Business Simulation: Strategy Paper and Reflection Report

This document explores the concepts and process of business simulation and how it helps in managing a venture. It includes a strategy paper and reflection report on professional development. The document discusses the review and future plans of G Mobile, vision and strategy, progress of the business each year, and more. Subject: Business Simulation

Business Simulation

Table of Contents
INTRODUCTION...........................................................................................................................1
PART A – Strategy Paper................................................................................................................1
A:.................................................................................................................................................1
Review and Future plans of G Mobile.........................................................................................1
B –................................................................................................................................................2
(1) Vision and Strategy of G Mobile...........................................................................................2
(2) Review on progress of business each year.............................................................................3
Cash flow statement:..................................................................................................................9
(3) Future plans and recommendations......................................................................................11
PART B – Reflection Report on Professional Development.........................................................12
Executive Summary...................................................................................................................12
Introduction................................................................................................................................12
Identified Events........................................................................................................................12
Review of relevant concept or theories.....................................................................................13
Review of industrial practices...................................................................................................13
Application of theory as well as practice...................................................................................14
Recommendations for practice and research.............................................................................15
CONCLUSION..............................................................................................................................15
References......................................................................................................................................17

INTRODUCTION
Business simulation refers to a computer-based model of dynamic business process, which
helps in creating the interactive learning experience among a team. Despite of giving attention of
one view, it helps in developing an activity where all individuals engage in a group-work to
establish own venture as per real time of market situations. Using this software, a person can
emulate real-world factors as well as challenges that a venture can faced, by setting a particular
goal and strategies for running a business (Lohento and Sotannde, 2019). It develops
professionalism under learners by creating a risk-free environment, where all participants can
determine consequences of their actions on whole business, without directly affect the same. The
present report is going to explore the concepts and process of business simulation that helps a
learner, how some ideas will help not only in start-up a venture, but also run it smooth manner. It
is based on a G Mobile, which is ready to take over market of smartphone industry, by launching
a new product with unique and innovative features. This study is divided into two main parts,
where first demonstrates paper strategically, by describing the way business simulation activity
will help in managing this venture for upcoming years. For this purpose, key aspects which will
be highlighted includes review on future plans, with evaluation on success of same. It also covers
major part like vision and strategy, review of progress in each year and more. While second part
will throw light on performance development review, in terms of events, review of industrial
practices, theoretical applications and more.
PART A – Strategy Paper
A:
Review and Future plans of G Mobile
In the international business plan, G Mobile has developed a number of strategies for
running business successfully in future. Based on strategic focus, its management has made
tactical decisions for progressing each year and reviewing performance of all departments. A
balanced policy as well as powerful vision of this company will help in sending a clear message
to all potential customers, company’s shareholders, staff members, with intention to make
alterations in business plan each year.
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Generic Strategy: It is based mainly on customer focus, with aim to concern on
establishing the great and ever-lasting relationship with targeted audience. For this purpose,
management will focus on developing a strong brand identity, by concerning on product and
customer development features.
Target: Offering the highest quality and become market leader in highly quality oriented
markets is the main target of G Mobile. To achieve it, maximum focus is given on education and
skill development of staff to increase competitive level of business, that would help in increasing
market share also.
Growth: For achievement of growth in business, Ansoff matrix as a strategic planning tool
is used, which emphasis on chosen one main strategy from product development, diversification,
penetration and market development. Among these, product development is chosen as main
strategy for creating innovation in its new smartphone, which is based on e-model.
Marketing: For promoting new product, investment is made on number of events like
support communities to fight with Covid-19, help NHS in increasing ventilator facilities,
advertising in worldwide programs like sport events by sponsoring them etc.
Thus, it has evaluated that strategies and future plan by management of G Mobile, will
help in sustaining growth with increase in market share more easily.
