Vodafone Business Strategies Essay

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Added on 2020-07-22

Vodafone Business Strategies Essay

Added on 2020-07-22

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Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1PESTLE model for environmental analysis................................................................................1Ansoff’s growth vector matrix to analyse the organisation’s strategic positioning...................2Task 2...............................................................................................................................................4Explain what strategic capability means.....................................................................................4VRIO/VRIN’ model to determine the strategic capabilities possessed by Vodafone company 5Identify the organisation’s strengths and weaknesses.................................................................5Task 3...............................................................................................................................................6Evaluate the competitiveness of UK’s telecommunications sector using Porter’s five forcesmodel...........................................................................................................................................6Task 4...............................................................................................................................................8Bowman’s strategy clock model, analyse the strategic direction and options of Vodafoneindustry .......................................................................................................................................8Conclusion ......................................................................................................................................9References.....................................................................................................................................11Books and journals ...................................................................................................................11

INTRODUCTIONVodafone is an UK based company, it is second largest mobile phone industry and it isproviding telecommunication services all over the world (Barney, 2012).This report can includethe impact and influence the macro environment of Vodafone organisation and also explainingits business plan of action through pestle model and Ansoff's growth vector matrix. This reportcan be included strategies capabilities and applying the VRIO model to determine the strategiescapabilities this industry and identifying the strength and weakness of this organisation.According to this report analysing the telecommunication sector and understanding the strategicdirection through Bowman's strategy clock model of this corporation.TASK 1PESTLE model for environmental analysisPestle analysis is a strategical tools used to analyse external factors affecting theorganisation and it is refer with political, economical, social and technological factors of thebusiness. Vodafone PESTLE analysis.Political factors affecting Vodafone consider with European union Tramp Regulationsthat main motive to modification charge for smart phones usages abroad by 70% andincreasing the level of customer right within Europe and all the decision made by EUregulatory set the framework for the communication sector (Scholes, 2015 ).Government intervention is also through legislation and this factors is very muchinfluential in the way of progress of the Vodafone telecommunication company like as itha to develop organisation infrastructure. Economical factors also affect this company its main growth of Gross domestic and thelevel of rising prices within markets where the industry operates. The global economicproblems like global financial crisis are also affecting the this organisation. Moreover ,the all over economical crisis the world has facing in recent times has also direct strikingon the this corporation.Social factors it is totally based on the local beliefs and culture of the people in which theorganisation is work. Vodafone also show their adaptability in its policies pertaining tolocal culture, it is very dynamic and for the success of the business. This industry isbasically European and its policies as per the local social factor. Social factors consist1

with changing work patterns that are becoming very famous make UK group of peoplework from home increasing relying in communication technologies. Technical factors the impact of this factor Vodafone is without any doubt due to thenature of the telecommunication company. Particularly, a technology is the part of newinnovation in communication and emergence of alternatives means of communicationlike as online chatting. Messenger are going to affect this organisation strategies in theway of the industry is left with a choice other strategic alliances with other companycommit to considerable amount of research and improvement in order to introduces newproduct and work in market.Legal factors Vodafone has face many disadvantage from the many times, this industryhas been not paying much their employees as compared to its rivals. This company stayby the legal issued of the domain in order to increase their customer and maintain apositive image in their market which will always help in generating the trust of theconsumers.Environmental factors it is related the working condition of the company must also bebetter enough to attract the best of the individuals to be the part of the Vodafone industry.This organisation has been highly changing in nature and it also maintain the market ,expand their network, this organisation should always consider with the aforementionedfacts and analysis. Ansoff’s growth vector matrix to analyse the organisation’s strategic positioningAnsoff's growth matrix is related with the Ansoffs product market growth matrix. Itsshows the current product and current market strategy model of the business and also show thecurrent position of the company.Market penetration strategy of Vodafone industry it refer to the current product andcurrent markets its also focus is on selling their product in existing customer. Vodafonealso focus on accelerative their market share through with their marketing promotions,more effective marketing and their strength. This company create more customer valueand main motive to attract their existing customer as well as new target customer througheffective advertising or quality of product and service provide their consumer. Marketpenetration will increase comparative rivalries in this organisation and make significant2

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