Brainstorming Different Solutions for Holywell Press

Running head: BUSINESS SOLUTION
BUSINESS SOLUTION
Name of the student
Name of the university
Author note

1BUSINESS SOLUTION
1. Brainstorming the different solutions and appraisal of same for Holywell Press
The potential solutions that might be considered by the concerned organization are based
on the assessment of the issues and the feasibility of the solutions in fetching a competitive edge
to the business. The concerned organization might apply AR (Augmented Reality) based
technologies, development of IT base, 3D printing or Video brochures for upholding the
potentiality of the operations while adhering to the changing market trends. The utilization of
AR technologies will support the concerned organization in making use of computer- based
algorithms for augmenting sound, photographs and the like through the camera of the end user’s
device. The implementation of the AR technologies will thereby help the concerned organization
in utilizing the reality and virtual reality at a single instance. It will support the business in
continuing the potentiality of the propositions in adherence to the needs of the consumers .
The 3D printing applications would help the concerned organization in covering variety
of processes through the creation of computer controlled three-dimensional object. The
application of the measures will assist the organization in making the consumers aware of the
unique propositions while enhancing the marketing operations of the same. On the other hand,
the Video brochures will assist the organization in promoting their promotions through insertion
of videos in the traditional brochure, leaflet or exhibition. It will support the organizational
initiative of attracting the attention of the potential consumers towards the offerings made by
the business. The marketing propositions of a business help the same in gaining a competitive
edge over the other players (Okrepilov et al. 2015).
The development of the IT systems in an organization assists the same in continuing
the potentiality of the operations in adherence to the needs of the consumers (Yuan 2017). In
this context, the concerned organization might take steps to develop the IT capabilities for

2BUSINESS SOLUTION
making the consumers aware of the propositions and thereby gather feedbacks from the same
for the future developments. On the other hand, the IT capabilities of the organization will also
support the businesses in continuing the potentiality of the operations through a better
understanding of the developments that are undertaken by the rival firms in the market. It will
also help the organization in gaining a competitive edge over the other players in the market.
2. Assessment of the alternative solutions
2.1 Risks faced by the solutions
Proposed Solutions Risks faced
AR  Lack of focus in
critical situations
 Distractions
 Privacy and security
IT services  Lack of security
resulting to
information breach
 Lack of proper
assessment of the
feedbacks
3D printing  Lack of proper
ventilation systems in
Printers results to
exposure of UFPs