Managing Cultural Diversity in the Workplace: A Study on Tesco plc

BUSINESS RESEARCH
PROJECT

Table of Contents
TOPIC: “To critically evaluate the ways of managing cultural diversity within the work place. A
study on Tesco plc.”.........................................................................................................................3
LO 1: RESEARCH PROPOSAL.....................................................................................................3
INTRODUCTION...........................................................................................................................3
Research background..................................................................................................................3
Aim and Objectives.....................................................................................................................3
LITERATURE REVIEW................................................................................................................3
RESEARCH METHODOLOGY.....................................................................................................5
TIMELINE.......................................................................................................................................6
LO 2 RESEARCH PROJECT ........................................................................................................8
Research methodology................................................................................................................8
Data analysis and Interpretation..................................................................................................9
REFERENCES..............................................................................................................................18
APPENDIX ...................................................................................................................................20

TOPIC: “To critically evaluate the ways of managing cultural diversity within the
work place. A study on Tesco plc.”
LO 1: RESEARCH PROPOSAL
INTRODUCTION
Research background
Equality and diversity is prominent for the organization because it is useful in promoting
equal set of opportunities for diverse employees within the organization. This way it helps in
attaining prescribed potential which is free from any sort of discrimination. Cultural diversity is
considered to be as the group of diverse people who belong to different culture.
Aim and Objectives
Aim
“To critically evaluate on managing cultural diversity within the work place. A study on
Tesco plc.”
Research Objectives
 To understand the concept of cultural diversity.
 To determine the strategies which helps in managing the cultural diversity of the
organization.
 To critically evaluate the challenges faced while managing cultural diversity within the
work place?
 To provide effective recommendation to manage cultural diversity within the
organization.
Research questions
 What do you understand by the concept of cultural diversity?
 What are the strategies that helps in managing the cultural diversity of the organization?
 What are the challenges faced while managing cultural diversity within the work place?
LITERATURE REVIEW
Ozturk and Tatli, (2016) stated that cultural diversity refers to the diversity of different
background of the person who carries different knowledge and strategies to attain the task in
right manner. As most of the companies are covered with wider range of people which belong to

different background and working smoothly with the company to accomplish the activity in
better way (Managing Cultural Diversity in the Workplace, Part 2, 2020).
Guillaume and et.al., (2017) argued that cultural diversity is necessary in business in
respect of motivating employees to bring innovative and creative ideas at work place. But it also
results in bringing conflict at work places regarding not accepting the employees to work as a
team. As the reason behind the issues of conflict is relating to not accepting other culture people
at work place and also coordinating with them to attain the work in right manner.
According to Kirton and Greene (2017) the strategies which is used by companies in
respect of managing the cultural diversity at work place is resulting in adapting the equivalent
company policies. As all employees are equal for the company thus the working polices which is
imposed by the government must be imposed in equivalent manner (5 Strategies for Dealing
With Diversity in the Workplace, 2020). The another strategies is resulting in appreciating and
giving rewards in exchanges of the work committed by them. Through these aspects, it results in
motivating the employees to attain more work and also interact with other employees to grab
their working style.
As per Khan and et.al., (2019) the strategies are also undertaken in the form of
communication, as this is one of the major aspects which results in coordinating with the
employee and sharing the company working and internal matters. It also helps employees to
interact with the higher department and presenting their views and thoughts to bring changes in
company working.
Akobo and Metcalfe (2019) suggested that the challenges which is faced through
managing the cultural diversity is resulting in carrying the professional communication with the
team regarding sharing any view or opinion relevant to company success. Thus, barriers faced in
respect of undertaking and presenting their opinion with the other team members.
Bamel, Paul and Bamel (2018) viewed that, the another challenges which is faced by the
company is relating to the language barriers. As company in engaged with different culture
background, thus the languages which they carry is also different. In such manner, the issues
raised regarding not understanding the languages or not interpreting the thoughts in better
manner.
Samdanis and Özbilgin (2019) examined that training is the major aspects which is used
by the company in respect of guiding and motiving the employees to work in the set directions.

But if the business is covered with the different culture employees, then it results in facing
difficult regarding using such languages which is easily understood by every employee. As
employees carry the different working style and thus, through the training, they set the right
guidances but it became difficult to put every employee in single platform.
RESEARCH METHODOLOGY
 Research type: In this, researcher had option to carries various types such as qualitative
and quantitative methods. To carry the research work, researcher will apply qualitative
method in which they carry the research through raising questionnaire. Through this
manner, they gather original information (Wiek and Lang, 2016).
 Research approach: It carries two methods inductive and deductive and in this research,
researcher will prefer the inductive methods. As it refer to the combination of the
qualitative methods in which the data is to be gathered from internal sources of the
TESCO company.
 Research philosophies: It refers to the ideas and belief which is carried by two aspects
such as interpretivism and positivism. Here, researcher will adapt the interpretivism
method to interpret the information which is gathered through the questionnaire
procedure.
 Data collection: It is mainly based on two method such as primary and secondary
method. Researcher will prefer both the method in respect of primary method, they prefer
to collect original information which is undertaken through questionnaire (Mohajan,
2018). In case of secondary method, it refers to collecting information from books,
article, journals and magazines.
 Sampling: In this, researcher will adapt the random sampling procedure in which they
collect data from 20 managers of the TESCO company regarding collecting the
information relevant to managing the cultural diversity.
 Data analysis: Researcher mainly adapt this method, in respect of presenting the data,
once they are collected. Thus, researcher will use the thematic form in which they present
the data on the bases of theme in which the useful and unique information are presented.
 Ethical consideration: Researcher will maintain ethics in respect of carrying the consent
form and maintaining confidentiality while interaction with the person in context of
gathering information (Taherdoost, 2016).

 Reliability and validity: These both are important in the research as reliability refers to
measuring the consistency of the results. Validity determines the accuracy of getting the
information which is collected from authentic sources.
TIMELINE
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Selecting
the unique
Research
topic.
Collecting
data from
secondary
sources in
context of
preparing
the
Literature
Review
Methods
selected to
conduct
research