Assignment on Business Retail

Running head: BUSINESS RETAIL
BUSINESS RETAIL
Name of the Student
Name of the University
Author Note:

BUSINESS RETAIL
Answer to Question 1
Nature Own Medicine is known to be an award-winning retailer which started exploring
the overall possibility for expanding its operation in the market of Canada. It is considered for its
attractiveness of the retail industry more specifically for health and wellness. Nature of
supplement is growing to 3 billion industry in Canada, which looks for 70 per cent of Canadian
citizen taking the supplement (Wu & Li, 2018). The organization also have an idea that there is
plenty of room for another retailer for vitamin and healthy products. The organization has
branded itself as Nature Own Medicine for the market of Canada. They do not have a look for
further of the product. It has conducted a complete review of the competitive landscape in the
country. It is considered as a real opportunity for bringing new offering to Canada (Ismail et al.,
2018). The organization does not have only vitamins and supplements which focus on the health-
conscious consumer. It also carries a strong line for sports supplement that emphasizes on active
consumer.
Answer to Question 2
Nature Own Medicine comes up with strong line of sports supplement which focus on
some of the active consumers. The firm understand that there is plenty of room for another
retailer for both vitamin and healthy products. The customers of nature own medicine is looking
for some gummy multivitamins for kids, basics fish oil and required supplements (Olson et al.,
2018). The obscure herbs are those people which has become the most conscious regarding
taking care of health in particular way. NOM clearly highlights the level of assortment and
breadth, which is being offered to the market. It comes up with a level of service and knowledge
which completely engages different customers in conversation (Morgan et al., 2019). This