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Business Research: Introduction

Added on - 17 Jun 2021

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Running Head:BUSINESS RESEARCHBusiness ResearchName of the StudentName of the UniversityAuthor Notes
BUSINESS RESEARCHTable of ContentsIntroduction......................................................................................................................................3Project Objective.............................................................................................................................3Project Scope...................................................................................................................................4Literature Review............................................................................................................................4The current impact of mobile banking service.............................................................................4Mobile banking and customer satisfaction...................................................................................6Security threats for mobile banking service...............................................................................10Conclusion.....................................................................................................................................12Reference.......................................................................................................................................13Appendix........................................................................................................................................16Appendix 1:................................................................................................................................16Appendix 2.................................................................................................................................16
BUSINESS RESEARCHImpact of mobile banking on customer retention rate and Business PerformanceIntroductionAs the digital technology is becoming popular in Global Business scenario, mobilebanking plays a significant role in core operational process in banking transactions. All forms offinancial transactions and other major form of banking service, which can be operated frommobile devices including Smartphones and Tablets are included under the domain of mobilebanking (Bir, 2016). It also enables the user to get detailed information about the changes inbanking operational process and keep themselves updated with all forms of financial transactionsthat occur within their private banking account.According toKaur and Kiran(2015), one of the major criteria of success in the modernbanking services dependent on their ability to swiftly implement mobile or internet bankingservice. As smartphone devices are becoming popular among users in the society, most of thepeople prefer the usage of the same for essential banking services. It also enables the customer toconnect with the banking operational service in any time of the day. In spite of the fact that thereare higher level of risk that are associated with mobile banking in the form of Cyber threats, theusage of the same is considered to be an essential part of business performance, as it can help toretain more number of customers with satisfaction quality of Banking service.Project ObjectiveFollowing are the objectives for the current projectTo evaluate the impact of mobile banking service on customer retention and satisfactionEvaluate the impact of mobile and Internet Banking service in improving the level ofbusiness performance and growth of banking sectors.
BUSINESS RESEARCHTo estimate the risks that are associated with high usage of mobile banking serviceTo recommend possible strategies that are implemented in operational service of thebanking sector to minimise the threats associated with the uses of mobile banking serviceProject ScopeUnder the current context of Global Business scenario and banking transaction process, itis important for the current project to discuss the impact of mobile banking on customer retentionpolicy. The scope of the project is therefore to discuss about important competitive advantagepolicies that can be implemented by bank in the form of digitisation customer service, which canhelp to improve the client satisfaction rate. The scope of the project will also discuss the mattersrelated improving business performance by increasing the efficiency of using mobile bankingservice. It will also discuss the possible risks associated with the usage of mobile bankingservice. All the discussions of the project will be based on the existing literature that are relatedto the research work of the latest mobile banking service.The project will also be able to identify the existing gaps and thereby providerecommendation for future research work for improving the quality of mobile banking service.Literature ReviewThe current impact of mobile banking serviceThe introduction of mobile and banking service is estimated to have introduced nearly 20years back, even before the period of introduction of first commercial smartphone in theconsumer market. As the modern generation is rapidly able to adapt the usage of the latest formof technological devices, the banks across different parts of the globe are able to implement themobile banking operational service, which is mainly inch to improve the quality of customerretention policy (Thakur, 2014).
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