Social Media and Business Benefits

This assignment delves into the advantages of utilizing social media platforms for business success. It examines how social media can act as a bridge to connect with customers, facilitate marketing efforts, and enhance overall customer engagement. The analysis also considers the potential drawbacks associated with social media implementation in a business context.

Running Header: Business Research
Business Research
Authors ID:
Authors Name:

Business Research
On the basis of the conducted research, it has been analyzed by me that, social
networking has been considered as the most relevant and an integral tool for promoting and
advertising the products and services of any of the business corporation. Social networking is
one of the largest platforms which is held liable in bringing a hike in the sales and profits which
indicates a positive stability of the business corporation. It has also been noted that the business
entity can gain contacts, clients, public awareness about the products and the services (Dabbagh
& Kitsantas, 2012). Even the business enterprises who are into the small business can also take
the advantage of this platform.
On the basis of the research executed on the concept, it has been observed that social
media is the medium which has been proven beneficial for the business entities in developing the
interactions and relations with the customers. The social networking sites are very much capable
of getting the feedback from the clients as the sites are easily accessible and also offer
convenient mediums to the consumers. By making use of these services users can express their
opinions easily. Moreover, this platform has also been considered as one of the costs efficient
method as no operating expenses are incurred while making use of these options.
It has been analyzed that the main objective of the presented report is the impacts, the
advantages and the disadvantages of social networking sites and the associated platforms. Due to
the adoption of the globalization and modernization in the business environment, the business
corporations are required compulsorily to make adoption of the emergence of the varied range of
technological up-gradations and mechanization. Facebook, Twitter, Linkedin etc. are some of the
examples of the social networking sites. Moreover, some of the examples of the business
corporations have also been mentioned, such as Telstra, which is an Australian business
corporation. This business firm has adopted social media as the platform for enhancing the
engagement and involvement with their clients and the other stakeholders (Orland-Barak &
Yinon, 2007). This will offer a hike to their market share and goodwill and in-turn will
experience the increase sales and profits. Moreover, the impacts of the social networking
mediums on Telstra and Virgin Australia have also been examined. The below presented is the
data which has been collected in the Telstra and Virgin Australia by reviewing their financial
reports after the business entities started using the mediums of social networking. Also, the
reviews of the workforce were considered significant and their opinions were taken for analyzing
the impacts of this platform on the business operations.
Effectiveness and usefulness of the learning experience
I have observed a drastic change in my opinion after analyzing the concept of social
networking mediums and platforms. The analysis gave me a clarity about the concept and this
clarity presented that the social networking is more than a site. This made a change in the
perception that social networking has been proven advantageous for the business entities in
various ways. Moreover, this learning experience has made me aware of the concept of social
networking and also the impacts of the same on the business environment (Seidman, 2013). This

Business Research
has also gained me with the knowledge about the usefulness of the social media and advantages
and disadvantages of the same.
Usefulness of learning process
During the times of my graduation, the only aim was to become an HR manager for
Business Corporation. I used to analyze and follow well-known HR manager of some of the
multinational corporations so as to learn the basic skills and knowledge of the concept. After
gaining this knowledge I realized that I grew up with the knowledge about the concept and felt
that I have explored myself to a new level.
With the assistance of the concept of social networking, I explored myself and found that
I have made a number of advancements and up-gradations in my skills and capabilities. And also
observed that following the same path will aid me in attaining the future goals and milestones of
my career.
Moreover, gaining the knowledge about the concept also gave me clarity about some of
the areas in my personal life. In earlier times I had stage-phobia, I used to get nervous in front of
the crowd while interacting with them. And after exploring the concept I gained the knowledge
and confidence. This confidence led me to interact with the crowd and I was feeling comfortable
to communicate with them.
Explanation of what happened in learning process
The above-mentioned learning process is focusing on the concept of social networking. I
have learned to upgrade my skills and capabilities to a high level. This concept has made me
explore myself to a next level. The mentioned concept has also aided me with communicating
and interacting with the crowd. I have also become very much active and practical in my social
life and which has enhanced my relations on the personal level. Earlier I was not aware of the
concept of social networking but after analyzing the concept in details I came to know about the
benefits of the concept and also the usefulness of the same. This aided in a number of aspects. I
also got aware that there is a number of mechanisms and tools which can be proved beneficial
and can aid in developing the necessary skills and capabilities.
Evaluation of learning process
The overall learning process and the executed business research has been made focused
and revolved around the concept of social networking which has been considered as the largest
platform for promoting the products and services of a business entity. Moreover, the business
entity will be aided by the process of communication will be executed with an ease. The concept
will make a number of advancements and positive modifications on an organizational and
personal level in me. Moreover, it has also been analyzed that social networking will be proven

Business Research
beneficial for the business entity as it can be considered as the connecting bridge or the window
to the outside world. This will make the business entity to perform
Explanation of the learning process
The above-mentioned assignment has been analyzed for developing the knowledge about the
concept of social networking and also the benefits of the implementation of the concept in the
business organization. Moreover, the advantages and the disadvantages of the same are also
analyzed which has made positive developments and enhancements in my course and career.
In the limelight of the above-executed analysis, it has been reflected that the social
networking has been proven as the medium or the platform for developing connections with the
outside world.

Business Research
References
Akbari, R. 2007, Reflections on reflection: A critical appraisal of reflective practices in L2
teacher education. System, 35(2), 192-207.
Barnes, N. G., & Lescault, A. M, 2011, Social media adoption soars as higher-ed experiments
and reevaluates its use of new communications tools. Center for Marketing Research. University
of Massachusetts Dartmouth, North Dartmouth, MA.
Correa, T., Hinsley, A. W., & De Zuniga, H. G, 2010, Who interacts on the Web?: The
intersection of users’ personality and social media use. Computers in Human Behavior, 26(2),
247-253.
Dabbagh, N., & Kitsantas, A, 2012, Personal Learning Environments, social media, and self-
regulated learning: A natural formula for connecting formal and informal learning. The Internet
and higher education, 15(1), 3-8.
Kim, K. S., Yoo‐Lee, E., & Joanna Sin, S. C. 2011, Social media as information source:
Undergraduates' use and evaluation behavior. Proceedings of the American Society for
Information Science and Technology, 48(1), 1-3.
Orland-Barak, L., & Yinon, H. 2007, When theory meets practice: What student teachers learn
from guided reflection on their own classroom discourse. Teaching and teacher education, 23(6),
957-969.
Santrock, J. 2015, A topical approach to lifespan development. McGraw-Hill Higher Education.
Seidman, G. 2013, Self-presentation and belonging on Facebook: How personality influences
social media use and motivations. Personality and Individual Differences, 54(3), 402-407.
Yang, S. H. 2009, Using blogs to enhance critical reflection and community of practice.
Educational Technology & Society, 12(2), 11-21.
Hajli, M.N., 2014. A study of the impact of social media on consumers. International Journal of Market
Research, 56(3), pp.387-404.

Business Research

Business Research
References