B –
(1) Vision and Strategy of G Mobile
Vision and mission statement:
The main vision of G Mobile is to offer more innovative and environment friendly
smartphone to people, which truly meet their expectations that they expect while purchasing a
new phone (Marciniak and Jarzębowicz, 2017). While main mission of this venture is to sale 7
billion phones in next 5 –years to 7 billion people, in order to gain high competitive position at
marketplace. For this purpose, its business core activities mainly emphasis on provide support to
local communities, so that CSR objectives of company also meet, to run sustainably in future.
Values: For increasing value of products, the main goal of G Mobile is to focus on
establishment of great as well as lasting relationship with its customers. For this purpose, it will
also concern on building a strong brand identity, where chasing innovation will result in making
the clients ambassadors of business.
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HR: As workers are considered as most crucial resources, where friendly, professional as
well as talented one helps firms to gain high success. Therefore, G Mobile will highly concern on
motivating and educating its staff by keeping them involved in every business activity, provide
them timely training and more, that lead to improve productivity of them as well (Marques,
2020). This firm will also purchase HCM i.e. Human Capital Management Support System,
which would help in supporting team to handle all process related to human resource more
efficiently. For this purpose, €15.000,00 for set-up and licensing cost annually as €15.000,00 has
been invested. This would help in increasing loyalty and high productivity of employees. In
addition to this, investment is also made on developing a program, which is specifically aimed
on development of high potentials. It will help in attracting and keeping the best future captains
of industry. The costs are high (€ 10.000,00) and this investment will increase its effectiveness if
the program runs for a minimum of 3 years. For every year longer than the 3 initial years, the
productivity of the staff will be increased with 1.5% per year (with a maximum of 6%), including
minimising the chance of employee turnover.
Culture: The organisational culture will be developed on the basis of three main aspects
that are equality, diversity and inclusion, which would help in getting highly motivated
workforce for achievement of corporate goals (Marr, 2016). Here, to promote all these aspects,
NES i.e. National Equality Standard will be implemented in company's global recruitment
structures, for ensuring that people regardless of their background and difference in
characteristics, will get equal chances for being hired. In this sense, setup fee is € 15.000,00 and
after that, the yearly costs are € 15.000,00.
(2) Review on progress of business each year
To conduct the competitor analysis, for determining own competitive position and
potential of business capabilities to sustain higher growth in future, a number of models can be
used, as explain below with respect to present company – G Mobile:
Porter’s 5 forces
This model is acknowledged with determining the intensity of major competitors and
potential of new ones, that might affect business of a company in a high manner. In context with
G Mobile, as it deals in manufacturing industry, where to run business sustainably, it is essential
to review the organisational performance over a specific period. For this purpose, porter’s five
force model is applied in following way –
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 Bargaining Power of customers: At initial stage of business, it has evaluated that extent
of this force might be high, because people when buy new phones, concern on
availability of substitutes also which fits with their budget (Palloff and Pratt, 2011).
Therefore, it forces new phone ventures to offer their product relatively at low cost. But it
might impact on competitive position, where to minimise extent of bargaining power of
customers, G Mobile has adopted the product development diversified strategy, by
concerning how its new products will provide better services to them, than others.
 Bargaining Power of suppliers: At initial phase of business operations of G Mobile, it
has been evaluated that extent of this force relatively as low, because number of suppliers
in mobile industry is much high. Therefore, present firm will concern on making better
relations with suppliers and distributors, to gain their support in meeting clients need
specifically on time. Threat of Substitutes: Presence of number of mobile companies at marketplace, shows
that potential threat of substitutes for G Mobile is much high (Preller, Patzelt and
Breugst, 2020). Therefore, to reduce this threat, company will concern more on
marketing its new product by providing brand knowledge to its customers. A number of
campaigns for new smartphone and brand will be emphasized, to differentiate the same
from competing brands and products. In this regard, such campaigns provide an
advantage to get high attention of targeted audience. Threat of New Entrants: In the mobile or smartphone industry, it has evaluated that to
start a new venture, a huge amount of funds is required, for manufacturing and creating
innovations in new product, which could diversify its business from others. Along with
this, high investment and time is also required for establishing a new brand within this
industry. Therefore, the threat of new entrants for G Mobile is relatively low. Competitive Rivalry: Various branded companies in smartphone industry which raise
high competition to G Mobile, for running its business successfully. Therefore, potential
of this force is high, which can be minimised by increasing branding image and
sustainability of business only. For this purpose, management has decided to make
investment in e-phone new models, quality of mobile at affordable price, help
communities to prevent from Corona virus, support NHS by donating 100 ventilators etc.
