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Research Project
Table of Contents Table of Contents Research Project..............................................................................................................................1 Topic of the research – The topic of this research is “The different strategies employed by business to enter emerging markets. A case study on ASDA.........................................................3 Introduction.....................................................................................................................................3 Objectives of the research..........................................................................................................3 Rationale for the research...........................................................................................................3 Gantt Chart and work Breakdown Structure..............................................................................4 Research objective.....................................................................................................................6 Research Questions....................................................................................................................6 Literature review.............................................................................................................................6 Developing market......................................................................................................................6 Various ways which influence companies to enter into developing markets.............................6 Strategies that are be employed by ASDA to enter into emerging markets................................7 Research methodology....................................................................................................................8 Data analysis and interpretations..................................................................................................13 FINDINGS....................................................................................................................................15 Reflection......................................................................................................................................19 Recommendation..........................................................................................................................20 Conclusion....................................................................................................................................20 REFERENCES.............................................................................................................................21
Topic of the research – The topic of this research is “The different strategies employed by business to enter emerging markets. A case study on ASDA. Introduction Globalisation introduces as a process by which an organisation can easily expand their business.The main markets where globalisation works are financial markets, commodity markets, money and credit markets, capital markets, etc. there ishuge development in the globalisation era as this helps the companies to increase their sales and growth(Obstfeld,s 2015) Companies can increase their market share and customer base if they work at global level. Globalisation provides incentive for different countries gain benefit by increasing competitive advancement. Various companies are able to contenthigh economic process for their products and benefits from economies of scale. This leads to decrease in production cost of the company. The main benefit of globalisation to companies is that it enables a international accession to resources of material(Wolfe and Pyrooz,2014).This helps companies to become cost contending in domestic as well as foreign markets.In context of ASDA, it is said that this company is a UK based multinational firm that is operating all over the world in various countries. This company has to be competitive so that it can sustain successful for longer period of time (Economics of Globalisation, 2019). Objectives of the research The main purpose of this research is “To analyse the various scheme employed by business to enter into future markets. A case study on ASDA” Rationale for the research The subject of this particular researchis chosen because there is a need for every company to grow and develop it's business (Wright, 2016). According to the perspective of a successful business it is important toremain successful in market for sustaining in market (Abeysekera and Dawson, 2015).Every company must have knowledge about emerging markets if it want to expand business. In case of ASDA, it want to expand it's business across the world. So it is important for this company to analyse different markets before entering them(Zhou, Lema and Urban, 2015).
Gantt Chart and work Breakdown Structure Work breakdown structure It introduces as an effective framework which is used by an organisation or researcher to divided whole project into different parts(Dayani and Gelbard, 2015).As this framework helps an investigator to complete each tasks of study in more systematic and accurate manner. This this chart different departments have to work with each other which will helps an enterprise in development of its growth and success(Automatic Conversion of Software Specification into a Gantt-chart subject to Organization's Constraints,2015) Gantt Chart Gantt chart is defined as the structure of bar chart which is helpful in understanding the schedule of research project. This was given by Henry Gantt in the year 1910.Gantt chart helps an investigator by providing accurate information about the starting and ending time period for
completion of research.The Gantt chart for this project is demonstrated by the following diagrams-
Research objective To detail study about the rising markets To determine all the factors that may influence business to enter into rising markets. To study all the strategies that could be employed by ASDA to enter into emerging market. Research Questions What do you mean by emerging markets? What are the cause which influence organisations to enter into emerging markets? What are the scheme which could be engaged by ASDA to come in into rising market? Literature review Developing market As the view point of..........,market emerging is defined as a country which has various characteristics regarding to developed market.It doesn't satisfy standards which are termed to be developed market. In upcoming times emerging market play an essential role in many countries for developing the market in effective manner. In reference to ASDA, it operates in twenty eight countries across the countries. In the retail industry, ASDA has experienced role in acquisitions. Emerging economic and developing countries are called to be emerging market which aid to termed as emerging economics or developing countries which are aid in investing and in more productive capacity(Leitão, 2014).The emerging markets are the essential part which aid to increase in growth of company in global economy, it has five characteristics. The main categorisation of emerging market is having lower average of per capita income.Low income is an essential criteria as this gives an incentive for another characteristic i.e. rapid growth. The businesses in emerging markets have to adopt the new techniques and trends that are required in an industry(Johanson and Mattsson, 2015). Various ways which influence companies to enter into developing markets There are various several factors which influence organisations to enter into developing markets. To earn the profit and productivity, it is necessary that company has to choose the right market in which it has to enter to earn huge market share and profit in effective way(Trudgen and Freeman, 2014).Company which is working at global level has to increase profit and sales margin to capture large audience. To increase customer base company need to focus on
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