Strategic Business Leadership in supply chain management in CHEP

This research proposal aims to determine the role of strategic business leadership in overcoming the issues of not meeting the demand when forecasted in CHEP company. It analyzes the concept of strategic business leadership, evaluates its significance in CHEP company, and identifies the relationship between strategic business leadership and the reduction of problems associated with not meeting the demand when forecasted. The research aims to enhance the supply chain management of CHEP organization and contribute to successful supply chain management practices.

Business Research Proposal

Table of Content
 Introduction
 Proposed title
 The Research Cluster
 The research objective
 The motivation for conducting the research
 A justification
 An overview
 The proposed method for collecting data
 Expected challenges and proposed solutions
 The expected contribution

Introduction
Strategic business leadership can be describe as the practices of organisation that is significant
for providing correct direction and guidance for effectively perform business practices. This
presentation is based on CHEP company. This organisation was developed in 1946 and its
headquarter is located in Sydney, Australia. In this presentation information regarding research
has been determined. It includes motive of conducting research and its importance. Apart form
this expected challenges has been identified with the proposed solution.

Proposed title
Strategic Business Leadership in supply chain management in CHEP.

The Research Cluster
It is essential organisation to successfully and effectively perform business practices related to
supply chain management as it will lead to impact on overall performance of business.
Strategic business leadership is helpful for reducing the issues of not meeting the demand
when forecast.

The research objective
Aim
Main aim of this research proposal is “To determine the role of strategic business
leadership in overcoming the issues of not meeting the demand when forecasted. A study on
CHEP.
Objective
 To analyses the concept of strategic business leadership.
 To evaluate the significance of strategic business leadership in CHEP company.
 To identify relationship between strategic business leadership and reduction of the
problem associated with not meeting the demand when forecasted.

The motivation for conducting the research
The main motive for conducting this research is to analyse and determine the major impact of
strategic business leadership in accurate functioning of supply chain management of CHEP
company. Through this significance of strategic leadership in successfully performance and
management of supply chain is determined.

A justification
The importance of conducting this research project is to enhance the supply chain
management of CHEP organisation. This is significant for analysing the impact of strategic
business leadership and performing task in more effective manner to attain desired gaols of
organisation.

An overview
As per the views of Steven A. Melnyk (2020), it has been determined that supply chain
management of organisation needs to be performed in more effective and efficient manner
(The Emergence of the Strategic Leader, 2020). Strategic leadership will help in directing
employees to perform required task in better manner.

The proposed method for collecting data
 For this research different methods of data collection has been considered such as primary
and secondary method.

Expected challenges and proposed solutions
The major challenges in this research is related to lack of time and due to this all activities can
not be performed successfully (Cuervo-Cazurra and et.al, 2016). For dealing with this
challenges it is important for researcher to develop effective plan which support in completing
all activities in right time.

The expected contribution
The knowledge of this field will contribute in successfully supply chain management practices.
Strategic leadership will provide correct guidance to company so that all activities of supply
chain management can be effectively performed.

References
 Saunders, M.N. and Townsend, K., 2016. Reporting and justifying the number of interview
participants in organization and workplace research. British Journal of Management,
27(4), pp.836-852.
 Bell, E., Bryman, A. and Harley, B., 2018. Business research methods. Oxford university
press.
 Cuervo-Cazurra, A. and et.al, 2016. From the editors: Can I trust your findings? Ruling out
alternative explanations in international business research.
Online
 The Emergence of the Strategic Leader. 2020. [Online]. Available
through:<http://www.supplychain247.com/article/the_emergence_of_the_strategic_leader/
apics?ajs_uid=7687H9285256A7R>.

Thank You