Business Research Project on Internet Phenomenon
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Added on 2019-09-16
Business Research Project on Internet Phenomenon
Added on 2019-09-16
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The Internet Phenomenon of the Harlem ShakeStudent Name:University:
Business Research ProjectContentsABSTRACT:...................................................................................................................................3INTRODUCTION:..........................................................................................................................3HOW THE VIDEO WENT VIRAL AND THE BOT GRAPH......................................................4STAKEHOLDER ANALYSIS.......................................................................................................5SPECIFIC STAKEHOLDER ANALYSIS.....................................................................................6SPECIFIC STAKES OF THE STAKEHOLDERS.........................................................................7LITERATURE REVIEW:...............................................................................................................8RESEARCH OBJECTIVE:.......................................................................................................11RESEARCH QUESTIONS.......................................................................................................11RESEARCH METHODOLOGY:.................................................................................................11RESEARCH METHODS:.........................................................................................................11DATA COLLECTION:.............................................................................................................12FINDINGS FROM THE STUDY:................................................................................................12CONCLUSION:............................................................................................................................13LIMITATIONS:............................................................................................................................14REFERENCES:.............................................................................................................................142
Business Research ProjectABSTRACT:The paper introduces the reader to Harlem Shake which is a video that went viral in earlyFebruary, 2013. Over the month different versions were uploaded about a total of 100,000 timeswith views totaling about 400 million. The paper then attempts to explain the various reasonswhich went into making the video such an internet phenomenon and what makes it differentfrom the Gangnam Style video which currently holds the record for the most number of viewsfor any video on Youtube at 1 billion plus number of views. Viral videos are the new methodsbeing employed by corporates for positioning their products and hence the paper then attempts toanalyse the business opportunities associated with viral videos and Harlem Style in particular.The paper then ends with the legacy and impact that this video has had on popular culture andthe changes online media and globalization is bringing to our lives.INTRODUCTION:The Harlem Shake is a viral video or an Internet meme which was for the first time uploaded onpopular video sharing website Youtube for the first time on 2nd February, 2013 by a user namedThe Sunny Coast Skate. Since then, there have been about 100,000 versions of the sameuploaded with the total number of views being about 400 million. The length of the video isbetween 30 and 32 seconds which consist of an excerpt of the song by “Harlem Shake”. Thissong is popularized by musician Baauer. Video usually starts with one person who is eithermasked or helmeted. This person starts dancing alone to the song for around 15 seconds. Thispeople is sourrounded by other people who are doing their own work and are not paying anyattention to the dancer. They act like they are unaware of the dancer (Broxton et al., 2011). Forthe next part of the video, all the people starts dancing on some conclusive crazy steps when thebass drops. This dancing style is different from the starting Harlem Shake style of dance. In this3
Business Research Projectpart of the video, people wear crazy clothes, costumes, outfits or minimum clothes. They alsouse weird type of props. Viral videos are very popular these days. Companies, people or groupsuse them to promote their products or campaigns, to get publicity or for the fun purpose. Videosare any other medium of this which have some surprising element or any fun element attracts theviewers and they share it with their other friends. This chain keep going which increases theviewers of the videos. Social media is playing a big role in making videos popular. It is a way ofinteraction and sharing through which users share the videos.HOW THE VIDEO WENT VIRAL AND THE BOT GRAPHWhen the timeline of all the events around the video are observed, it is found that,February 2, 2013: The Sunny Coast Skate uploads their video of the Harlem Shake at 1:17am,which is that version of the video which sparked the viral video turmoil. After that morning,DizastaMusic (or Filthy Frank) a Youtube user uploaded a short version of the video HarlemShake video at 11:38am (Clarke, 2016). An another version of The Sunny Coast Skate’s HarlemShake was out in the afternoon and credit went to The Sunny Coast Skate for the original videoversion they uploaded. In the next few days, videos stay comparativelylevel with a few likes onsites here and there but don’t achieve any momentum.February 6, 2013: few users on Twitter with more than 1.5 million collective followers startedtweeting about the videos of Harlem Shake. This was the first sign of Internet viewers’initiativesto mark their way toward the first kind or generation of Harlem Shake videos. February 7, 2013: Electronic artist Diplo re-tweets this version of the video of Harlem Shake tohis large number of (800,000+) Twitter followers, that went viral. This tweet was only aboveCollege Humor’s tweet prominence the videos and their own another versions of video. It was4
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