MIS771 - Descriptive Statistics and Visualisation
18 Pages2627 Words351 Views
Added on 2019-10-30
MIS771 - Descriptive Statistics and Visualisation
Added on 2019-10-30
ShareRelated Documents
Business statistics 1Name:TutorInstitution:CourseDateBusiness statistics
Business statistics 2Table of content Page1.0 Introduction 31.1Summary statistics for the dependent variable (intention to repurchase) 41.2 Summary of distribution of responses on recommendation 52.1 Predicting repurchase intention 52.2 Variables influencing repurchase intention 92.3 Regression model – quality and brand 113.1 Regression model - likelihood of recommending 124.0 Forecasting production 13 5.0 Conclusion 16
Business statistics 31.0 IntroductionBusiness entrants in to the market usually have a big challenge to surmount. The case usuallybecomes even more difficult when the enterprise is getting into an industry already filled withthe same business. It is there very prudent for any particular business enterprise getting into themarket to have well laid down strategies to ensure they have their right foot forward so as toremain afloat in the market.Furphy is a new business that just got into the market not more than 15 years ago. It is anAustralian small brewery producing beer known as pale ale beer. Its operations are mostly inMelbourne and Victoria cities. It sells its products directly to the consumers who buy in smallquantities and to retailers who buy in large quantities for the purpose of reselling. These retailersare bar, restaurants and pub owners. Despite being a small company its fortunes has been rising.Just in the previous year they recorded 3 million litres in production. This huge productionwithin a very short period of time was due to the increase in demand for pale ale beer. Howeverthese good fortunes have recently been threatened by pending competition which is beingbrought by small other breweries that have also started similar businesses. For this reason thecompany has employed the services of beautiful data which is a market research company toconduct a survey in order to understand its customers better and there by consolidate theircustomer base.
Business statistics 41.1Intention to repurchase descriptive statisticsdescriptive statistics for repurchaseintentionMean7.665Standard Error0.063161077Median7.6Mode7.2Standard Deviation0.893232513Sample Variance0.797864322Kurtosis0.584037705Skewness-0.206346633Range5.6Minimum4.3Maximum9.9Sum1533Count200Confidence Level(95.0%)0.124550899Table 1.1It can be seen from the descriptive statistics about intention to repurchase score than the meanscore was 7.66. Given that the score was rated from 1 to 10 with 1 indicating little intention torepurchase and 10 indicating high intention to repurchase, it can be concluded that majority ofthe customers had higher intentions of repurchasing products from Furphy company. The modewhich is usually indicates the number that appears most in a dataset is 7.2. this also confirms thatthe majority of customers indeed have high intentions to repurchase from the company.
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
MIS771 - Furphy Beer Company Report - Business Statisticlg...
|16
|2170
|336
Prediction of Repurchase 5 - Variables Influencing the Purchase Decisionlg...
|15
|2699
|168
Report On Descriptive Analytics and Visualization- Furphy Beerlg...
|13
|2841
|184
MIS771 Descriptive Analytics and Visualization- Reportlg...
|16
|3327
|337
Descriptive Analytics and Visualization Assignmentlg...
|16
|3320
|344
Data Analytics and Visualisationlg...
|20
|4159
|36