Business Strategies Assignment - Vodafone

Business strategies

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1. PESTLE analysis.....................................................................................................................1
2. Ansoff's Matrix........................................................................................................................2
TASK 2............................................................................................................................................4
1. Strategic capabilities...............................................................................................................4
2. VRIO/VRIN model ................................................................................................................5
3. Strength and weakness of organization...................................................................................5
TASK 3............................................................................................................................................6
Five Porter’s forces model ........................................................................................................6
TASK 4 ...........................................................................................................................................7
Using Bowman’s strategy clock model, analyse the strategic direction of Vodafone
organisation.................................................................................................................................7
CONCLUSION ...............................................................................................................................8
REFERENCES..............................................................................................................................10

INTRODUCTION
Business strategies can be defined as high level planning of firms in order to reach to the
specific objective. Each entity aims to enhance its profit and sustain in market for longer duration
(Harlow, 2016). For that higher authorities prepare effective strategy that helps in gaining
competitive advantage and increasing financial performance of the company. Present study is
based on Vodafone which has good position in the mobile telecommunication sector. This
industry is growing well and over a period of time profit of mobile telecommunication industry
has been enhanced to great extent Current assignment will describe PESTLE analysis model with
reference to the Vodafone. Furthermore, it will explain concept of strategic capabilities and
VRIO model. Study will discuss Ansoff matrix model in order to identify strategic position of
the firm. In addition, porter's five forces model will also be explained in this assignment.
TASK 1
1. PESTLE analysis
Vodafone is performing well and now it has become the leading telecommunication firm
in this industry . It has many branches in more than 30 countries. Firm always concentrate on
providing amazing services to the consumers so that they feel satisfied. In order to run its
operations in smooth manner company emphasis on its external market situations and
accordingly makes changes in the existing practices. Pestle analysis model with reference to
Vodafone is described as below:
Political factor
Political situations impact on the working of business unit to great extent. Vodafone
always prefer to enter into the country where political conditions are stable. It helps the
telecommunication firm in running its business in this location in smooth manner. Vodafone is
performing well in UK because government of the nation is supporting to the industry. All laws
and regulation are in favour of the sector that helps the entity in conducting its operations in
smooth manner (Pestle Analysis of Vodafone, 2017). India, England, Newbury etc. many other
locations where Vodafone is performing well due to stable political conditions.
Economic factor
It is another most essential macro factor that impacts on the overall performance of
business unit to great extent (Chathuranga, 2015). If economy condition of nation is good then it
helps the Vodafone in attracting new buyers because with the stable economy condition people
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will get adequate income sources. This enhance capabilities of the population to buy its products
and services. On other hand there are many countries where economic condition are not goods.
In such condition cited firm has to face huge issues in running operations.
Social factors
It is another macro element that affect external performance of the business unit
significantly. Vodafone always look at the life style, preferences, choice of population of
particular country (Fasan, 2015). According to their social needs entity offer them products and
services. UK is the nation where people like to buy 4 G services, thus entity has started providing
them these services. This has helped the entity in enhancing its profit in this country.
Technological factors
Technological advancement helps the firm in raising efficiency of the operations.
Vodafone always implements new technologies that helps in offering satisfactory services to the
buyers (Florczyk, 2016). Recently it is started providing 4G services to the consumers. This has
enhanced sales of the company to great extent. With the changes in technologies, Vodafone also
makes changes in its strategies and implement new techniques in workplace so that employees
can perform well and can provide satisfactory products to the customers.
Legal factor
Legality impact on the overall performance of the company. Vodafone always follow
legislation of each nation that helps the firm in conducting operations in different nations
smoothly (Heracleous and Werres, 2016).
Environmental factor
It is another factor of Pestle Analysis that helps Vodafone in satisfying consumers.
Company always concentrate on creating positive atmosphere so that people feel happy ad they
retain in workplace for longer duration. It follows environmental policies and take care that it can
serve better to the society.
2. Ansoff's Matrix
Ansoff matrix model is helpful in identifying strategic position of the business unit in the
market. There are many firms which are giving tough competition to the Vodafone. In such
condition company has to look upon the strategic position and have to make such strategies that
can help in raising its position in the market (Florczyk, 2016). This model consists of four phases
Market penetration
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