so scholar can to develop in-depth understanding about the topic, which isanother reason of conducting this investigation.1
Assignment on Business Research Project Proposal_3
Aim and ObjectivesAim: To examine customers perception and purchase decision towards environment friendlycosmetic products: A study on Beauty Without Cruelty.ObjectivesTo evaluate customers perception towards environment friendly cosmetic industryTo analyse operational practice employed by environment friendly cosmetic industry andits impact on retail pricingTo compare principles followed by regular cosmetic and environment friendly cosmeticindustry in relation to costTo examine influence of ethical factors within environment friendly cosmetic industryover customer purchase decisionResearch questionsDoes customers are ready to pay extra for cosmetics which are environment friendly?What customer’s percept towards environment friendly cosmetic industry?Which kind of operational practice is employed by environment friendly cosmeticindustry and how it impacts on retail pricing?What is difference between principles followed by regular cosmetic and environmentfriendly cosmetic industry in relation to cost?How ethical practice of environment friendly cosmetic industry influences customerpurchase decision?Time ScaleActivities1stWeek2ndWeek3rdWeek4thWeek5thWeek6thWeek7thWeek8thWeek9thWeek10thWeekSelection ofresearch topicand framingaim andobjectives Reviewingliteratures of2
Assignment on Business Research Project Proposal_4

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