All these processes, will help in increasing brand awareness among targeted audience.
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Market share
A market share pertains to the proportion of the total business mass for one business
owned in respect of its competing companies in a certain market. Many corporations utilize
market share for their management purposes, i.e. a corporation may try and at some time obtain a
predefined market share (Syah and et. al., 2020). This share could be a helpful goal, because it
obliges owners to focus on the total industry and competitive actions. this is also simpler to
quantify than certain other prevalent goals, like profit maximization. But the setup of a
corporation aims of growing market share is potentially a problem. If a business does not very
often result in higher profit margins, it could be supposed to offer too limited a market value to
achieve that objective. There are major 3 markets of Company G Mobile: Netherland, Belgium
and France and. In this context, company has customer focused segment demand in Netherland is
319334.4 while quality focused demand is 199584 and Price focused demand is 1590435 in 2020
that attained the demand level of 319334.4 (customer focused), 199584 (quality focused) and
1590435 (Price focused) respectively in 2029. In market of Belgium, G Mobile product’s
customer focused demand is 432000, quality focused demand is 600000 and Price focused
demand is 1500000 in year 2020 which touched level of 359251, 498960 and 1325362
respectively in year 2029. In market of France G Mobile’s customer focused demand is 1500000,
quality focused demand is 1080000 and Price focused demand is 2040000 in 2020 which further
touched level of 1247400, 898128 and 1802493 respectively in year 2029. G Mobile can expand
market share via innovation, reinforcement of customer engagement, insightful recruiting and
competition (Tiwari, Nafees and Krishnan, 2014). Market share of corporation is the proportion
of its products that regulates the overall market. In Netherland market there is no change in
overall market share due to no change in demands. In Belgium company’s product demand is
greater as compare to other market.
Competencies and capabilities
To distinguish business from others, the best model that a company can use is SWOT
analysis, which helps in measuring competencies and capabilities of business by determining
major strengths and opportunities for growth, as well as identifying threats and weaknesses that
can be removed via taking timely actions. In context with G Mobile, it is going to launch new
phone at marketplace, which is manufactured on the basis of E-phone New Model, having 5G
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features. It makes new phone with fast, safe and will mark next generation phone. G Mobiles
mainly aims to reach to potential capacity throughout the world and expand its business, globally
within mobile making industries. For this purpose, it highly concerns on making its product user
friendly to everyone, by launching phone under slogan as “G for life G for everyone”. But
before launching this product, it is essential to measure competencies and capabilities of
business, by using SWOT technique in following way –
Strength:
 Finance
 customer care 24 x 7
 design
 service centre
 innovative features
Weakness:
 Fall down of international response
Opportunities:
 Involvement of business in many
events and organisations
Threats:
 market share
 government policy
 insurance
Strengths – There are number of factors present that shows major key strength of G
Mobile, to show its level of competencies and business capabilities. It includes sufficient amount
of funds and finance for making investment in R&D to develop innovation in business and
product design (Winston, 2016). This would also help in organising programs for staff
development, so that higher contribution of them can be gained to meet corporate objectives.
Another main thing is providing 24 x 7 hour customer services, that help people in responding
immediately towards customer’ complaints.
Weaknesses – This factor shows the negative aspects of business, that decreases
competencies at marketplace adversely, if timely actions will not take. In this regard, it has
evaluated that key factor that shows major weakness of G Mobile, is failure to get international
response in desired way, towards its new eco-friendly smartphone. Therefore, it will concern on
running programs to support local communities to fight with pandemic impact (Corona virus).
This will help in increasing brand awareness and getting international response towards its
innovation.
