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Social Responsibility and Corporate Strategy of Starbucks

   

Added on  2020-10-23

6 Pages1534 Words461 Views
Professional Development
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BUSINESS RESEARCHSKILLS
Social Responsibility and Corporate Strategy of Starbucks_1

TABLE OF CONTENTSSECTION A ....................................................................................................................................1SECTION B.....................................................................................................................................21. Concern of Starbucks for social responsibility and corporate strategy..............................22. Uniqueness of Starbucks in accordance with the benefits to its employees.......................23. Analysis of rapid growth of Starbucks...............................................................................3REFERENCES................................................................................................................................4
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SECTION A Digitalisation of enterprises has revolutionised the business world where it is becomingimportant for the organisation to improvise their workplace in order to reduce manual workload.However, Sawicki, 2017, has stated that digitalisation of workplace has established flexible workenvironment for the European workers. It has increased the interest of employees in workplaceenvironment by reducing distance due to geographic boundaries. Further, the tools have enabledsystem of online communication which assists in managing direct communication of workers atall levels (Workplace of the Future: A View from European Youth, 2014). Advanced tools are themost preferred by European youth because it helps employees in integrated working and instrengthening business functions. In addition, system reduced the risk of favouritism and biasesat workplace. Apparently, as per Liu, Li and Gao, 2017, it has been discussed that there are 3 elementsof digital technology which are appealing to European youth that is user friendly systems, easycommunication and sustainability in work environment. Environmental technologies aims atrecycling abilities which helps in managing corporate governance. Economic success of an entityis based on sustainability of its operations. In accordance with Teece and Linden, 2017, it is theonly thing of advancement which assists organisation in surviving in dynamic market trends.Nevertheless, as per European youth interest, it has been determined that economic success ofcompany can only be measured by meeting consumer demands with the changing trends.Similarly, youth is accepting the technological advancement because it has made innovationeasier and on the other hand, reduced need of training. Apart from this, education system is also playing an important role in influencingEuropean youth towards digital enterprise and working environment. The classroom has becomedigitalised where all the students have access to internet and smart learning tools. However, asper Uhl and Gollenia, 2016, classroom learning of youth has established the easiest mode ofextracting reliable information which has promoted the needs of flood of information foremployees in digital enterprise. Thus, from the discussion of three points, it can be outlined thatdigitalisation of operations has encouraged the needs of advanced work environment forEuropean youth.1
Social Responsibility and Corporate Strategy of Starbucks_3

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