Role of Strategic Business Leadership in Meeting Demand

This research aims to identify the effectiveness of strategic business leadership in meeting the demand when forecasted. It focuses on the role of strategic leadership in CHEP organization and its impact on supply chain management. The literature review examines the influences of strategic leadership practices in overcoming the issue of not meeting customer demand forecast. The research objectives include analyzing the concept of strategic business leadership, evaluating its significance in CHEP company, and identifying its effectiveness in meeting forecasted demand.

Business Research
Proposal and
Literature Review -
Assessment 3

TOPIC: “Role of strategic business leadership in overcoming the issues of not meeting the
demand when forecasted.”
INTRODUCTION
Research Background
Leadership is practical skill and the research area that encompassing ability of person,
group or company to influence or provide the right direction to other people. Leadership is an act
of directing a team or individual to achieve a certain goal through advice and motivation.
Strategic leadership is ability to influence the others to the voluntarily make the effective
decisions which increase prospects for long term success of company at the time of maintaining
the short term financial stability. Leaders empower individuals to take action that they need to
succeed (Asha'al, Obeidat and Alhmoud, 2019). The attributes this takes to be good need to be
learned and developed to be better leader. Managing the people and relationship is internal part
of the supply chain management.
Background of company
CHEP is an organisation that dealing in the container and pallet pooling services, serving the
consumers in range of the retail supply chain. It mainly provides the plastic and wooden pallets,
crates and small display pallets. These kinds of the products can be identified through blue
colour the the logo of CHEP. In this organisation, leaders motivate the employees so that they
can work effectively and focus on attaining the set objectives in right direction (Bergh and et. al.,
2016).
Research Aim
The aim of this research is “To identify the effectiveness of strategic business leadership for
meeting the demand when forecasted.” A study on CHEP.
JUSTIFICATION FOR THE RESEARCH
This research is mainly conducted for examining the leadership effectiveness of strategic
business leadership for meeting the demand when forecasted. Through this investigation, there
can be gain the better understanding regarding the particular subject area (Dyer and Dyer, 2017).

REVIEW OF LITERATURE
A historical and theoretical context for study is provided by literature review. The purpose
of literature review is to identify the fields of the prior scholarship in order to decrease
duplication and also give credit to other researchers. In order to explain research-related issues, it
places analysis in comparison to an interest which is being best analysed. For the aggregation of
data in the literature review, secondary sources were considered, like journals, magazines, books
and others (Hunitie, 2018). With the help of using these all the secondary sources, there will be
examined about the effectiveness of strategic business leadership for meeting the demand when
forecasted. This will also examines about influences of strategic leadership practises in the
supply chain management and overcoming the issue of not meeting customer demand forecast.
Role of strategic business leadership for CHEP
LaRue Tone Hosmer (2020) stated that it is the process of planning , organising, directing
and controlling of a company related decisions and their actions to achieve competitive
advantage of an organisation and their long run performance or goal of the company. This is
main ongoing process that mainly examined as well as controls an industry under which firm is
included. This generally evaluate rivals and set the strategies in order to meet with existing and
new rivals.
Roles of strategic leadership in CHEP organisation- Navigation: The leaders of CHEP organisation works clearly in order to deal with the
complexities and help in solving the problems. It provides different opportunities to
impact the workplace. Strategist : In this, strategist role of the CHEP organisation enables leader to create the
strategy on long term basis and also set the target that can match with organisation vision. Entrepreneur: In this, leaders of the CHEP organisations act as an entrepreneur and they
takes advantages of the opportunities that help in expand the business through developing
innovative services and products (Jabbar and Hussein, 2017). Mobilizer: In this, the CHEP company play mobilizer role and all kind of the resources
and develop different teams for working with them with wide variety of talent. Talent Advocate: CHEP company will remain in touch with the talented employees
internally and externally so that they can meet with the talent when needed.

 Captivator: CHEP company will create a confidence between the staff members and
provide them satisfactory job role and also culture belongingness. Global Thinker: In this, organisation will respect as well as understand all the kinds of
the diversity in organisation and also it help in identifying global opportunities.
 Change Driver: CHEP organisation should adopt a dynamic and flexible environment so
that the changes can be made easily on continuous basis. So that employees can also
accept the changes from time to time.
Significance of strategic business leadership in CHEP company
According to viewpoint of Yap Boon Hup (2020) Strategic leadership is necessary in
influencing the staff members to make the decisions which increase company is necessary part of
the strategic leadership. It is related to capability of manager to express strategic foresight fort
company. This helps in inspire as well as influence the others to archive vision. Strategic leaders
in CHEP organisation initiate formation of company, articulate the strategic vision and also
allocation of resources. They work in ambiguous situation on intricate problems which impacted
through occasions. As strategic leader, prepares for future and also consider long term objectives
and also understanding current setting of company. They develops effective strategies related to
change management. Mainly, the strategic leaders are better known for the thinking ahead,
succession and also executing strategy. If CHEP firm is struggling in all these areas then this
would make sense to take better look at bringing in strategic leader. In regards to this, strategic
leadership is generally delegated use of strategy process as organised decision-making method
that mainly integrated shared leadership into practices and concepts. Strategy is not acts means
used through leader who mostly exercise authority which clarifies priorities and purposes. In
CHEP organisation, strategic leaders are aware about competition that can be exist among peers,
competition for resources in company, attention, praise and power (Joyce, 2016). Developing the
trust among peers is necessary strategic influence to successful. They work as the change agents
work company not to rely merely to be survive but thrive to win in competition for the market
share. The strategic leadership is related to connecting past, present and future of company in
order to assure continuity in competition face. On the other hand, strategic leaders can be
comfortable as well as innovative that breaking away with the tradition. The charismatic leaders
make make the better decisions on the basis of some gut feeling and the strategic leaders would

