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Business Strategies Assignment - Case Study on H&M

   

Added on  2020-10-05

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Research Project
Business Strategies Assignment - Case Study on H&M_1
TOPIC........................................................................................................................................................3INTRODUCTION.....................................................................................................................................3Research Aim.........................................................................................................................................3Research Objective................................................................................................................................4Research Question.................................................................................................................................4Rationale of Research............................................................................................................................4LITERATURE REVIEW.........................................................................................................................4RESEACH METHODOLOGY................................................................................................................8DATA ANALYSIS AND INTERPRETATION....................................................................................11REFLECTION, RECOMMDATION AND ANALYSIS OF RESERCH...........................................15CONCLUSION........................................................................................................................................16REFERNCES...........................................................................................................................................17
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TOPIC“The different strategies employed by businesses to enter emerging markets” – CaseStudy on H&M INTRODUCTION Globalisation is process by which the world is coming together at one platform wherethere are no cultural, social, economic, political and life styles boundaries. It is making world aglobal village by blurring geographical boundaries and barriers of cultural to an end. It is alsoexpanding communication and transportation in result of which distances are reducedgeographically. It has most important impact on economy of nation by making it strong andcompetitive in global market. Hennes and Mauritz (H & M) is Swedish clothing retailsmultinational company operating at international level. It has clothing range for kids, teenagers,adults and senior individuals offering wide variety to meet consumer specifications. There aremany different strategies which provide opportunities to enter into new market. Some of themare as exporting, licensing, franchising, joint venture and Greenfield. Organisation will preparedetailed plan so that extensive research is carried out so that growth can be achieved. There ismarket analysis which research on factors like feasibility study, risk management, resources,competition and scope of growth. These strategies helps business to study all factors related tooperations and manage risk elements so that success can be achieved. The first and foremost stepin entering into new emerging markets is conducting extensive market research so that bestdivisions can be chosen so that success is guaranteed. This research will examine differentconcepts and factors of globalisation which will impact business and its operations. This researchwill conduct study on identifying different strategies by which H & M and its operations canprocess in international market. It will also analyse major challenges that will impact H & M atthe time of entering into international markets and aim at growth and developments for company.In last it will include business strategies that will helps businesses to overcome challenges whileentering into new segments of international markets (Lebedev, Peng, Xie and Stevens, 2015).
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Research Aim “To evaluate different strategies employed by businesses to enter emerging markets. Acase study on H & M”. Research Objective To determine the concept of globalisation. To identify different strategies by which H & M can lead international market. To analyse major challenges that will be faced by H & M at the time of global expansion.Research Question What is the concept of globalisation?What are the different strategies by which H&M can lead international markets?Which are the major challenges that will be faced by H&M at the time of globalexpansion?Rationale of Research This main purpose of selecting this research project is to improve academic knowledgeon Globalisation and identify its benefits so that businesses can take its advantage. This will alsoimprove communication and analytical skill of researcher that will help them in conducting moreeffective and worthy research in future. This topic has been selected by researcher as they havelearnt about the same topic in some past course which has raised interest for it. This hasmotivated them to choose topic on Globalisation. Further by conducting research on this topic,H&M can gain knowledge about the key aspects associated with globalisation and easily enterthe emerging markets with lesser possibility of failure (Hohenthal, Johanson and Johanson,2015).LITERATURE REVIEW Concept of globalization. In the views of Tejvan Pettinger,2017, Globalisation is the process in which individuals,trade and goods or services are spread widely throughout world, ensuring better interaction andintegration between world's governments, cultures andeconomy. There are different types ofglobalisation like economic, political and cultural which connect different countries together and
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