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Opportunities – For increasing competencies and business capabilities, some
opportunities are available for G Mobile like involvement in many events and organisations. It
includes a press release for providing short message on TV-shows and social sites about Quality
mobile at 10% affordable price; Stay home, Stay Safe and Stay connected with unlimited data;
Support NHS by donating ventilators, etc. Making investment or involvement in such events,
lead to gain opportunities for G mobile in branding its business (Zheng, Bender and Nadershahi,
2017).
Threats – A number of few threats present that impact on business activities of every
smartphone industry, where for G Mobile, it includes government policies and interventions
which concern more on society benefits, insurance and market share of major brands. Therefore,
strategies are needed to be taken for reducing potential of these threats.
Product / price analysis
A price analysis in sales promotion is related to study of consumer reactions to
compositional prices in strategy evaluation. The price analysis is in general the analysis and
comparison process of the recommended product after evaluating various costs and benefit
elements. These really are two key facets which must be taken into consideration by all
enterprises that strive to meet customer demands. G Mobile estimates that demands on the
Belgian marketplace is almost 240 000 in year-2020 on the basis of product costs, and revenues
in that period would be around 118,464 (Aoyama, M., 2016). On other hand, their demand per
price was 180,000, but their income was 0 for the same period. There would be 0 revenues
between 2023 as well as 2024, vary depending upon products relative quality and price, but
Netherlands had a quite large market. In year 2025, 2026 and 2027 no item seemed to be
available but 46268, 64451 as well as 58616 seem to be available on demands. The demands for
quality seemed to be 172800 as well as 117506 in year-2021, value would have been 1377000,
while sales amounted to 0. Selling depended on the requirements for quality. Around 2020 to
2029, the market for quality / costs was very huge, but the enterprise is not able to meet
demands. This indicates how organization began to satisfy the need for a small component of the
market, focused on the prices of cell telephones. Based on demand and product quality, the firm
won't release in year-2028. Stock levels revenue from year-2029 was zero and yet quality income
was 5,791, that is quite low compared to actual consumer demands (Bindon, 2017). The main
benefit of market analysis is which it allows a company avoid possible losses. If a company
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blindly incorporates product without understanding who could buy it and why, this is not likely
that the product will succeed. A consumer research tells the company what it wants to do to more
cost effectively satisfy the customer's needs. It determines how the company can achieve and
attract towards its potential customers.
Analysis of financial data:
The evaluation and analysis of company's financial statements is intended to establish
meaning and importance of financial data so that future earnings outlook, the capacity to afford
financial obligations maturity period are estimated, both capacitance and long-term, meaningful
dividend pay-out is profitable. Here following is comprehensive analysis of financial data
reported by G Mobile, as follows:
Income statement: P&L report on a corporation's financial performance over given period
by giving a brief overview of its income and expenditures. The report is used by a stakeholder to
assess the company's profitability for period. The income statements underline turnover over a
specified period (usually 1 year) where the costs backed by business are subtracted over same
period. This differencing indicates the corporation's gain or loss at close of financial year. As in
the scenario of G Mobile Company's income statements, revenues in year-2020 are 0 which
arrived at € 91.673.879,00, € 90.163.594,00, € 1.337.670.198,00, € 987.653.886,00, €
896.922.047,00, € 733.482.753,00, € 1.285.585.389,00, € 1.035.972.530,00 and €
745.836.568,00 during year 2021 to 2029 respectively. G Mobile’s gross profits are €
275.318.064,92, € 347.586.838,44, € 383.688.504,96, € 179.590.165,85, € 200.185.350,80, €
204.792.586,88, € 280.167.683,00, € 18.133.104,00, € 18.646.484,00 and 0 during 2029 to 2020
respectively showing upward trend in Gross Profit. G Mobile’s net profit is € -553.000,00, € -
40.851.717,91, € -40.113.416,49, € -125.667.281,52, € -149.692.398,49, € -428.149.911,15, € -
495.180.579,14, € -434.045.040,13, € -500.940.937,84 and € -614.804.863,99 during year 2020
to 2029 respectively. This indicates that corporation’s net profitability level is declining
continuously showing down ward trend (Borko and et. al., 2015). By boosting revenue, like
through selling additional products or by raising prices, businesses may raise their net profit. By
cutting costs (e.g. buying alternative sources for product materials), corporations can boost their
net profit margin.
