The aim of this research proposal is to investigate the steps to avoid the pitfalls of a high value of the Australian dollar on the retail sector. To achieve this, an explanatory research design was chosen, which will provide a comprehensive understanding of the topic. The inductive approach will be used to collect and analyze data, focusing on qualitative aspects. The research method involves collecting and analyzing existing data from various sources, including academic journals and industry reports. A positivist research philosophy will guide the research, emphasizing objectivity and reliability. The quantitative data analysis will involve statistical methods to identify patterns and trends in the data.