Business Research - Using Social Networks in Business

RUNNING HEAD: Business Research
Business Research
Advantages and Disadvantages of Using Social Networks in
Business

Business Research 1
Table of Contents
Reflective writing.......................................................................................................................2
References..................................................................................................................................6

Business Research 2
Reflective writing
I have prepared this reflection of the previous assignments which are based on Advantages
and Disadvantages of Using Social Networks in Business. The motive behind writing this
reflection is to analyze what I have learned from the execution of previous assignments of the
research. I will discuss the key learning which I have gained from conducting this business
research and contribution of the learning to the experience and future growth.
I have gained knowledge of the different aspects of the research topic with a motive to
conduct the research within the time limit and attainment of the objectives of the research. I
have analyzed different aspects related to the topic of the research for enhancing the
knowledge and conducting the research in a successful way. I have identified that the
importance of social network has increased due to the change in the methods used for the
promotion of the products and interacting with the customers. With the use of social
networks, gaps between the different countries have been reduced. The social network has
acted as an opportunity which has enhanced the effectiveness of the marketing function of the
business (Baltar & Brunet, 2012). I have set objectives and defined scope of the research
program with a motive to define the aspects covered in this research. Objectives have been
set for guiding the research program in the right direction and scope defines the aspects
discussed in the program (Cho, et. al., 2007).
I have discussed different aspects related to the research program. I have accumulated data
related to the concept of social network, pros, and cons of using the social network in
business. From the information collected, it has been analyzed that social networks have
helped in sharing data with the different individuals for the purpose of establishing a social
relationship. Different social networking platforms are being used by the business for
establishing a social relationship with the different stakeholders (Picazo-Vela, et. al., 2012).