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Revenue Gross profits Net profit Year
€ 91.673.879
€ 90.163.594
€ 1.337.670.198
€ 987.653.886
€ 896.922.047
€ 733.482.753
€ 1.285.585.389
€ 1.035.972.530
€ 745.836.568
€ 800.336.602
€ 275.318.064
€ 347.586.838
€ 383.688.504
€ 179.590.165
€ 200.185.350
€ 204.792.586
€ 280.167.683
€ 18.133.104
€ 18.646.484
€ 20.578.136
€ -553.000
€ -40.851.717
€ -40.113.416
€ -125.667.281
€ -149.692.398
€ -428.149.911
€ -495.180.579
€ -434.045.040
€ -500.940.937
€ -614.804.863
2020
2021
2022
2023
2024
2025
2026
2027
2028
2029
Balance sheet: A balance sheet is financial document released by a business to maintain
its assets, all liabilities and total capital employed. However, only the financial details of a
company are contained in balance sheet. That implies that if company trying to compare figures
on a yearly or quarterly basis will need exposure to historic records. Evidently businesses care
about such reports as they report their financial condition, but shareholders often find them
useful resources. From 2019 G Mobile balance sheets, it has been analysed that cash balance was
approximately during that year (Ceschi, Dorofeeva and Sartori, 2014). The company recorded
around €1700,000 in head-to - head capital fixed assets in year before, while its total liabilities
became approximately €521,187. The cash-fund went up to €513591660 in year-2020 and there
are 2100000 surpluses. It shows that the company has enhanced its working capital status over
the years. The very same forecasts for year 2021 have reported that next year's efficacy has fallen
as overall cash-balance for company dropped by 45951711 even before cash point during this
year. Company’s total assets level is € 521.187.000,00 in year 2019, which reached to €
519.634.000,0, € 485.132.282,09, € 441.568.865,60, € 414.550.309,07, € 233.395.900,29, €
243.501.094,27, € 227.163.072,92, € 282.723.614,77, € 245.558.994,22 and € 222.303.484,14
respectively from 2020 to 2029 respectively. These figures show that company’s overall assets
have been enhanced over the said period. Throughout this period company’s capital is stated at
same level i.e. 250000, while overall equity has been changed over the period due to net loss or
profit.
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Total assets level Year
€ 521.187.000
€ 519.634.000
€ 485.132.282,09
€ 441.568.865,60
€ 414.550.309,07
€ 233.395.900,29
€ 243.501.094,27
€ 227.163.072,92
€ 282.723.614,77
€ 245.558.994,22
€ 222.303.484,14
2019
2020
2021
2022
2023
2024
2025
2026
2027
2028
2029
Cash flow statement:
Any company must make cash flow statement because it can provide the foundation for
financial planning by evaluating the timescale and attempting to fix potential cash-flows. A cash-
flow statement is like two others. Financial Statement is indeed a compilation of reports that
provide receipts and payments in cash-flows and outflows (Christodoulou and Langley, 2019).
Diverse business operations, including operations, investments and financing, are involved
during a certain period. A case flow analysis could even show a number of things, such as
earnings performance, by comparing cash from operations with net income. For instance, the
profit of financial operations is said to have been greater if the cash is greater than the net profit.
In case of G Mobile company’s reported cash incomes are 0, € 83.163.879,00, € 92.880.320,00,
€ 1.221.283.479,00, € 1.022.876.281,00, € 1.350.841.521,97, € 1.243.366.829,51, €
1.689.819.199,65, € 1.551.537.359,10 and € 1.382.395.101,58 during 2020 to 2029 respectively.
