Business Strategy Assignment British Airways

Added on - 15 Jan 2020

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Business Strategy
Table of ContentsEXECUTIVE SUMMARY.............................................................................................................3INTRODUCTION...........................................................................................................................4TASK 1............................................................................................................................................41.1 Assess how business missions, visions, objectives, goals and core competencies informstrategic planning........................................................................................................................41.2 Analyse the factors that have to be considered when formulating strategic plans................61.3 Evaluate the effectiveness of techniques used when developing strategic business plans. . .6TASK 2............................................................................................................................................82.1 Analyse the strategic positioning of a given organization by carrying out an organizationalaudit.............................................................................................................................................82.2 Carry out an environmental audit for a given organisation...................................................92.3 Assess the significance of stakeholder analysis when formulating new strategy...............10TASK 3..........................................................................................................................................113.1 Analyse the appropriateness of alternative strategies relating to market entry, sustentativegrowth, limited growth or retrenchment for a given organisation............................................113.2 Select an appropriate future strategy for a given organisation...........................................12TASK 4..........................................................................................................................................124.1 Assess the roles and responsibilities of personnel who are charged with strategyimplementation..........................................................................................................................124.2 Analyse the estimated resource requirements for implementing a new strategy for a givenorganisation...............................................................................................................................134.3 Evaluate the contribution of S.M.A.R.T targets to the achievement of strategyimplementation in a given organisation....................................................................................14CONCLUSION..............................................................................................................................15REFERENCES..............................................................................................................................16
EXECUTIVE SUMMARYIt is essential for the British Airways to use their strategic tools and techniques in aeffective manner so that it can help to attain its long term goals and objectives. With the hwlp toorganisational and environmental audit the can knows their internal and external environment sothat they can overcome potential risk on the business operations. Apart form that they can alsouse BCG matrix model which can provide a guidelines for its strategic planning and they canprovide competitive advantages over its rival companies in the airlines industry.
INTRODUCTIONBusiness strategy is a set of activities and plans which enable a business organisation toattain their long and short term goals and objectives. It is a process which included identifyingthe firm's vision, mission, goals and objectives and create business plans and tactics which canhelp to achieve these target in a effective manner (Astrachan, 2010). It played a significant rolein provide the right direction to the business for the near future. In this such strategies the role ofhigher authorities having a great significant because they formulate these strategies at thestrategic level. The present report is based on the British Airways which is one of 3rdlargestairlines services in the world in term of annual revenue. The main purpose of this report tounderstand various business strategies which can help to the cited business unit (Bharadwaj andet. al., 2010).TASK 11.1Assess how business missions, visions, objectives, goals and core competencies informstrategic planningA business unit can not perform well without their pre plan which can included theirmission, vision, long term goals and objectives and its core competencies in order to make theirstrategic planning for the future.Mission:Mission is the purpose which is related withthe firm's desire to meet their stakeholderexpectation. These missions helps to determinevarious aspects such as how business run, itspotential customers, product classification andthe quality of service to their services. In thecontext of British Airways mission statement isgiven below” One destination seek to ensureour customer fly confident that, together, weare acting responsibly to take care of the worldwe live in” (Burlton, 2010).This statement shows that they focused on thecustomer and its quality of services in a better
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