Improving Student Retention in Higher Education

BUSINESS RESEARCH
PROJECT

INTRODUCTION
Overview
Student retention indicates how well college assures the academic success. Mainly the
stakeholders use this to analyse performance of the institution or college. Internal promotion of
the student retention is more useful in order to make improvement in programs, academic
support, teaching staff and curriculum. In enhancing competitive as well as the results oriented
high education, retention of student is necessary to institutions and faculty. The universities
mainly look to make improvement in rates of graduation and also reduce tuition revenue rate
from students wither moving to or dropping out to various institutions. More and more students
study, so that they will be sure of it. So more students read, the more they are able to learn from
teachers or staff, accept confusion, and collaborate with individuals from diverse backgrounds or
different viewpoints, the more they practice and get input about their writing and cooperation in
the solution of problems.
Background
In the current world we live the students are leaving the colleges before completing their
degree or the course. The reason behind the fact that student retention is very necessary for the
colleges and universities. Also, this is a major issue for the parents of student as they are also
tense for the career of their children. This is the main reason underlying this research. The
present research is based in London school of science and technology. This a university which is
situated in London, England and has 5 different campuses. This was founded in 2003. The
present research will outline the different strategies which London school of science and
technology can use in order to retain the student within the society for higher education.
Aims and objectives
Aims
“To investigate the ways of improving student retention within the higher education. A
study on London school of science and technology”
Objective
 To understand the concept of student retention.
 To outline the challenges occurring at time of student retention
 To identify the strategies for improving student retention for higher education.

 To recommend strategies to London school of science and technology for improving
student retention.
Research question
1. What is the concept of student retention?
2. What are the different challenges faced at time of student retention?
3. What are the different strategies adopted by university for retaining student?
4. What is some recommendation for university to improve student retention?
Significance of study
The present study which is on improving the student retention in university is very
significant. This is because this could very helpful for the other universities also who are facing
the same problem of student retention. And the same strategies can also be applied in the other
universities as well. Also, this research work is helpful for other researchers also who are doing
the research on the same topic or the related topic.
Rationale
The main reason behind the selection of this topic is that this seems tohappening more
regular in universities. Thus, this research will help the company in outlining the reason behind
in which persist students to leave the university. Also, another reason for undertaking this topic
is that this is also the personal interest of the researcher because they want to know more about
the student retention and various relating strategies.
Structure of Report
This section gives the detailed knowledge regarding overall investigation and structure
that is mainly adopted through researcher in conducting the present investigation. It is an
overview of each chapter that mainly going to used. The explanation of each chapter included in
research given below:
Chapter 1: Introduction
It is first chapter that gives the overview regarding research. This includes the
background, aim, objectives, questions, rationale and significance. It present that what mainly
researcher is aiming to obtain from conducting present investigation.
Chapter 2: Literature review
It is second chapter that provides detailed information regarding the proposed topic with
view point of various publishers and authors. This chapter will include numerous books, journals