On other side company’s cash expenses are € 1.503.000,00, € 163.163.096,91, € 149.377.010,49,
€ 1.435.743.284,52, € 1.171.329.016,32, € 1.365.417.072,73, € 1.239.366.829,51, €
1.685.819.199,65, € 1.547.537.359,10 and € 1.378.395.101,58 respectively during period 2020 to
2029 respectively. This indicates that company’s net cash-flow position will decline over the
period. Consider introducing new strategies to manage cash flow, such as providing early paying
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consumer incentives, establishing a strategic relationship with other companies, and the use of
digital paying bills.
Incomes Expenses Year
€ 83.163.879
€ 92.880.320
€ 98.983.100
€ 1,113,145,460
€ 1.221.283.479
€ 1.022.876.281
€ 1.689.819.199
€ 1.551.537.359
€ 1.382.395.101
€ 1.382.395.101
€ 1.503.000
€ 163.163.096
€ 149.377.010
€ 1.435.743.284
€ 1.171.329.016
€ 1.365.417.072
€ 1.685.819.199
€ 1.547.537.359
€ 1.378.395.101
€ 1.458.200.192
2020
2021
2022
2023
2024
2025
2026
2027
2028
2029
Performance analysis
The strategy of G Mobile helps in measuring performance of its business, which includes
Product development as chosen from Ansoff matrix for diversifying and penetrating the market.
Similarly, another main strategy based on investment in staff development, R&D for
innovations, involvement in events and other organisations, etc. that helps in taking effective
decisions for promoting its brand as discussed below –
Marketing
Decisions for marketing activities are partly based on global and local manner, where for
developing global campaign 2600000 Euros are invested like sponsoring sports events on
international televisions, that helps in advertising its brands to millions of people (Creemers,
Kyriakides and Antoniou, 2012). Similarly, decision is also taken on advertising the product via
SEO marketing, Facebook and Renren and more, with investment of 4,00,000 Euros. In addition
to this, for targeting business people, 550000 euros are set as budget for marketing on LinkedIn
and Maimai.
Human resource
For workforce development, HR strategies are based on examining and reducing workload
per employee, purchasing human capital management support system, and development of high
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potential program. Under this process, for making people aware of local laws and company
policies, € 500,00 per person will be invested; €750,000 on each individual for teaching them
how to use social media for customer services; and €850,000 per person for preventing
employees to breach any law like leakage of data related to customer’s privacy and more. These
strategies will help in increasing productivity and performance of staff to achieve company’s
mission and vision goals, in desired period of time.
Financial
For increasing financial performance, strategies are mainly based on “No pain No Gain”,
where instead of taking loans, G Mobile will concern on maintaining positive cash flow in
business. This would help in meeting financial requirement of business in future more easily
(Lefoe and et. al, 2011).
(3) Future plans and recommendations
By reviewing entire tactical decisions and future plans of G Mobile, it has been analysed
that it has made better strategies for managing and allocating budgets on different-different
activities. But it doesn’t concern on increasing efficiency of operations, therefore, it is suggested
to this firm to take decision on implementing new systems like lean manufacturing, six sigma,
Just-in-time approaches. This would help not only in increasing efficiencies of operations but
also in reducing wastages also, which develop sustainability of production as well. Along with
this, changes in current competitive strategy also needs to be made, like tactical plans for using
the cost leadership strategy for operational excellence. For this purpose, developing aim to offer
high quality of smartphones on best affordable products in market, by concerning on minimising
overhead expenses as much as possible, keeping the necessities only (Dede and et., 2016). This
would help in maintaining cost and managing positive cash flow in business, to meet future
requirements of business. Similarly, for penetrating market, risk plan needs to be made that
creates diversification of business by finding new customers, offering products in emerging
market and more.
For increasing potential growth of business, G Mobile needs to develop more better
strategies, by diversifying its products from other smartphone companies. It needs to create
awareness about how phones which are not based on e-models adversely impact on environment.
This would help in seeking high attention of customers and influencing them to buy its
innovative featured phone, which combines with 5G and eco-friendly technology.
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PART B – Reflection Report on Professional Development
Executive Summary
This section of the report is based on reflection in context with an individual who worked
with a group of a stimulating company i.e. G Mobile. This is smartphone manufacturing
company that is operating its business with a purpose of ruling in the international phone market.
