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Business Research | Assignment

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Added on  2020-03-28

Business Research | Assignment

   Added on 2020-03-28

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1
BUSINESS RESEARCH
The Name of the Student
The Name of the Course
The Name of the Professor
The Name of the School
The City and State where it is located
Date
Business Research | Assignment_1
2
Table of Contents
1.0 Introduction......................................................................................................................4
2.0 Project Objective..............................................................................................................4
3.0 Project Scope....................................................................................................................5
4.0 Literature Review.............................................................................................................5
4.1 Some gaps and problems in businesses which result from the use social media.........5
4.2 Some measures which should be taken to address the gaps and problems associated
with the use of social media to promote businesses....................................................................6
5.0 Research Questions/Hypothesis.......................................................................................8
5.1 Primary Question.........................................................................................................8
5.2 Secondary Questions....................................................................................................8
6.0 Research Design and Methodology.................................................................................8
6.1 Qualitative research......................................................................................................8
6.2 Quantitative research..................................................................................................10
7.0 Research Limitations......................................................................................................11
Business Research | Assignment_2
3
8.0 Time Schedule (Research Plan).....................................................................................12
9.0 Conclusion......................................................................................................................14
10.0 References List.............................................................................................................15
11.0 Appendices...................................................................................................................17
Appendix 1: A sample questionnaire form used in research............................................17
Appendix 2: The number of social media users (in billions) worldwide from 2010 to
2012...........................................................................................................................................20
Business Research | Assignment_3
4
1.0 Introduction
Social media refers to the many web-based communication tools which are used by people
to communicate and share other information through different ways. We have many social
networks which are used today for sharing information. Such social networks include Facebook,
Twitter, LinkedIn, Snapchat, Instagram, Pinterest, WhatsApp, and many others. According to
research done in 2017, we have about 2.46 billion people who use different social media
platforms in the world today. Facebook is the most popular social network and has the highest
number of users of about 1.86 billion users in the world. With the ever-growing technology, it is
estimated that the number of people using different social media platforms will shoot to 3.02
billion users by 2021. According to Wang, Niiya, and Mark (2015, pp.571-582), the largest
percentage of the people who use social media are young people especially the college students.
Social media plays a great role in the business world. For the businesses to do well, they
require a big number of customers. These customers can be found in the social media, and
therefore, it’s good for the businesses to engage in social media platforms to market their
products, ideas, or services to the billions of users who participate in social media. A business
which uses social media well to market its products or services gets many customers who help
the business to thrive well.
Business Research | Assignment_4

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