New Business Venture: Renewable Energy Market Feasibility Study

This assignment presents a business startup script focused on renewable energy. It begins with an introduction explaining the process of researching the market and identifying a business idea. The main body analyzes the market attractiveness of renewable energy, considering micro and macro environmental factors. It explores the feasibility of the business idea by examining market segments, cost-effectiveness, and the increasing demand for energy. The analysis includes a micro-market test to assess customer pain points related to energy costs and supply. The conclusion highlights the feasibility of the renewable energy business idea, emphasizing its potential for rapid growth and market opportunities. The script is supported by references to relevant books and journals. This project aims to provide a comprehensive analysis of the renewable energy business opportunity.

Business start up scripts

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
CONCLUSION................................................................................................................................2
REFERENCES................................................................................................................................3

INTRODUCTION
Business start-up is a script a process of making an in-depth research of market and
identification of a business idea so as to launch a new business idea in the market. The present
study shows a script of new business start-up with an idea of renewable energy. It shows an
analysis of the new business idea and evaluation of several opportunities that can be attained
through such idea.
MAIN BODY
Business idea:
"The idea is to enhance the market attractiveness with the help of renewable energy."
Analysis of market attractiveness
In order to analyse the micro environmental factors for business, some articles based on
the latest market trend of energy market are realised that helped in analysing the micro level
opportunities for the business (Schaltegger, Lüdeke-Freund and Hansen, 2016). Feasibility of the
new idea of involving renewable energy within business can be analysed as under:
 This idea will cover those market segments that consumes a higher amount of energy for
their production or other business operations.
 Renewable energy helps in a higher value of energy with minimum cost. Thus, it is more
cost effective for customers than other market segments.
 Due to lack of electricity as compare to its demand in the market, sooner or later, the idea
will become more trending in the market.
In addition to this, the analysis of macro-level factors i.e. target markets can be analysed
as under:
 Energy is one of the most essential commodity that everyone need to survive. Further, the
idea of renewable energy would help in supplying the energy at lower cost. So it will be
more beneficial for customers (Marra and et.al., 2015 ).
 By getting electricity and other energy at lower price, customer would be able to become
more cost effective.
 By analysing rapid growth in demand of energy, it can be said that this market segment is
a faster growing segment.
Further, a micro market test for renewable energy can be analysed as under:
1

 With increase in demand, the price of energy products are increasing rapidly (Tolkamp
and et.al., 2018). With the help of this business idea, this pain of customers could be
released.
 Pain of higher price of energy products is being suffered by each type of customers.
 Supply of more faster energy without breakage in any type of supply along with
providing energy at lower cost are some major benefits from this business idea (Koester,
2016).
 Yes, the target market have a potential to grow due to increase in the demand of energy.
From the above analysis and tests, it can be said that the new business idea of renewable
energy is feasible. In addition, it would also lead in attaining a range of market opportunities.
CONCLUSION
From the above business start-up script, it can be said that idea to open a new business of
renewable energy is one amongst the most feasible idea. Further, with the help of rapid increase
in the demand of energy products, this idea would result in providing a rapid growth to the
energy supplier along with providing a range of market opportunities.
2

REFERENCES
Books and Journals
Schaltegger, S., Lüdeke-Freund, F. and Hansen, E.G., 2016. Business models for sustainability:
A co-evolutionary analysis of sustainable entrepreneurship, innovation, and
transformation. Organization & Environment, 29(3), pp.264-289.
Marra, A and et.al., 2015. A network analysis using metadata to investigate innovation in clean-
tech–Implications for energy policy. Energy Policy, 86, pp.17-26.
Tolkamp, J. and et.al., 2018. User-centred sustainable business model design: The case of energy
efficiency services in the Netherlands. Journal of cleaner production, 182, pp.755-764.
Koester, E., 2016. Green entrepreneur handbook: the guide to building and growing a green and
clean business. CRC Press.
3