never consider such thing. In regards to this, they do not make the decisions without running the
decisions by strategic lens.
Influences of strategic leadership practises in the supply chain management and overcoming the
issue of not meeting customer demand forecast
Steven A. Melnyk (2020) stated that strategic supply chain needs new leader who have
the better orientations and skills. The better actions of the leaders are focused towards the growth
of business by attaining the set objectives within given time period. Supply chain management
mainly comprises complex set of the functions in an organisation that impact on creation of the
products and services also. Managing the relationships and people is internal part of the supply
chain management. Supply chain management is cusp of metamorphosis. For long as term has
been in the use, practitioners of supply chain have been the tacticians. Main role of supply chain
leader is to integrate management of people and logistic system with examining the market
trends in significant manner. Other than this, effective strategic leadership and minimization of
issue such as non- proper workforce management (Kitonga, 2016). Lacking right command,
execution of staff members the right place which are related with meeting forecasted demand. In
condition of forecasting market demand, this is better for CHEP organisation to develop the
effective management leadership that helps bushiness in right direction.
IDENTIFICATION AND DEFINITION OF KEY TERMS
Leadership- This is a practice of leading, guidance as well as encouragement, team or an
attaining the set objective. The main role of a Leader is to inspire individuals to take effective for
gaining the success. To be the better leader, it is necessary to have the better skills and qualities.
Strategic leadership- It is concerned to the potential manager in order to express
strategic vision for company. This is explained as use the strategy in management in staff
members. Leader mainly develops the strategies related to the change management as well as
techniques to make the staff members accept alteration from timely basis.
Supply chain management- It is related to flow of products and services and consists all
the processes which change the raw materials in to final goods. This mainly consists progressive
contour activities related to supply side to enhance customer value and also gain the competitive
benefit (Kitonga, 2016).

EVALUATION OF CURRENT THEORY AND PRACTICE
There will be effective leadership theories which helps in guiding the employees effectively.
There are different leadership theories mention below:
Contingency theory- This theory rely on the specific environment factors which may be
decide specific leadership style is tailored as per the condition. According to this hypothesis, in
all cases, no leadership style works great. Leadership theories White and Hodgson argue that
genuinely successful leadership is not only about the leader's qualities, this is related finding
right balance among meaning, attitudes and desires. Strong leaders will appraise their supporters'
interests, stay aware of situation, and then change their actions accordingly. Performance relies
on variety of factors consisting leadership type, supporters' qualities and feature of situation
(Lee, and Welliver, 2018).
Participative Theories- It indicates that best form of leadership is something that takes into
the consideration input of others. Such leaders encourage involvement of employees and efforts
and assist group members to become more important and committed to process of decision-
making. Nevertheless, in this theory, the representative reserves freedom to accept others'
feedback.
LITERATURE GAP
It is lack of the information regarding topic in the past investigation. Through this
research, there is bridge gap in role of strategic business leadership in overcoming the issues of
not meeting the demand when forecasted. Through conducting the literature review, it has been
examined that strategic business leadership impact on the supply chain management but also
determined that it also impacts on the productivity of an organisation. This will assist in
achieving research objectives in significant and detailed manner.
RESEARCH OBJECTIVES
 To analyse the concept of strategic business leadership.
 To evaluate the significance of strategic business leadership in CHEP company.
 To identify effectiveness of strategic business leadership in meeting the demand when
forecasted.
RESEARCH QUESTIONS
 What is the meaning and role of strategic business leadership for CHEP.