Although, the company sell its smartphones across the globe but they have their warehouses and
factories in Asia because of its capability of supplying cheap labours (DiPaola and Wagner,
2018). As a result, company can produce goods effectively sand that too at very low rates.
Therefore, this reflective part of the report will provide with an overview of learning of an MBA
student and how working in a group or in collaboration can professionally develop them.
Introduction
Professional development is said to be a process through which an individual effectively
learn new things and utilise the same in developing themselves (Draijer, 2020). This can be
gained through to academic participation and participation of conferences generally; depends
upon the learning opportunities they get. While working in this stimulated company, I get to
learn a lot number of skills along with management courses. Thus, learning these skills will
support me in performing my future tasks whether individually and in collaboration whatever the
requirement is as it has provided me with a rough idea how any function within the organisations
are performed and how it can be managed.
Identified Events
There are many events while working in an organisation and most probably it is decided
by the leaders. Moreover, when I worked with this stimulated company as a team member, leader
of the company resolute some of the events in order to provide it as an illustrative action to
individuals. As a result, through this, an individual can evaluate the ways through which all these
goals and objectives can be achieved. On the basis of this some of them are explained below for
better understanding:
Communication Workshop: Communication is not only a two-way process but it is
more than that. Communicating with an intellectual person always provides with information and
moreover, enhances knowledge (Farrell, 2015). Thus, with the help of communication workshop,
G Mobile wants that individual understand the views and thoughts of expertise so that employees
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can get enough knowledge and improve their skills. Therefore, this was a good move by the
stimulation company because it provided me with an opportunity of interacting with expertise
and sharing thoughts. Henceforth, this event helped me in developing my thoughts in more
intellectual manner and will be beneficial in the business word.
Conferences for Leadership: Leaders and their leadership styles are the best examples
of how they have given priority to their passion and work. In the leadership conference,
stimulation company called several people mostly the heads of successful companies (Grant,
2016). Reason behind this was to invite them for sharing their personal experiences, views,
thoughts which employees and other people so that considering this individual can get better
results and can become successful in their life. Moreover, it could be the best source of
motivating every single person associated with the stimulation company.
Review of relevant concept or theories
Views, thoughts and personal experiences can only be effective if it is communicated
with a range of theories because it helps the other person in understanding in a better manner. As
a result, whatever beliefs or principles are there can be analysed considering the subject manner.
Therefore, some of the theories are given below which I learned while working in a group with
the stimulated company i.e. G Mobile.
Theory of reasoned action: In order to know about the interrelationship between
behaviours, intentions, beliefs, intentions of different individuals than this theory is taken int
consideration. For example: as an activity two individual suppose A and B are given with a task
where a is supposed to describe the behaviour of and individual and other person i.e. B has to
depict the behaviour (Gray and et. al., 2020). Therefore, in whatever manner the individual
responds show the behaviour and based on this how the person will react in future activities can
be determined.
Situational Leadership Theory: There is a possibility that not in every situation a
specific leadership style can fit thus, it is important that a person adopt leadership styles
according to the situations and circumstances so that better decisions can be made and effective
outcomes can be gained.
Review of industrial practices
In this global world, smartphone companies are emerging as a big evolving sector and
there are numerous companies who are dealing in the same sectors. G Mobile, initially this
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company is not so successful and the reason behind this is their incapability of giving a tough
fight to its competitors but they hold a higher market share (Han, Hao and Huang, 2018). The
reason behind the success of their rival companies is because of their effective marketing
strategies and ability of grabbing the attention of large number of people towards their
organisation. However, they are planning to become one of the leading companies in the section
of smartphones. Thus, in order to do this, they need to work on their strategies and plans like
using of new and latest technologies in large number.
