Business Responsibility: Global Businesses & Emerging Economies

This report examines the role of global businesses in contributing to the development of emerging economies. It reviews literature discussing the responsibilities of these businesses and analyzes the contributions of multinational enterprises (MNEs) like Unilever, Nike, and Nestle. The report finds that these companies implement various initiatives and programs aimed at improving health, well-being, environmental impact, and livelihoods in emerging nations. It concludes that global businesses play a crucial role in supporting emerging economies and should continue to expand their efforts to foster sustainable development and improve living standards.

Business Responsibility and Sustainability
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Abstract
In the competitive environment, the businesses are expanding their business in different
countries due to which they become the global business operator. The report include the
literature review that include the different thoughts from researcher identified in their study
about the theme that is “Should global businesses do more to help the emerging economies to
develop?. The discussion has been done on the view of different authors with the support of three
well-known MNE that contribute in development of emerging nations. The findings shows that
companies like Unilever, Nike, and Nestle who bring different initiatives and programs for the
development. Further, these companies will continue to do more to help the emerging economies
to develop.

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Contents
Introduction......................................................................................................................................3
Literature review..............................................................................................................................4
Discussion analysis..........................................................................................................................5
Conclusion.......................................................................................................................................8
References........................................................................................................................................9

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Introduction
Global business term refers to as the company that operate the facilities like distribution and
factories centers across the world. In the dynamic environment, there is rise in the global
business and their activities in the emerging markets. It has been found that the companies Like
Amazon and apple have reached the market valuation of approx. one trillion dollars. These
companies major remain dependent on the emerging economies that include China and India for
the labour, resources, and access to the market. Concluding this, the aim of the report is to
undertake the research on the theme which is “Should global businesses do more to help the
emerging economies to develop?. The research paper is based on the themes of Global business
and Emerging economies. It includes different view of research about global business and their
contribution through effective CSR in emerging nations. The research is supported with three
companies that include Unilever, Nike, and Nestle.

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Literature review
According to the Kolk, 2016, developing economies contribute likely to play a major role when
it comes to the growth of the consumer products of the company that has given the positive
outlook for many markets. This is true that providing the sustainable work opportunities is
enough as this contributes in developing the economies. In the present decades, it has been
witnessed that the forces that have obsessed the growth in upcoming economies have been
documented well. The contribution in the growth has been done by globally competitive, highly
productive, and nimbly managed private companies. This has been analysed that the growth
performance of over than 70 countries and witnessed that 18 emerging organisations have led to
the certain development thresholds in terms of the per GDP capita growth of at least 3.5%
annually in the next 50 years (Tonby & Madgavkar, 2018).
Agreeing to this, the research of Jamali & Karam, 2018 says, that role of global business is very
vital in the emerging economies as they contribute effectively in their development. Many
companies avail the resources and labour from the emerging markets like China, India,
Bangladesh, and many others. This leads to rise in the economy that contributes in the
development of the country. According to the view of the Fayyaz, Lund-Thomsen & Lindgreen,
2017, most of the companies from their business in developing economies in order to attain the
high revenue from the market which means that they want to exploit the resources and are not
thinking for the welfare of countries like India, china and many others. In the new markets, they
get the cheap labour, easy resources and many other elements due to which they can gain the
high profit which is only motive.

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Discussion analysis
Some companies perform corporate social responsibilities in emerging market to bring
development in the society. This has been witnessed with Unilever Company that is well known
transnational consumer goods companies with the headquarters in London, UK is contribute in
Indian market (HUL, 2019). The company is performing operations in India where they have
established long-term relationships to offer value to life. The company works with the mission to
bring the society development. The company has performed the three major goals that include
improving the health and well-being, reducing the impact on environment, and improving the
livelihood.
Considering the view Jamali, Lund-Thomsen, & Jeppesen, 2017 presents that there are many
companies who bring the projects through which thy can bring develop. This has been found that
for enhancing the livelihoods in India company introduced project Shakti. The project Shakti is
formed by company with an initiative to empower the rural women and to create the livelihood
opportunities in the financial terms. The company offers the regular stream for the Shakti
entrepreneurs and their families (Pati & Narendra, 2016). This leads to rise in the development of
society, economic improvement, enhancing the sources for resources like finance, better
infrastructure and many others. This leads to opportunities for other companies to invest in
emerging market and contribute in development.
Gupta, 2014 says that not only Unilever but also every company perform the role in the
development of emerging markets and they should do it because they are the one who avail the
benefit of the emerging market in terms of labour, resources, and many other factors. Thus, they
become responsible enough either to perform the activities in the betterment of the communities
and people or to take the initiatives for the development in emerging markets. For example;