 What is the significance of strategic business leadership in CHEP company?
 What are the influences of strategic leadership practises in the supply chain management
and overcoming the issue of not meeting customer demand forecast?
STATEMENT OF THE RESEARCH PROBLEM
In this, main problems regarding the present investigation is to determine the effectiveness
of strategic business leadership. The poor leadership develops the negative impact on making the
business successful. It develops the negative impact on productivity as well as the profitability of
business. The uneducated staff members are not deal with the consumers in effective manner that
impact in meeting demand to be forecasted (Limnéll and Lehto, 2019).
STATEMENT OF PROPOSED RESEARCH METHODOLOGY
This research chapter refers to the process or methodology considered by a researcher in
order to conduct monitoring tasks and reliably capture data effectively. The analysis
methodology can be described as manner or method being used by researcher to capture and then
use data to achieve desired study objective. This is an approach that can help the researcher to
undertake a research operation effectively. Study onions were used in carrying out the research
methods. Research onion is one of the effective research methodology that helps an investigator
in conducting research ethology. Different layers included in research onion given below:
Research philosophy
This philosophy refers to the development of the relevant skills and expertise of the
investigator in relation to subject. They differ in conclusions regarding the proper phenomenon
of the collection, retrieval and perception of information. The research philosophy is of two
various types. The theory of interpretivism is tied to the idea that an observer plays a basic role
in observation. The research philosophy of positivism will be used since this is focused on a
qualitative approach that offers a detailed examination of the effectiveness of strategic business
leadership for meeting the demand when forecasted (JulyLuciano, Nahrgang and Shropshire,
2020).
The research philosophy of positivism will be used since this based on a quantitative
approach that offers a detailed examination of the effectiveness of strategic business leadership
for meeting the demand when forecasted.

Research Approach
Deductive research approaches will be used in the execution of the present investigation, as
it involves the contextual method which offers a straightforward and thorough description of the
particular subject area. This strategy successfully delivers reliable knowledge with encouraging
effects.
Research Choice
There are two different forms of research choice like qualitative and quantitative. In
quantitative choice, the deductive reasoning during which a researcher begins with hypothesis is
typically used and then gathers data that can be used to determine whether the observational
findings support the existence of a hypothesis. Numerical data in the form of a variable is
needed. This is mainly related to the positivism approach and used for predetermined and
improved technique of coordinated data collection (Mårell-Olsson and Bergström, 2018).
The choice of qualitative analysis is linked to the philosophy of interpretivism since the
researcher needs to make use of previously defined and contextual ideas expressed in relation to
phenomenon under study. Such research is referred to as naturalistic because in order to create
confidence in dedication, in-depth understanding and access to interpretation, a researcher needs
to work in such natural context.
Quantitative analysis methods will be used in performing the current investigation since it
provides the statistics and figures about the relevant subject area. The chosen study option deals
with the philosophy of positivism research, since it incorporates strategies and ideas from many
academic fields.
Research strategy
The research strategy used can be surveyed and it consists of numerous questions about the
effectiveness of strategic business leadership for meeting the demand when forecasted for
enhance business profitability. This uses a valid and useful inquiry methodology which has the
benefits of seeking to investigate desires and also structures. The primary explanation for using
the study strategy for survey is that it reduces time and therefore saves expenses. This analysis
strategy is primarily used for the contribution of variables among different data to be observed.
The survey strategy allows more knowledge to be gathered to address the study query (Shao,
2019).

Time horizon
Time horizon clarifies the time taken for project work to be finished. The two separate time
horizons are temporal and cross-sectional. There will be cross-sectional time frame used in this
current investigation and it is related to the study of particular phenomena at a specific time
period. Activities will be split depending on the time span.
Data collection method
The collection of data is connected to the collection of information or data pertaining to a
certain subject area. Two separate methods of study are primary and secondary. In carrying out
the ongoing inquiry, both main and secondary methods of data collection will be used. In the
primary method, a questionnaire will be created consisting of multiple questions pertaining to the
effectiveness of strategic business leadership for meeting the demand when forecasted. Other
than this, by comprising of different sources like books, academics, articles and others,
secondary methods for doing literature review section have been used (Subramony and et. al.,
2018).
Sampling
A sample is characterised as a group of individuals who have now been taken from a large
population. The primary goal of sampling is to obtain population-based data from identified
individuals. This is done when it is not possible for prosecutors to collect knowledge from large
populations. There are two different types of sampling in which probability and non-probability
sampling for sampling are obtained. Random sample techniques would use and 30 respondents
who are workers have been selected. This method is effective as this provides the equal chance
to the chosen respondents (Westerman, 2018).
STATEMENT OF DATA SOURCES AND DATA COLLECTION
METHODS
There will be primary and secondary both data collection methods used. In the primary
method, questionnaire sources will be used in which different questions regarding the particular
subject area will be developed. On the other hand, secondary method will be used to attaining the
research objectives. The secondary sources consist books, articles, internet sources and the
others. Confidentiality, privacy, anonymity, notification to witnesses, informed consent etc. are
the legal standards that should be recognised before performing an inquiry (Hunitie, 2018).

EVALUATION OF ALL ETHICAL CONSIDERATIONS
Ethics must be addressed in the implementation of the research work by the researcher,
since the underlying determination of the researcher is to observe both discovery ethics and
values with the ultimate goal of better performance of tasks without meeting such a problem and
difficulties. Both the primary and secondary analysis approaches are carried out to acquire
valuable information in the sense of this present analysis, although there are a variety of aspects,
like supply, time and cost (Dyer and Dyer, 2017).

RESEARCH TIMETABLE

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