Business Simulation

Business Simulation

INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
PART A – Strategy..........................................................................................................................1
Vision or Strategy........................................................................................................................1
Competitive analysis....................................................................................................................2
Performance results.....................................................................................................................6
Performance analysis...................................................................................................................8
Future Plans and recommendations.............................................................................................9
PART B - Reflection Report..........................................................................................................10
Executive summary...................................................................................................................10
Introduction................................................................................................................................10
Identified Event.........................................................................................................................11
Review of relevant theory..........................................................................................................11
Review of industry practice.......................................................................................................12
Application of theory and practice............................................................................................13
Discussion..................................................................................................................................13
Recommendations......................................................................................................................14
CONCLUSION..............................................................................................................................15
REFERENCES..............................................................................................................................16

INTRODUCTION
Business simulation is being used for the preparation, schooling or study of businesses. This
can be focused on the scenario, or matrices. Most business simulations are being used to practice
and improve the company expertise (Aithal, 2016). The learning goals includes the strategic
thinking, decision making process, creative thinking, financial analysis, problem solving, market
analysis, operational activities, teamwork skills. Recently, the business games industry has
seemed to have implemented the term business simulation game, rather than just playing games
or simulation. The term simulation is often considered too educationally materialist. Simulation
further refers to the activities where there is an investigation for an optimal level for some
problem, whereas it's generally not the aim of an interactive learning. The term game, on the
other hand can indicate wasting so much time, not having to take things to the extreme and
participating in a workout designed simply for pleasure. The simulation game idea also seems
deliver the best mixing and balancing between some of the two. Simulation game play is also the
expression used by the community for educational games. Limitless is the manufacturing or
distribution company in the multiple locations.
This assignment is based on the simulation and it covers separate two topics whereas part
A is all about the business strategy which covers the several topics such as vision and mission,
review each year’s performance with the help of competitive analysis as well as performance
analysis. It includes the evaluation of financial performance of the company throughout the years
and how they implement business strategic decisions in terms of HR, logistic, accounting,
product development etc. In addition, it covers the future plan along with recommendations to
improve the overall performance as well as maximise their profit margin. Along with it, second
part includes the reflection study that what individual learn from comparing companies
performance and it also cover the events in their simulation team.
MAIN BODY
PART A – Strategy
Vision or Strategy
Vision: A vision is a strong statement that lets people know how company view
their business's future and how much it relates to the surroundings (DiPaola and Wagner, 2018).
Ultimately it will help reinforce the idea they are delivering to the customers. There are several
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core values of the Limitless Company which required evaluating the importance of these values
and formulating a Mission statement to achieve the success. Vision of the Limitless Company is
to socially responsible, Smartphone as basic need and highly reliable.
Values: Core values of Limitless Company are to become the leading organization which
captures the entire world through maximising their sales.
Mission: Is to become most trusted brand among the customers and along with it they are
loyal for this brand too. People acknowledge this company’s product with most reliable who
fulfil their basic needs.
Human Resources (HR): Limitless Company should focus on their human resources
because they are essential for it. Human resources required achieving the business goals &
objectives through providing effective training to improve their performance. Management of
Limitless provide the essential technical training to their staff to make sure that employee able to
perform their task. In addition, also motivate their people to perform out of the box which
increase their productivity. Limitless make sure to develop as well as empowering their
employees through providing effective workshops or training session to encourage them to
maximise individual employee performance as well as productivity.
Culture: Organization culture should be very positive, friendly or comfortable which
motivate individuals to come office regularly which reduces the absenteeism. Taking into
account the assumption that inspiration acts as the key to achieving productive and efficient
employee efficiency is provided by the Limitless Company (Albort-Morant and Ribeiro-Soriano,
2016). Therefore, this mobile organization's corporate culture continues to rely on trying to fix
workplace satisfaction so that they can function equally and transparently. It encourages the idea
of fairness and uniqueness at all occasions within the firm's premise. The organization has
created a culture that promotes strategic development in order to comply with the global market
requirements and wants of customers.
Competitive analysis
Porter’s five force model: This competitive analysis model is used by the Limitless
Company in order to evaluate the competitor’s effect in the specific industry (Burger and Luke,
2017). This analysis also used to measure the rivalry performance and their review their own too.
Further discussions are as follow:
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