Business Review of AIA Insurance Company in Malaysia

Running head: BUSINESS REVIEW OF AIA INSURANCE COMPANY IN MALAYSIA
Business Review of AIA Insurance Company in Malaysia
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BUSINESS REVIEW OF AIA INSURANCE COMPANY IN MALAYSIA1
2. Business Review
This section would comprise of a review over the business aspects that are being
performed at AIA Insurance Company situated in Malaysia. The different factors that would be
considered while reviewing the business strategies are marketing strategy, business strategy,
operational aspects and technology innovations made at the insurance companies. The business
review would be conducted by keeping a major focus on AIA Insurance while comparing the
factors with their competitors, which are Great Eastern, Prudential and Allianz.
2.1 Marketing Strategy
A marketing strategy is defined the overall planning over the ways in which the
marketing plan of the company would be devised. With the help of a proper devised marketing
strategy, the company would be able to decide the ways in which prospective customers could be
brought in within the business and their services could be offered accordingly (Ansari and Riasi
2016). The marketing strategy would comprise of the value proposition of the company, data on
targeted demographics of customers and key brand messaging while also considering on other
high-level elements.
2.1.1 Marketing Mix
2.1.1.1 Product
The AIG Company offers a diverse range of portfolio, which also offers a wide range of
price based on the products. Different decisions made on the pricing strategies are taken based on
considering various factors that include optimizing of social costs, prioritizing of profit
generating investments, cost effectiveness and assigning weightage to certain designed policies
based on maximizing of profits. During the development of pricing strategies, AIG considers the