Business Strategic Plan | Assignment

Added on - 06 Jan 2021

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Business Strategic Plan
EXECUTIVE SUMMARYAirline industry is a highly growing sector in the world at present, this study demonstrateabout the Qantas airline that operates airlines to almost every country in the world. There arevarious inner capabilities of Qantas airways that helps it to sustain its position in the industrysuch asStrong domestic and international presence, One of the largest and top airlines operatingin Australia etc. The report also presents understanding ofSocial factors, Technological changes,Economic Factors,Environmental factors etc, that affects the Qantas airline to perform itsbusiness activities.
Table of ContentsEXECUTIVE SUMMARY.............................................................................................................2INTRODUCTION...........................................................................................................................1Profile and Position in the industry..................................................................................................1PORTER'S FIVE FORCES............................................................................................................2Porter five forces analysis for Qantas airline.............................................................................3NEW STRATEGY CONSIDERING EXTERNAL FORCES.......................................................5CORE COMPETENCIES AND HR PRACTICES.........................................................................7CONCLUSION...............................................................................................................................7
INTRODUCTIONAn Airline is a company that provides services related to air transport for travelingpassengers and freight. It is a competitive market that is expanding over time and improving itsimportance in the global market. The present report is in context to Qantas airline, it is a secondoldest airlines in the world which was established in 1920 within Queensland. It is main businessis air transportation through two major airlines, Jetstar and Qantas. The company is major playerin airlines industry and already has high income and market share. This report will focus onidentifying position of Qantas in the industry along with the ways in which it maintainscompetitive position in the market. The report will also focus on analyzing external forcesinfluencing the organization to develop a new business strategy.PROFILE AND POSITION IN THE INDUSTRYThe Qantas airline already has a higher market share and profit ratio in the airlineindustry, though it follows important strategy for developing its business more and more. Themain element of the company's strategy is the market share. The airline aims to have and1Illustration1: Qantas Airline(Source:Qantas Airline, 2016)
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