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Business Strategies Small Scale Business | Assignment

   

Added on  2020-01-07

17 Pages4798 Words92 Views
ASSIGNMENT TOPIC: SMALL BUSINESS ENTERPRISESTUDENT ID:STUDENT NAME:1

Executive summaryIn this assignment it has been implemented that business strategies of business can be reflectednicely in terms of small scale business policies and programmes of business which is highlyoriented and programmed in terms of business based policy formulations and policyfragmentation depending on objectives and goals of businesses which is defined in terms of aparticular group or segment of business which is regulated in terms of certain criterions ofgovernance and management based decisions and undertakings. In terms of essentiality ofbusiness based processes , the strengths , weaknesses and solutions for loopholes of weaknessesare discussed in detail in the selected organisation .The actions taken and evaluation orjudgement of these actions are illustrated in necessary details in the selected organisation.2

Table of contentsIntroduction......................................................................................................................................4Overview..........................................................................................................................................5Task 1...............................................................................................................................................51.1 Profile of Mulberry using three SMART objectives.................................................................51.2 Analysis of Mulberry using three key indicators of performance.............................................7Task 2...............................................................................................................................................82.1 Appropriate actions to overcome the weaknesses of Mulberry.................................................82.2 Manners by which existing performance of Mulberry can be re strengthened or maintained. .92.3 Recommendations with justification for expanding business in any two areas of choice.......10Task3..............................................................................................................................................113.1 Assessment of existing business objectives of Mulberry in terms of its merits and demerits.113.2 Revision of business plan to overcome demerits of Mulberry................................................123.3 Implementation of changes to strengthen the performance of Mulberry................................12Task4..............................................................................................................................................134.1 Impact of proposed changes on the operations of Mulberry...................................................134.2 Planning of management of these transmogrifications............................................................134.3 Monitoring of improvements in the performance of Mulberry...............................................14Conclusion.....................................................................................................................................15Reference list:................................................................................................................................163

IntroductionSmall business enterprises are firms or enterprises which are seen to be developing alongsidelarge scale enterprises in the modern globalised world of business. They are also gainingpopularity in terms of execution plans and programmes of business and due to their smallventures to produce handy readymade products which are mainly cheaper in nature and producedquickly, SBEs or Small Business Enterprises are efficient in producing substitutes of productswhich are otherwise manufactured in large scale enterprises. SBEs acting as MNCs often lead toimprovement of business production and efficiency in more quick and sustainable manner thanany other category of enterprises. As per Wang, et al.(2015, p.66), the thesis statement of theassignment is to understand the strategies and objectives of a selected business organisation interms of its strengths and business and solutions of speedy recovery from its weaknesses orloopholes.OverviewMulberry is a public based small scale business enterprise which is a fashion industry producingclothes and textiles of decent variety of the updated pattern or variety in the heartland ofEngland. Its founder is Roger Saul and it is now a leading manufacturing firm producing clothinggarments and textile accessories in and across the world.Figure 1: Company logo of Mulberry(Source: Mulberry.com. 2017). 4

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