Application of theory as well as practice
The implementation of every principle is of highest concern to every organization which
helps them to achieve organisational objectives in a timely manner. In this learning, I used
mainly two explanations like the Theory of Reasoned Action and the Theory of Situational
Leadership. Both are contributing in improving the performance and productivity level of the
company at global level by capturing larger market share from its competitors (Khamaksorn, Tah
and Kurul, 2020). The development of these concepts has been defined in detail in the following
sections:
Theory of reasoned action: The implementation of this theory allows G Mobile to obtain
a view of the connection between the behaviours and reactions of workers working collaborative
manner in a team. I have used this principle in order to gain more understanding of the
philosophies and positions expressed by the leaders of my organization (Harrison, Gühnemann
and Shepherd, 2020). This concept has helped me realize that people with a complex collection
of attitudes and behaviour work within a team and therefore need to be actively understood and
handled in order to prevent the occurrence of any problem at any moment in time. This can be
reducing the possibilities of arising any kind of issues and obstacles on production activities
within the business organization.
Situational leadership theory: This type of theory was implemented to me because I was
the leader of a business case group named G Mobile. A variety of different circumstances arose
even as planning to work with my peers in a community (Iyamu, Nehemia-Maletzky and
Shaanika, 2016). This enabled me to modify my leadership style in the present specific situation.
As a result, this theory allowed me to choose the greatest leadership style in line with both the
circumstance of both the group and the representatives. This type of activity as well as theory
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also support in improving the productivity process by managing any kind of situation that can be
arise within the company at the time of producing products and services.
Therefore, As a person involved in G Mobile, I supposed to apply the procedures used by
rivals in the context of my company. Other than, I did consumer research to understand about
customer requirements (Jang and Lee, 2016). This allowed G Mobile to obtain access to a wide
range of new nations in a short amount of time and reach large market share throughout the
world. As it provide huge opportunities to business organization in accomplishing their
competitive image at market place by building strong customers base.
Recommendations for practice and research
As per discussed discussion it can be recommended that it is important for G Mobile to
includes all the recent updates and modification so that they can easily compete their competitors
and attain success as well (Jiang and Tornikoski, 2019). As G Mobile needs to implement new
and innovative technologies in their smartphones so that they can easily invite large number of
customers towards its offering. Along with this, it also beneficial in increasing production
satisfaction. As per, I also recommend that company needs to provide quality services in their
phones that assist in increasing customer satisfaction and at the same time also increase
profitability level of company at market place. Along with this, I also suggest that undertaking
marketing research is also beneficial as it help in improving the possibility of maximizing the
profitability level. With the help of this, firm also understand the actual need of customers at
market place.
CONCLUSION
From the above discussed report or information, it can be evaluated that it is important
for business organization to set their target so that they can easily perform in market place and
attain competitive success as well. Thus, it is crucial for business organization is to understand
the market and business environment before running its functional and operational activities.
This can be beneficial in developing the possibilities of accomplishing competitive task and
activities in most effective manner. Along with this by analysing environment of the business is
beneficial in taking corrective decision as per stipulated time frame through which firm can
increase the possibilities of attaining competitive success at market place. Furthermore, it also
evaluated that it is also significant that manager also focus on setting vision and mission of the
17

company so that they execute their activities accordingly. This will contribute in providing
opportunities of attaining their set targets in an appropriate manner. In addition of this, the
business assessment also presents a systematic overview of the company's financial results,
which essentially contains transactions including financial statements, revenue and statement of
cash flows. This analysis informs the firm of its financial security in the global market. in
relation to this business performance, a comprehensive explanation of customers’ needs and
wants, skill sets, retail sector, functionality, product or service quality, costs and other related
factors can also be reviewed. Apart from this, Subsequently, it was analysed that by undertaking
properly developed activities, companies can easily create the right future plan and provide a
suggestion to the business that essentially leads to achieving achievement more easily. This
encourages an individual to achieve career development by implementing a thorough learning
plan at a time when key business choices are settled. Apart from this, it is identified that the
evaluation of the business environment is very important for every single company. This allows
to establish a clear vision, a critical company management of the values to be maintained by the
organization. It was later determined that the use of legitimate theories high- performance to
align organizational work and to achieve their suggested mission and targets quickly.
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