Impact of COVID 19 on Organizational Performance: A Case Study on Sainsbury

Business Research Project
(Impact of COVID 19 on organizational
performance- Case study on Sainsbury)

Table of Contents
INTRODUCTION...........................................................................................................................3
Background Study.......................................................................................................................3
Aim..............................................................................................................................................3
Objectives....................................................................................................................................4
Research question........................................................................................................................4
Research problems.......................................................................................................................4
Literature review..............................................................................................................................4
Theme 1- Impact of COVID 19 on business...............................................................................4
Theme- 2 issues faced by retail industry due to COVID-19 pandemic.......................................5
Theme- 3 effect of COVID-19 on employee’s performance and motivation..............................6
Theme- 4 Strategies to overcame from the issues.......................................................................7
REFERENCES................................................................................................................................9

INTRODUCTION
Background Study
Coronavirus consider as a long lasting pandemic that give adverse impact on the
economy of each and every country, business and performance of the organisation. COVID 19
affect negatively on the productivity and working cycle of the companies and people. There are
rapid changes are measures in the business operations and employees job. Most of the people
experienced critical situation because of this pandemic because it gives worst effect on the health
of the people. In context of organisation, many businesses and company’s growth rate became
low and most of the employees lost their jobs. When UK entered in to the lock down period then
financial performance of the organisations begun to affect. Most of the organisations started to
do their work from home and mostly employees doing their job at home. COVID 19 affect the
UK societies, economy and lives of the people and it influence each and every industry and
sector whether it can be hospitality, travel and tourism or retailer industry. The main concern of
this report is focus on retail industry so that researcher considers Sainsbury organisation as their
research area. In this report, research will cover the impact of COVID 19 on the performance of
Sainsbury Organisation because it is a most famous multinational retailer organisation that
mainly operate their business all around the world (Rashid, et. al., 2019). COVID 19 is a disease
that not only affect the people but it also affects the Economy of the country, Business and many
other negative impact has been seen by world. There are many businessmen who shut down their
business because of the losses due to the COVID 19 (Bell, Bryman and Harley., 2018). During
the lock down most of the business were not able to sell their product that make them suffer from
the loss and other problem like rent on the property force them to shut their business.
This report will cover case study of Sainsbury which is a British multinational company
and second largest chain of supermarket after the TESCO. It will discuss Impact of COVID 19
on business performance of Sainsbury both negative and positive impact on their market
performance.
Aim
To identify impact of COVID 19 on the performance of Sainsbury Both negative and
positive impact.