1 BUSINESS RESEARCH The Name of the Student The Name of the Course The Name of the Professor The Name of the School The City and State where it is located Date
2 Table ofContents 1.0 Introduction......................................................................................................................4 2.0 Project Objective..............................................................................................................4 3.0 Project Scope....................................................................................................................5 4.0 Literature Review.............................................................................................................5 4.1 Some gaps and problems in businesses which result from the use social media.........5 4.2 Some measures which should be taken to address the gaps and problems associated with the use of social media to promote businesses....................................................................6 5.0 Research Questions/Hypothesis.......................................................................................8 5.1 Primary Question.........................................................................................................8 5.2 Secondary Questions....................................................................................................8 6.0 Research Design and Methodology.................................................................................8 6.1 Qualitative research......................................................................................................8 6.2 Quantitative research..................................................................................................10 7.0 Research Limitations......................................................................................................11
3 8.0 Time Schedule (Research Plan).....................................................................................12 9.0 Conclusion......................................................................................................................14 10.0 References List.............................................................................................................15 11.0 Appendices...................................................................................................................17 Appendix 1: A sample questionnaire form used in research............................................17 Appendix 2: The number of social media users (in billions) worldwide from 2010 to 2012...........................................................................................................................................20
4 1.0 Introduction Social media refers to the many web-based communication tools which are used by people to communicate and share other information through different ways. We have many social networks which are used today for sharing information. Such social networks include Facebook, Twitter, LinkedIn, Snapchat, Instagram, Pinterest, WhatsApp, and many others. According to research done in 2017, we have about 2.46 billion people who use different social media platforms in the world today. Facebook is the most popular social network and has the highest number of users of about 1.86 billion users in the world. With the ever-growing technology, it is estimated that the number of people using different social media platforms will shoot to 3.02 billion users by 2021. According to Wang, Niiya, and Mark (2015, pp.571-582), the largest percentage of the people who use social media are young people especially the college students. Social media plays a great role in the business world. For the businesses to do well, they require a big number of customers. These customers can be found in the social media, and therefore, it’s good for the businesses to engage in social media platforms to market their products, ideas, or services to the billions of users who participate in social media. A business which uses social media well to market its products or services gets many customers who help the business to thrive well.
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