Online Business Implementation in Jewellery Business

Running head: BUSINESS RESEARCH
Business Research
Topic: Online Business Implementation in Jewellery Business
Name of the Student
Name of the University
Author Note

1BUSINESS RESEARCH
Abstract
The business world has seen tremendous changes in the past few years once it has
transformed itself owing to the proper implementation of an e-commerce platform owing to
the technical improvements, it is making it easier for the customers and also benefitting the
business organizations from every aspect irrespective of the industries. Thus, following
would be research to find out the possibility of finding the scope of online jewellery
businesses in the city of Dublin in Ireland for finding out its critical success factors. To go
through this particular study, the research would be conducted into several chapter. The first
chapter would include the Introduction of the entire undertaken study. This would comprise
of the background behind the study, the aims and objectives for the entire conducted study,
the questions framed out of the researches, the problem statement describing the problem that
the study is aiming at solving, the rationale behind the study, and the assumed research
hypothesis. The next chapter would encompass the Literature Review that would have the
review of various collected articles stating the same topic. This would have the findings
gathered from the study, the gaps identified in the literature and a chapter summary. This
would help in identifying the works done by previous researchers, establish the context, and
justify personal ideas. The next chapter would have the Research Methodology that would
describe the methodologies adapted to collect the data and further analyse them for
identifying the result of the study. The next chapter would comprise of the Data Analysis
Results that would analyse and justify the collected data. The last chapter would comprise of
the Conclusions and Recommendations section that would gather the findings and main
conclusions for the whole research work by connecting them to the research objectives and
finding out the recommendations and future scope of the study.

2BUSINESS RESEARCH
Acknowledgement
I have had one of the best experiences about conducting this research and with this research, I
have realised that my knowledge has been enhanced beyond my expectations as well. I have
found that my analytical skills and my knowledge base has been enhanced to its paramount
level. I have faced challenges during the project, but at the same time, I have also realised
that I have learnt about the possible ways of overcoming the challenges as well. This has only
been possible with the help of my professors, my peers and every other people involved in
this research procedure. With this opportunity, I would like to thank my professor, and my
supervisor ____________________ for providing me with their constant guidance and at the
same time, the unending support that they have provided. I would also take this opportunity
to thank my academic guidelines as they have provided me with their valuable assistance and
thorough encouragement through the entire research process. My friends have also provided
me tremendous help and encouragement while collecting the data from the primary sources
and finally, I would like to say that this has enhanced and enlightened me with the throughout
research process for this particular research.
Hearty thankful and wishes,
Sincerely,

3BUSINESS RESEARCH
Table of Contents
Chapter 1: Introduction..............................................................................................................5
Background of the study........................................................................................................5
Research Aims and Objectives...............................................................................................5
Research Questions................................................................................................................6
Problem Statement.................................................................................................................6
Rationale of the study.............................................................................................................6
Research Hypothesis..............................................................................................................6
Structure of the study.............................................................................................................7
Chapter 2: Literature Review.....................................................................................................7
Introduction............................................................................................................................7
Findings of the Study.............................................................................................................8
Evaluation of the previous assignments.............................................................................8
Establishing the context.....................................................................................................9
Justifications according to personal perspective..............................................................10
Gap in the Literature............................................................................................................10
Chapter Summary.................................................................................................................10
Chapter 3: Research Methodology...........................................................................................11
Introduction..........................................................................................................................11
Method Outline....................................................................................................................11
Data Collection Process.......................................................................................................12
Sampling Method.................................................................................................................12
Sample Size..........................................................................................................................13
Ethical Consideration...........................................................................................................13
Limitations of the study.......................................................................................................13
Chapter 4: Results....................................................................................................................14
Introduction..........................................................................................................................14

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Empirical Results.................................................................................................................14
Frequency Distribution.....................................................................................................14
Survey Questionnaire Analysis........................................................................................17
Descriptive study..................................................................................................................23
Chapter 6: Conclusions and Recommendations.......................................................................24
Conclusion............................................................................................................................24
Recommendations................................................................................................................25
Limitations of research.........................................................................................................25
References................................................................................................................................26
Table 1: Distribution of Gender...............................................................................................15
Table 2: Distribution of age group...........................................................................................15
Table 3: How aware are you about jewelleries selling online?................................................17
Table 4: Do you have prior experience of shopping for jewellery online?..............................18
Table 5: How do you believe is the flexibility of time is providing advantage to the
convenience of shopping in online shops?...............................................................................19
Table 6: Do you believe that your shopping experience is enhanced due to the online
shopping facilities?...................................................................................................................20
Table 7: Do you believe that your trust factor is improved during buying jewelleries online?
..................................................................................................................................................21
Table 8: . Do you believe that the making charges for jewelleries are reduced when
jewelleries are bought online?..................................................................................................22
Table 9: Do you believe that online jewellery business can surpass the physical jewellery
shops in Dublin with the added benefits it provides the users?...............................................23
Figure 1: Distribution of Gender..............................................................................................15
Figure 2: Distribution of age group..........................................................................................15
Figure 3: How aware are you about jewelleries selling online?..............................................17
Figure 4: Do you have prior experience of shopping for jewellery online?............................18
Figure 5: How do you believe is the flexibility of time is providing advantage to the
convenience of shopping in online shops?...............................................................................19
Figure 6: Do you believe that your shopping experience is enhanced due to the online
shopping facilities?...................................................................................................................20
Figure 7: Do you believe that your trust factor is improved during buying jewelleries online?
..................................................................................................................................................21
Figure 8: . Do you believe that the making charges for jewelleries are reduced when
jewelleries are bought online?..................................................................................................22
Figure 9: Do you believe that online jewellery business can surpass the physical jewellery
shops in Dublin with the added benefits it provides the users?...............................................23

5BUSINESS RESEARCH
Chapter 1: Introduction
Background of the study
The world is experiencing the inevitable changes from all the aspects from time to
time. It is not just that the technological advancements have been affecting the lives of
people, but they have also been affecting the business world as well. The thematic sphere of a
business works along the changes in the entire world along with the technological
advancements that are achieved with the progression in time (Hübner, Wollenburg and
Holzapfel 2016). Just like every other business industry, like retail businesses, has been
gaining their tendency of transforming into e-businesses and promoting online shopping, has
been making the promotion of emerging technology flourish out even more. It has been found
that for this, the customers are also becoming more inclined for shopping online than
physically buying from stores. There are thus huge opportunities for businesses, even for the
jewellery industry, to establish their businesses online. This study would thus be performed to
find out the online selling capabilities and scope of the business if the Jewellery industry in
Dublin, Ireland are thinking of getting the business online.
Research Aims and Objectives
Aim: The aim of the research is to find out the proper ways by which the scope of the
online businesses can be found to be beneficial for the Jewellery industry in Dublin, Ireland,
so that the business organizations dealing with the selling of jewelleries can think about
transforming the business online and make the products available online for the customer to
buy through the web applications developed by the organizations.
Objectives: The objectives of the business research based on the topic of finding the
scope of online businesses for jewellery industry in Dublin, Ireland can be formulated as
below:
 To find out the benefits that online business provides to the already physically
established organizations running on traditional processes.
 To find out at what extent does the resources of an organization are affected if
a business running on traditional processes wants to shift to online business.