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Nike, a recognised company has decouple sustainable growth from the limited sort of resources
due to which the company implemented a strategy of emerging markets majorly in developing
countries like China which offer easy to access to Nike product as well as resources. For
instance; company has developed the logistics system in China considering the sustainability and
development in the country (Xiaojin, 2019). This system includes the adoption of customized
design that reduces carbon emission. The harnesses nature light, recycles cardboard boxes, uses
recyclable plastic packaging and many others.
Many companies expand their business in emerging economies for development. This can be
witnessed with the company Nestle, one of the multinational companies who perform their
business operations globally. The company contribute effective with the CSR initiative and by
performing the strategy in right manner for development (Tiwari, Tewari & Tewari, 2018). For
instance, Nestle Company has the decentralised structure of management due to which they have
emphasise on attracting and recruiting the candidates in developing markets like China, India and
others. This effectively contributes in reducing the unemployment rates and by performing
corporate responsibility; they contribute the citizen in uplifting the standard of living in these
regions. Thus, the companies contribute effectively in climbing out of the poverty that leads to
development, also aspire for the better life styles, and improved living standard of people.
Companies has taken the different initiatives in the market of china. Some of the intiatives taken
by the Nestle in developing countries include:
1. In China 2008, they donated 6,000 boxes of bottle water worth 220,000 RMB through the
Ministry of Commerce.

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2. The company has formed the strong educational and manufacturing context, powerfully
effects the business’s capability to be worldwide competitive (Muthuri, Moon, &
Idemudia, 2012).
This has been clear with the fact that companies who are performing their operations in
developing country not only take the benefits but they do return the favour by offering the better
corporate social responsibility and development. Further, these companies continue to offer more
help emerging economies to develop.

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Conclusion
In the end of the report, it has been found that global businesses do more to support the emerging
economies in order to develop and improve living standards. It has been found that currently
different companies are performing the operations globally and they try to manage as well as
perform the corporate social responsibility. The different researchers have presented their view
on the theme that is further discussed. The global business initiatives and activities are discussed
above with the support of the companies like Unilever, Nike and Nestle who are considered as
the leading companies with global operations. One of the major projects taken by the Unilever
Company includes Power Shakti that is bringing the major changes in women empowerment. In
addition, many other aspects are explained in terms of Nike and Nestle. These companies should
keep developing the more to do the welfare because developing companies need more resources.

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References
Fayyaz, A., Lund-Thomsen, P., & Lindgreen, A. (2017). Industrial clusters and CSR in
developing countries: the role of international donor funding. Journal of Business
Ethics, 146(3), 619-637.
Gupta, A. D. (2014). Implementing corporate social responsibility in India: issues and the
beyond. In Implementing Corporate Social Responsibility (pp. 19-29). Springer, New
Delhi.
HUL. (2019). India sustainability initiatives. Retrieved from: https://www.hul.co.in/sustainable-
living/india-sustainability-initiatives/
Jamali, D., & Karam, C. (2018). Corporate social responsibility in developing countries as an
emerging field of study. International Journal of Management Reviews, 20(1), 32-61.
Jamali, D., Lund-Thomsen, P., & Jeppesen, S. (2017). SMEs and CSR in developing
countries. Business & Society, 56(1), 11-22.
Kolk, A. (2016). The social responsibility of international business: From ethics and the
environment to CSR and sustainable development. Journal of World Business, 51(1), 23-
34.
Muthuri, J. N., Moon, J., & Idemudia, U. (2012). Corporate innovation and sustainable
community development in developing countries. Business & Society, 51(3), 355-381.
Pati, S., & Narendra, V. S. (2016). Women Empowerment and Micro Finance in
India. PARIDNYA-The MIBM Research Journal, 4(1), 12-19.

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Tiwari, G. K., Tewari, A. K., & Tewari, S. (2018). Indian Rural Market: Opportunity &
Challenges in Global Context. Indian Rural Market: Opportunity and Challenges in the
Global Context, 1(1), 134-145.
Tonby, O. & Madgavkar, A. (2018). The role companies play in boosting growth in emerging
markets. Retrieved from: https://www.weforum.org/agenda/2018/09/role-companies-
emerging-markets/
Xiaojin, R. (2019). Nike steps up sustainability drive. Retrieved from:
http://www.chinadaily.com.cn/a/201901/17/WS5c3fe580a3106c65c34e4fe0.html